You know you’re sitting on a gold mine, don’t you?
That freshly-installed WordPress site of yours is poised to be a source of income, prospects and possibilities for your business. It has the potential to be a powerhouse resource, but there are a few things you’ll need to get in order first.
This post shares the top 12 power sources you can plug into with your brand-new WordPress site.
It may seem like a lot to do, but they’re listed in order of importance. Work on the top of the list first. Once you’ve got those things set up, move on to the rest of it.
Before you know it, you’ll have a WordPress website that’s fully charged and ready to power your business.
1. Make a decision: homepage or blog page?
One of the first decisions you’ll need to make is about how to structure your site.
When visitors type in your domain name, will they see a home page, or a blog page? With a WordPress site, either one is easy to create. The question is, what are the advantages of each?
Homepages with some general information about your site and an opt-in form are a great way to welcome new visitors.
But suppose you have a blog — won’t it get lost if it’s not on your home page?
Not necessarily. When you talk about your blog posts — either on social media, in an email or on another site — you’ll share a link that goes directly to them.
People can find your blog using your navigation menu, too.
On the other hand, if your blog is the star of the show, you may want it to be the first thing people engage with.
There’s no right or wrong answer here. It’s a strategic decision that should be part of your overall site planning. And it’s easy enough to change later, so don’t over think it: just choose one and test it out.
2. Build connection with an email list
To build a genuine, ongoing connection with your readers, nothing beats email.
The email inbox is an intimate space, and a privileged place to inhabit. You’re there by invitation only, and because of that, you’re apt to get the attention you want.
Not sure what to include in your emails? There’s good information here on Copyblogger aboutcreating emails people will look forward to and why you should treat your readers like dogs (really). Start with the ideas in these posts, and build from there.
3. Give us a reason to share our email address
That intimate, privileged inbox space is also pretty cluttered for most of us. We don’t want any more email than we already have, so you’ve got to give us a compelling reason to invite you into our inbox.
Unless your site is already well-known and an established authority, it’s not enough to promise “updates.” Give us something we can hold in our hands, listen to, watch, or look forward to.
- Create an ebook that solves a sticky problem, and give it away in exchange for an email address.
- Record a downloadable audio interview, conversation or presentation.
- Make a video or tutorial that shows us a technique you’ve learned.
- Create a short course you deliver by autoresponder, like Internet Marketing for Smart People.
Whatever you decide to create, make sure it’s so desirable that your visitors will be willing to share their email address to get their hands on it.