My selection as a lector: “MIT Sloan Management Review” | Vía @mitsmr


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MIT Sloan Management Review editors

  • Four Ways Social Data Can Generate Business Value
    Full article: http://goo.gl/387coA

    Big data has been described as the new oil, but perhaps a more apt metaphor is the new solar — it is a renewable source of energy, but must be cost-effectively captured and processed to be converted into new forms of value.

    Companies both large and small have access to a growing stream of social data from an increasing number of sources. This stream is continually being enriched and renewed as our interactions unfold over time and as our ability to efficiently capture data about those interactions increases.

    While many firms are investing time and resources into mining this data, the bulk of the attention thus far has been placed on how social data can help public relations, marketing and sales engage more relevantly with consumers. Indeed, the amount of data available for this purpose is staggering: according to a Forrester blog from 2010, American consumers were already posting more than a 1.6 billion reviews of products and services online in 2009. That number continues to climb as more sites enable user-generated reviews and ratings.

    We believe, however, that firms are missing a significant opportunity to use social data to gain intimate and real-time knowledge about what is going on within, not just outside, the organization.

    Today, many organizations take either a 30,000-foot view of social data or an intensely granular, technical approach. Few firms have tapped into social data in a way that allows them to connect it explicitly to operating performance data and execute on it effectively.

    Social data science leaders and business thought-leaders must meet in the middle to collaborate on both how to analyze the data and why such analysis would be meaningful. We have only begun to understand social data’s potential value in the workplace, but much of this potential is dependent on having the mindsets and methods in place to make the most of our newest natural resource.

  • Social Business = Social Bonding
    Full article: http://goo.gl/UH0PAk

    A study by FedEx and Ketchum found that 52% of respondents said social business was strengthening relationships with the general public; 51% said it was strengthening relationships with clients; and 40% said it was strengthening relationships with partners and suppliers.

    Social business activities can pay off in various ways. Earlier this year, MIT Sloan Management Reviewand Deloitte highlighted benefits related to better market intelligence, faster customer service as well as improvements to internal operations, such as finding expertise, distributing knowledge and more effective project collaboration. (See our 2012 Special Report, Social Business: What Are Companies Really Doing?)
    While building stronger relationships is naturally fuzzier and harder to pin down benefit than, say, “customer response time” or even something like “increased market intelligence,” improved relationships means a stronger business across and beyond the organization. (We’ve previously published on the importance of building trust with employees and customers and suppliers; see, for instance: “Unconventional Insights for Managing Stakeholder Trust,” by Michael Pirson, and Deepak Malhotra, from the July 1 2008 issue of MIT SMR.)

    The FedEx/Ketchum study’s report of the connection between social business and improved stakeholder relationships is supported by other researchers in the field. In a recent interview withMIT SMR, strategy and management consultant Nilofer Merchant discussed how her research found that social enhances a firm’s relationships with employees and customers. Jacob Morgan, principal of Chess Media Group, a management consulting and strategic advisory firm on collaboration and the author of The Collaborative Organization (McGraw-Hill, 2012), told us that based on his observations, the benefits of collaboration even positively impacts the quality of life of employees at home, outside of the workplace. And Dion Hinchcliffe, in his four-stage Capability Ladder of Social Business, says that the highest level in the ladder is also relationship based, what he calls the ability to “partner with the world.”

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A Boy And His Atom: The World’s Smallest Movie – @IBM


Image representing IBM as depicted in CrunchBase
Image via CrunchBase

You’re about to see the movie that holds the Guinness World Records™ record for the World’s Smallest Stop-Motion Film (see how it was made at http://youtu.be/xA4QWwaweWA). The ability to move single atoms — the smallest particles of any element in the universe — is crucial to IBM‘s research in the field of atomic memory. But even nanophysicists need to have a little fun. In that spirit, IBM researchers used a scanning tunneling microscope to move thousands of carbon monoxide molecules (two atoms stacked on top of each other), all in pursuit of making a movie so small it can be seen only when you magnify it 100 million times. A movie made with atoms. Learn more about atomic memory, data storage and big data at http://www.ibm.com/madewithatoms

The fastest and furious Malaysia – thnxz to @redbullracing


Worldwide · infiniti-redbullracing.com //

Malaysian Pit Stop.jpg

Red Bull la Marca mejor trabajada en todos medios. Un 360 absoluto. Experiencia y puntos de contacto con el usuario… extremos!. INMHO @gabrielcatalano


Car data recorded the following stationary pit stop times (Malaysian Grand Prix 2013):

Sebastian Vettel Stop 1 (Lap 5): 2.13 seconds
Mark Webber Stop 1 (Lap 7): 2.13 seconds
Mark Webber Stop 2 (Lap 19): 2.05 seconds 
Mark Webber Stop 3 (Lap 31): 2.21 seconds
Mark Webber Stop 4 (Lap 43): 2.26 seconds

Re-Vision — Postcards | thnxz @FormaandCo


http://www.forma.co

  • RE-VISION — COMIC

  • RE-VISION

    Re-Vision es un ejercicio de estilo y de síntesis de diferentes iconos culturales. Se trata de una serie de retratos de los personajes más representativos del mundo del cómic, del cine, de la televisión, del deporte y de la música.

    Re-Vision es una colección que presentamos en forma de postales. Hemos impreso algunas postales y pósters promocionales en ofset con la imprenta Arts Gràfiques Orient y actualmente tenemos a la venta serigrafías en 180hilos, piezas impresas en digital en la galería de arte online Loudart y chapas en Camaloon.

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  • JESUS CHRIST

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  • HULK

Slogans para no olvidar en 2013


Durante el año que acabamos de dejar atrás hemos disfrutado de una gran cantidad de eslogans. Algunos de ellos, han pasado por nuestras vidas sin pena ni gloria, pero otros seguro que nos han dejado algún tipo de huella.

Via marketingcomunidad.com

A mí se me ocurren unos cuantos pero he decidido seleccionar 11 porque el número me permite jugar con el título de este post. Ahí van:

1. “Back. And better than ever” – (“Vuelve. Y mejor que nunca”)

Es el eslogan creado para el teaser del spot que Volkswagen estrenó en la Super Bowl, en el que se comparaba la pieza con la del año anterior (“The force”), en un intento de igualar, superar o quizás simplemente aprovechar el tirón de uno de los éxitos virales más sonados.

En la actualidad, el spot de 2012 cuenta con algo más de 16.300.000 reproducciones en el canal de VW en YouTube (que no es poca cosa) mientras que “The force” lleva casi 56 millones.

2. “Bigger is better” – (“Más grande es mejor”)

Samsung Galaxy ideó este eslogan para poner el punto final a un vídeo que promocionaba el dispositivo Samsung Galaxy Note, cuya característica diferencial es el tamaño (más grande que el resto de su gama) y que mostraba como hasta un elefante lo usaba sin ningún problema. La compañía pretendía darle la vuelta a la percepción de los usuarios potenciales que consideraban que dicha característica era un punto débil del producto.

3. “Für jeden gaartyp” – (“Para cualquier tipo de cabello”)

Para cualquier tipo de cabello (Fructis de Garnier).

Para cualquier tipo de cabello (Fructis de Garnier)

Imposible separar el eslogan de la imagen porque carece del sentido pretendido. Esta campaña gráfica de Fructis de Garnier jugaba con la imagen de un hombre y una mujer de pelo largo. Él de frente, ella pegada a él, de espaldas a nuestros ojos. La altura de los dos cuerpos, perfectamente medida, daba como resultado una especia de barba creada con el cabello de la chica. Divertida forma de confundirnos para provocar el recuerdo de la marca.

4. “La vida es chula”

Es el eslogan de la polémica primera campaña de televisión de Desigual, que sigue en el año nuevo con otro spot a modo de secuela. Dejando de lado la controversia suscitada en redes sociales y medios de comunicación, el eslogan conjuga a la perfección con la atmósfera creada para la campaña y con el espíritu comunicado por la marca.

5. “Get real. Get outside” – (“Sé realista. Sal afuera”)

Get real. Get outside. Stihl

Stihl, la marca de maquinaria y equipamientos para el exterior, nos invitaba a vivir otra realidad, la que queda más allá de la tecnología. El recurso utilizado es la comparación y el mensaje pretende que nos percatemos de lo que nos perdemos “encerrándonos” en nuestra vida digital, para animarnos a disfrutar más del aire libre. Leer más “Slogans para no olvidar en 2013”

El astronauta que comparte en Twitter fotos desde el espacio


via http://www.marketinghoy.cl

El astronauta canadiense, Chris Hadfield ha estado compartiendo en su cuenta de Twitter fotos que ha sacado desde el espacio.

astronauta-twitter-fotos

El canadiense, Chris Hadfield, es astronauta e ingeniero de vuelo en la Expedición 34, a bordo de la Estación Espacial Internacional (ISS). En los últimos días ha estado compartiendo en su cuenta de Twitter espectaculares imágenes que ha capturado desde el espacio.

A continuación te dejamos algunas de las más impresionantes que ha twitteado:

“Nubes en forma de coliflor sobre el bosque del Amazones”

“Un río azul en una zona agrícola de Brasil ofrece un contraste impresionante de colores y paisaje” Leer más “El astronauta que comparte en Twitter fotos desde el espacio”

How to write universe-conquering proposals | 10/10 VIpost


http://www.portent.com/blog/random/great-proposals.htm

This is a really long post. But before you TL;DR it, give it a quick skim. The first half is hand-waving stuff about answering ‘Why?’ The second half is specific tips on doing proposals that build imputed value.

Writing a great proposal is hard. The question you’re trying to answer is “Why should I hire you?” But we spend a lot of time ducking and dodging around that question, instead. Typically, our proposals translate to ‘because I said so!’. Which really doesn’t work. So, I gave this presentation at Distilled’s most excellent SearchLove conference.

I use the learning from a fantastic book called Starting With Why, by Simon Sinek. I cite it a few more times. You should just go read it now.

Kids: Nature’s way of teaching us to write great proposals

My son turned 12 in March. He’s a great kid, but he’s definitely hitting the “Let’s see what makes dad produce that ‘grrrnnpphhhh’ sound he makes when someone cuts him off on the freeway” phase of his life.

Harrison’s growing realization that I’m a festering dolt has led him to use one word a lot, in a tone that indicates his complete, biologically-inspired scorn at how stupid I’ve become:

Me: Harrison, stop playing video games.
Harrison: Why?
Me: Because you need exercise.
Harrison: Why?
Me: Because otherwise you’ll turn into a hairless tribble.
Harrison: That’s dumb. Really, why?
Me: Because otherwise (sound of plug pulled from video game)
Harrison: DAAAADDDD!!!!

To be fair, I’ve only hit the plug-pulling stage once or twice. Like I said: He’s a good kid. Usually I take a bouncy detour straight to “BECAUSE I SAID SO!” which in my mind is actually “BECAUSE I F-G SAID SO!” Leer más “How to write universe-conquering proposals | 10/10 VIpost”