CO: / ADVERTISING COLLECTIVE LAUNCHES

Ty Montague and Richard Schatzberger explain the importance of brand storytelling as they launch their innovative house of brand solutions

The doors of brand studio Co: are open for business. Co-founders Ty Montague, Richard Schatzberger, Rosemarie Ryan and Neil Parker boast diverse talents and expertise across advertising (Montague is former CCO and co-president of JWT, North America, where he worked with Ryan, also co-president) and strategy (Parker has served as an innovator at IBM’s corporate strategy group and global head of strategy at Wolff Olins while Schatzberger has worked in interaction design and product innovation at Mortorola and as director of creative technology at BBH.

Contagious caught up with Ty Montague and Richard Schatzberger to hear about their aims and plans.


//contagiousmagazine.com

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Ty Montague and Richard Schatzberger explain the importance of brand storytelling as they launch their innovative house of brand solutions

The doors of brand studio Co: are open for business. Co-founders Ty Montague, Richard Schatzberger, Rosemarie Ryan and Neil Parker boast diverse talents and expertise across advertising (Montague is former CCO and co-president of JWT, North America, where he worked with Ryan, also co-president) and strategy (Parker has served as an innovator at IBM‘s corporate strategy group and global head of strategy at Wolff Olins while Schatzberger has worked in interaction design and product innovation at Mortorola and as director of creative technology at BBH.

Contagious caught up with Ty Montague and Richard Schatzberger to hear about their aims and plans. Leer más “CO: / ADVERTISING COLLECTIVE LAUNCHES”

NIKE / NIKE+ GPS

For those of you still unfamiliar with Nike’s slight awesome piece of digital running utility, here’s a quick recap…

In 2006 the brand partnered with Apple to launch the groundbreaking Nike+ service. This uses a small accelerometer placed in the user’s shoe, which communicates either with a special wristband, or directly with an iPod Nano, Touch or iPhone. Data around the distance and pace of each run can then be transferred and shared online with the rest of the Nike+ community.

The new app, however, makes use of the GPS capability on the more recent iPhones and iPod Touch. This means that not only can the user ditch the separate accelerometer, but in doing so, gain access to a whole new geo-specific dataset. Here’s how it works…


After downloading the £1.19 app and heading out for a run, the user can track (via Google Maps) the exact route they are taking – including a breakdown of pace and distance at different points in the workout. If there is no GPS signal available, or they are simply working the treadmill, the app will default to the original accelerometer measurement, still relaying data on time, distance, pace, calories burned etc.
Nike builds on the success of its groundbreaking Nike+ application with GPS functionality as well as a host of other goodies Leer más “NIKE / NIKE+ GPS”

VAIL RESORTS / EPIC MIX

One of America’s largest ski resort companies is hoping to make the sport even more social this season, with a location-based gaming app it’s calling Epic Mix.

Vail Resorts, owners of Vail, Beaver Creek, Breckenridge, Keystone and Heavenly resorts in Colorado and California debuted the mobile and web-based application today at a press event at the Ace Hotel in Manhattan.

When the mountains open in November, Epic Mix will allow visitors to the resorts to track the runs they completed, log their vertical feet as a score, unlock achievement ‘Pins’ and access several utilities, both in iPhone and Android apps and at epicmix.com.


Grab that ‘Pow Hound’ pin as you cruise Vail Resorts‘ slopes this ski season

One of America‘s largest ski resort companies is hoping to make the sport even more social this season, with a location-based gaming app it’s calling Epic Mix.

Vail Resorts, owners of Vail, Beaver Creek, Breckenridge, Keystone and Heavenly resorts in Colorado and California debuted the mobile and web-based application today at a press event at the Ace Hotel in Manhattan.

When the mountains open in November, Epic Mix will allow visitors to the resorts to track the runs they completed, log their vertical feet as a score, unlock achievement ‘Pins’ and access several utilities, both in iPhone and Android apps and at epicmix.com.
Leer más “VAIL RESORTS / EPIC MIX”

Coca-Cola brings Facebook to holidays

The real and virtual worlds have come one step closer, thanks to a campaign for Coca-Cola via Publicis E-dologic in Israel.

The brand has been connecting with teens at its Coca-Cola Village in Israel. Each of the visitors was provided with a bracelet containing an RFID tag, which, when touched to a sensor, linked back to its Facebook page, transferring the like from the physical world into the virtual.

The 650 visitors who were in the Village at any one time contributed to up to 35,000 pieces of content per group over their three day stay. Each visitor posted an average of 54 branded pieces of Coke merchandise to their facebook page.


English and Hebrew Coke labels in an Israeli s...
Image via Wikipedia

The real and virtual worlds have come one step closer, thanks to a campaign for Coca-Cola via Publicis E-dologic in Israel.

The brand has been connecting with teens at its Coca-Cola Village in Israel. Each of the visitors was provided with a bracelet containing an RFID tag, which, when touched to a sensor, linked back to its Facebook page, transferring the like from the physical world into the virtual.

The 650 visitors who were in the Village at any one time contributed to up to 35,000 pieces of content per group over their three day stay. Each visitor posted an average of 54 branded pieces of Coke merchandise to their facebook page. Leer más “Coca-Cola brings Facebook to holidays”

INTEL / SUPERSTARS

Intel’s latest campaign, ‘Superstars’ puts the focus on undiscovered musicians who need a helping hand to live the superstar lifestyle. The brand has created a Facebook based campaign where artists can upload their tracks and users can vote for their favourite. The winner in each category will receive USD$10,000 in cash to further their careers.
Intel partnered with Cakewalk, creators of simple solutions for music production and Ourstage.com, a new music discovery site. The competition is segmented into six genres Rock, Pop, Country, Singer-Songwriter, Urban, and Latin. The contest launched with the first three categories on July 1 and since then they have received over 2,000 entries. The winner for stage one will be announced at the end of August, with stage two of the competition launching in September.


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Intel‘s latest campaign, ‘Superstars‘ puts the focus on undiscovered musicians who need a helping hand to live the superstar lifestyle. The brand has created a Facebook based campaign where artists can upload their tracks and users can vote for their favourite. The winner in each category will receive USD$10,000 in cash to further their careers.
Intel partnered with Cakewalk, creators of simple solutions for music production and Ourstage.com, a new music discovery site. The competition is segmented into six genres Rock, Pop, Country, Singer-Songwriter, Urban, and Latin. The contest launched with the first three categories on July 1 and since then they have received over 2,000 entries. The winner for stage one will be announced at the end of August, with stage two of the competition launching in September. Leer más “INTEL / SUPERSTARS”

LIVESTRONG / PRECIOUS

A ‘feeling’ cycle makes its way across the USA to raise money for the Livestrong Foundation

Has someone built a better Chalkbot?

See YouTube video

The cycling world is again the scene of an ‘internet of things’ project, with Precious, a sensor-laden, tweet-emitting bike heading across America to raise money for the Livestrong Foundation.

The Specialized machine is covered with sensors to record cadence, speed, temperature, direction and more, aggregated on the project’s homepage. Its rider, Janeen McCrae, who came up with the idea, is keeping her own record of the journey as well.

The two are set to spend the next three months together on the charity ride as part of Team Fatty, with the data collected interpreted by software and paired with appropriate responses from the bike.

As the company that built Precious, Breakfast, New York, writes on its blog:

‘To gather all of the data from the bike, we developed a device to capture temperature, humidity, grade, speed, cadence (pedal rotation), direction and GPS. The device takes several readings from each sensor, then sends the average values via text message using a cellular module. We utilized the Twitter API to receive and parse the text messages, which are then analyzed by our servers. In order to preserve battery life (we get 35+ hours on a single charge), the device wakes itself up every 5 minutes to check readings and submit data. The rider can also hit a button on the handlebars to trigger the device to report the data for that exact moment.

Once all the information reaches our servers, the “brain” really kicks in. Our servers analyze the data: how many messages have been sent so far today, the time of day, etc. This helps to ensure that every message is appropriate, both in context and timing. The servers look for patterns 24 hours a day, and if they find anything interesting, e.g. it’s been 80ºF with non-stop hills for two days, it will push a message expressing the bike’s feelings on the matter.’


A ‘feeling’ cycle makes its way across the USA to raise money for the Livestrong Foundation

Has someone built a better Chalkbot?

See YouTube video

The cycling world is again the scene of an ‘internet of things’ project, with Precious, a sensor-laden, tweet-emitting bike heading across America to raise money for the Livestrong Foundation.

The Specialized machine is covered with sensors to record cadence, speed, temperature, direction and more, aggregated on the project’s homepage. Its rider, Janeen McCrae, who came up with the idea, is keeping her own record of the journey as well.

The two are set to spend the next three months together on the charity ride as part of Team Fatty, with the data collected interpreted by software and paired with appropriate responses from the bike.

As the company that built Precious, Breakfast, New York, writes on its blog:

‘To gather all of the data from the bike, we developed a device to capture temperature, humidity, grade, speed, cadence (pedal rotation), direction and GPS. The device takes several readings from each sensor, then sends the average values via text message using a cellular module. We utilized the Twitter API to receive and parse the text messages, which are then analyzed by our servers. In order to preserve battery life (we get 35+ hours on a single charge), the device wakes itself up every 5 minutes to check readings and submit data. The rider can also hit a button on the handlebars to trigger the device to report the data for that exact moment.

Once all the information reaches our servers, the “brain” really kicks in. Our servers analyze the data: how many messages have been sent so far today, the time of day, etc. This helps to ensure that every message is appropriate, both in context and timing. The servers look for patterns 24 hours a day, and if they find anything interesting, e.g. it’s been 80ºF with non-stop hills for two days, it will push a message expressing the bike’s feelings on the matter.’ Leer más “LIVESTRONG / PRECIOUS”

NORTH FACE / TRAILHEAD IPHONE APP

Outdoor apparel brand North Face has teamed up with EveryTrail.com, a GPS travel community that lists over 300,000 trails, hike and bike routes by location around the world.

Factory Labs, Denver, used the EveryTrail database to build a free iPhone app on behalf of North Face.

The Trailhead app will track users’ route, distance, speed and elevation as they trek, allowing them to share and store trips, photos and tips for friends and fellow community members on social networks. The app also includes weather forecasts and recommends North Face gear based on how unkind the elements are set to be.


Outdoor brand brings EveryTrail‘s GPS-tagged routes to the iPhone

NorthFace.jpg
Outdoor apparel brand North Face has teamed up with EveryTrail.com, a GPS travel community that lists over 300,000 trails, hike and bike routes by location around the world.

Factory Labs, Denver, used the EveryTrail database to build a free iPhone app on behalf of North Face.

The Trailhead app will track users’ route, distance, speed and elevation as they trek, allowing them to share and store trips, photos and tips for friends and fellow community members on social networks. The app also includes weather forecasts and recommends North Face gear based on how unkind the elements are set to be. Leer más “NORTH FACE / TRAILHEAD IPHONE APP”