Colour-match your pint with the Beertone colour chart | creativebloq.com


Pantone? Think again! Here comes Beertone – a new concept from Alexander Michelbach and Daniel Eugster which could be your new favourite palette.

We love a good idea almost as much as we like a beer here at Creative Bloq – and this latest venture from Alexander Michelbach and Daniel Eugster combines the two! Beertone is a colour palette for beer, with the first palette featuring 202 top beers from across the world.

How does it work?

Watch this! Enjoy the colour of your beer:

Both Alexander and Daniel come from Advertising Agency backgrounds. They wanted to create something that combined their love for colour and beer, as well as being fun for the user.

Each card will feature the following information: Continuar leyendo «Colour-match your pint with the Beertone colour chart | creativebloq.com»

How not to design! The Biggest mistakes that designers make | creativebloq.com


All designers make mistakes. Craig Minchington examines the most common howlers, and how to avoid them.

Although we don’t like to admit it later on in our careers, when we start making our way as designers, we make a lot of mistakes. Once you’re working in a creative agency you quickly learn that there are a lot of things you should not do. Here I’ve compiled a list of 10 common design mistakes for you to be aware of. Although I’ve committed most of these crimes myself, I have learned from them and hopefully they can help you too…

01. Not understanding the brief

Get as much detail about what the clients wants and needs, as early on as possible

Without a clear idea of what the client wants you can end up making matters complicated for yourself. A lot of time can be wasted procrastinating, or working up design ideas that may not be relevant to the client’s needs. Instead, you need to read and understand the brief carefully from the start, make notes, brainstorm and try to keep in contact with the client to ensure that what you are working up is heading in the right direction.

02. Not saving files correctly

In general, save your designs as CMYK for print, RGB for web

Knowing how to set up your files correctly from the start is vitally important. There are many things to consider depending on the output of the work.

Print work is generally set up as CMYK and at 300dpi, whereas work for the web should be RGB at 72dpi. Remember to consider bleed, trim and safety areas. Before sending to print, think about your file formats, outlining fonts and colour profiles.

This may all seem like a lot to take in but learning these processes will save you time in the long run, ensuring your work is reproduced correctly and keeping the client happy.    >>>>>    Continuar leyendo «How not to design! The Biggest mistakes that designers make | creativebloq.com»

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