12 Must-Do Tasks for the New WordPress Site Owner


image of wordpress logo

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You know you’re sitting on a gold mine, don’t you?

That freshly-installed WordPress site of yours is poised to be a source of income, prospects and possibilities for your business. It has the potential to be a powerhouse resource, but there are a few things you’ll need to get in order first.

This post shares the top 12 power sources you can plug into with your brand-new WordPress site.

It may seem like a lot to do, but they’re listed in order of importance. Work on the top of the list first. Once you’ve got those things set up, move on to the rest of it.

Before you know it, you’ll have a WordPress website that’s fully charged and ready to power your business.

1. Make a decision: homepage or blog page?

One of the first decisions you’ll need to make is about how to structure your site.

When visitors type in your domain name, will they see a home page, or a blog page? With a WordPress site, either one is easy to create. The question is, what are the advantages of each?

Homepages with some general information about your site and an opt-in form are a great way to welcome new visitors.

But suppose you have a blog — won’t it get lost if it’s not on your home page?

Not necessarily. When you talk about your blog posts — either on social media, in an email or on another site — you’ll share a link that goes directly to them.

People can find your blog using your navigation menu, too.

On the other hand, if your blog is the star of the show, you may want it to be the first thing people engage with.

There’s no right or wrong answer here. It’s a strategic decision that should be part of your overall site planning. And it’s easy enough to change later, so don’t over think it: just choose one and test it out.

2. Build connection with an email list

To build a genuine, ongoing connection with your readers, nothing beats email.

The email inbox is an intimate space, and a privileged place to inhabit. You’re there by invitation only, and because of that, you’re apt to get the attention you want.

Not sure what to include in your emails? There’s good information here on Copyblogger aboutcreating emails people will look forward to and why you should treat your readers like dogs (really). Start with the ideas in these posts, and build from there.

3. Give us a reason to share our email address

That intimate, privileged inbox space is also pretty cluttered for most of us. We don’t want any more email than we already have, so you’ve got to give us a compelling reason to invite you into our inbox.

Unless your site is already well-known and an established authority, it’s not enough to promise “updates.” Give us something we can hold in our hands, listen to, watch, or look forward to.

  • Create an ebook that solves a sticky problem, and give it away in exchange for an email address.
  • Record a downloadable audio interview, conversation or presentation.
  • Make a video or tutorial that shows us a technique you’ve learned.
  • Create a short course you deliver by autoresponder, like Internet Marketing for Smart People.

Whatever you decide to create, make sure it’s so desirable that your visitors will be willing to share their email address to get their hands on it.

4. Track your progress Leer más “12 Must-Do Tasks for the New WordPress Site Owner”

7 Practical Marketing Productivity Links


 

Copyblogger | copyblogger.com

This week on The Lede …

  • When Should We Add Marketing?
  • The Best Procrastination Tip Ever
  • Take a Hot Shower. Get Creative.
  • Want More Social Shares? Don’t Ignore These 3 Things
  • The 13 Minute, 33 Second Website
  • 20 Days to a High-Quality, Highly-Engaged Twitter Following
  • One Piece of Indispensable Writing Advice

If you want to grab more useful links (than the seven we highlight here) every week, follow @copyblogger on Twitter.

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When Should We Add Marketing?
Mr. Godin’s answer to this question is simple, but not easy. He argues that the age we now inhabit has turned the tables on the discipline of marketing products, services, and ideas. The Mad Men are gone, as is the way they brought products into the public eye.

Leer más “7 Practical Marketing Productivity Links”

Fanning the Social Media Flame for Viral Exposure

Are you a content marketer? If so, you have a choice to make.

You can sit around and wait for your content to go viral.

You can hope you’ll get sudden bursts of traffic, hope your readers will spread the word, hope your content will catch fire.

Or you can bring your own matches and lighter fluid to set the dang thing aflame yourself.

As bloggers and content marketers, which will you choose?

Sure, sometimes the passion you have for a subject will be enough to ignite a spark and compel your audience to share your content with their network. Being able to unleash something with such conviction and power that it combusts on its own is great.

Over at my SEO consulting firm Outspoken Media, we’ve been able to do it several times.

Sometimes we post something like The Power of the Unexpected, something that goes hot without us lifting a finger. As content writers, we live for these moments.

However, they almost never happen.

What is more common is that marketers need to fan their content to help it ignite and go viral. And sometimes that means stepping in when an accidental hit shows signs of life. How do you recognize those signs to take advantage? Here are some methods we use at Outspoken Media.


image of lit match

Are you a content marketer? If so, you have a choice to make.

You can sit around and wait for your content to go viral.

You can hope you’ll get sudden bursts of traffic, hope your readers will spread the word, hope your content will catch fire.

Or you can bring your own matches and lighter fluid to set the dang thing aflame yourself.

As bloggers and content marketers, which will you choose?

Sure, sometimes the passion you have for a subject will be enough to ignite a spark and compel your audience to share your content with their network. Being able to unleash something with such conviction and power that it combusts on its own is great.

Over at my SEO consulting firm Outspoken Media, we’ve been able to do it several times.

Sometimes we post something like The Power of the Unexpected, something that goes hot without us lifting a finger. As content writers, we live for these moments.

However, they almost never happen.

What is more common is that marketers need to fan their content to help it ignite and go viral. And sometimes that means stepping in when an accidental hit shows signs of life. How do you recognize those signs to take advantage? Here are some methods we use at Outspoken Media. Leer más “Fanning the Social Media Flame for Viral Exposure”

Five Ways to Write Magnificent Copy

Most writing could be better.

Not just a little better — significantly better.

If you start out with a solid topic, a good knowledge of your audience, and a reasonable degree of writing ability, you’ll usually end up with a pretty good piece of writing.

But you don’t have to settle for “pretty good.” A little attention to the final details can kick “pretty good” to “magnificent.”

Whether you’re creating blog posts, special reports, sales letters, a video script, email autoresponders, or whatever else, you can take your writing up a level just by applying some simple principles…: [Más…]
1. Write drunk; edit sober

Now you don’t have to take this literally. I don’t really mean you should be downing rum as your fingers meander with increasing sluggishness and inaccuracy over your keyboard.

I’m looking at the principle behind this gem from Papa Hemingway. The principle which is absolutely vital to producing compelling copy that gets people reading and buying: you must sound real.

Persuasion is mostly a matter of education and building trust, and it’s hard to build trust when you write like a corporate drone.

Too many copywriters slip into an overly formal style because they think it makes them sound important. Bad idea. No one wants to read stiff, formal copy with all the personality of a fax machine.

Better to put too much personality in and have to edit it out later than not put enough in to begin with.

When you write, make sure you have some passion for your topic — and then just tell your reader what you want to say. Don’t self-consciously write. Just tell.

Enthusiasm creates reader involvement. Most writing has too little enthusiasm, not too much. But if you really feel you went off the deep end, you can always tone it down in the edit.

It’s hard to insert life into copy that never had any to begin with.
2. Sleep on it

If this isn’t the most important technique for improving copy, then it’s definitely in the top two after “learn to read and write.”

Simply put: You can improve any piece of writing by letting it sit overnight.

Look, I know you’re in a hurry. I know you’re really excited about what you just wrote. So am I.

I know you’re like a kid at Christmas and you just have to send it off right now to receive the praise and glory you absolutely deserve.

But don’t.

In the cold light of a new day, all writing seems slightly less marvelous and slightly more open to improvement.

With the perspective that a night away from writing will give you, you’ll see that what you thought was a flawless masterpiece could actually do with a tweak here and a sharp cut there. The changes you make at this stage are 80% of what you need to turn good copy into magnificent copy.


image of hands on keyboard

Most writing could be better.

Not just a little better — significantly better.

If you start out with a solid topic, a good knowledge of your audience, and a reasonable degree of writing ability, you’ll usually end up with a pretty good piece of writing.

But you don’t have to settle for “pretty good.” A little attention to the final details can kick “pretty good” to “magnificent.”

Whether you’re creating blog posts, special reports, sales letters, a video script, email autoresponders, or whatever else, you can take your writing up a level just by applying some simple principles…: Leer más “Five Ways to Write Magnificent Copy”