Facebook for Websites: Social Plugins for Your Blog and Business

It makes sense that website owners would want to take advantage of the power of Facebook on their own sites, especially since Facebook is the most used identity when it comes to people signing into sites, as shown in the infographic above.

The best part is that Facebook offers several social plugins that you can implement onto virtually any website, some with very little coding knowledge required. Let’s look at these plugins, and the reason why you would want to have a few of them on your site.

Anuncios

facebook-social-plugins

Facebook offers webmasters and bloggers a lot of options for integrating their platform onto websites. Consider the number of users that are logging into Facebook on a daily basis and staying logged in throughout the day while perusing the Internet.

facebook for webistes infographic

It makes sense that website owners would want to take advantage of the power of Facebook on their own sites, especially since Facebook is the most used identity when it comes to people signing into sites, as shown in the infographic above.

The best part is that Facebook offers several social plugins that you can implement onto virtually any website, some with very little coding knowledge required. Let’s look at these plugins, and the reason why you would want to have a few of them on your site. Leer más “Facebook for Websites: Social Plugins for Your Blog and Business”

La generación Facebook dice adiós a la TV

El informe confirma que crecen los comportamientos riesgosos como enviar fotos, dar datos e informaciones personales, hacerse ver por webcam, aceptar encuentros con desconocidos. Más de 16% (contra12,8% en 2009) declara haber dado su número de teléfono a un extraño y uno de cada cuatro ( 24,6% contra 20,7% en 2009) no dudaron de enviar una foto suya. Es cierto que en la gran mayoría de los casos los desconocidos son otros adolescentes, pero no son raros los episodios en los que el interlocutor es un adulto.

Según el presidente de la Sip, Alberto Ugazio, la superación de la web sobre la TV es “de por sí un hecho positivo porque Internet es una extraordinaria ventana al mundo, con un enorme potencial de enriquecimiento cultural y de crecimiento. Sobre todo si se lo compara con lo que propone hoy la televisión. “Pero todo depende”, dice Ugazio – “de cómo se usa. Si la web es utilizada principalmente para chatear, para reemplazar las comunicaciones reales con comunicaciones virtuales y entonces surgen algunas dudas sobre esta superación de la web sobre la TV”.


http://www.mercado.com.ar/

Las sorpresas de la encuesta anual de la Società de pediatria sobre los adolescentes italianos entre 12 y 14 años: lentamente las relaciones en red van prevaleciendo sobre todo lo demás, pero producen también comportamientos de riesgo. Menos alcohol y cigarrillos pero más drogas ligeras.

Tienen cada vez menos confianza en las instituciones tradicionales, comenzando por la familia, pero sobre todo en los políticos; consumen menos alcohol y cigarrillos, pero más marihuana; querrían más lecciones de educación sexual en la escuela y siguen dietas caseras. Sobre todo, dejando de a poco la televisión, es están conectando a la Red donde con sus relaciones se multiplican los comportamientos en riesgo como dar el número de teléfono a desconocidos o aceptar encuentros de noche. En síntesis, el retrato de los muchachos italianos que surge de la XIV encuesta de “Hábitos y estilos de vida de los adolescentes” realizada por la Sociedad italiana de pediatría.

El informe, que será presentado el 2 de diciembre, es el resultado de una investigación patrocinada por el ministerio de la Juventud y realizada una encuesta patrocinada por el ministerio de la Juventud y realizada mediante la escucha de unos 1.300 estudiantes de la escuela media, entre los 12 y los 14 años. Que la web está modificando hábitos y estímulos está ratificado por el crecimiento de Internet sobre la TV y sobre todo por el imparable ascenso de Facebook: 67% de los entrevistados han declarado tener su perfil en la red social, contra 50% del año pasado. Leer más “La generación Facebook dice adiós a la TV”

¿Cómo ejecutar una campaña de marketing viral?

El medio de propagación

Este elemento hace referencia a los diferentes métodos utilizados para que se propague el mensaje, dependiendo del tipo de audiencia al que queremos dirigirnos. Facebook y Twitter están en la delantera como herramienta de difusión.

Para animar a los usuarios a que compartan con su red nuestro mensaje, podemos instalar el sistema “Recomienda a un amigo”. Lo mismo es aplicable con la función “Compartir” que podemos poner en el sitio.

Así, el usuario podrá postearlo inmediatamente en su cuenta de Facebook para que lo vean todos sus amigos. Y ellos, a su vez, podrán volver a publicarlo, generando una cadena exponencial.

Los resultados

Los resultados de la campaña se verán reflejados en un aumento de las visitas a nuestro sitio web, el número de suscriptores a nuestro newsletter, el crecimiento de las ventas, etc. Es conveniente utilizar herramientas para evaluar los resultados de cada canal utilizado.

En definitiva, el marketing viral es una forma de divulgación basada en un proceso simple de boca a boca.

Cuando nos gusta algo, es natural querer compartirlo con alguien. Y en estos tiempos de hipersaturación de mensajes, nada mejor para una empresa, que el comprador de sus productos los difunda, en otras palabras, que se convierta en su principal vendedor.


En el marketing viral, los usuarios transmiten entre sus amigos el mensaje de la empresa. En tiempos de bombardeo publicitario, es un método muy efectivo para lograr notoriedad. ¿Cómo implementarlo?
Por Luciano Corbella

El marketing viral consiste básicamente en que los usuarios se transmitan unos a otros un determinado mensaje, análogamente a la forma en que se propagan los virus.

Las personas difunden el mensaje porque es divertido, fuera de lo común, provocativo, o porque otorga un beneficio y quieren que sus conocidos también se enteren.

Tras años de bombardeo publicitario, el consumidor se ha vuelto impermeable y reticente. Establecer una comunicación “boca a boca” sincera y abierta es, por tanto, la alternativa más eficaz. La gente cree más en las personas que conoce que en los canales formales de promoción.

Veamos, a continuación, algunas pautas para ejecutar una campaña de marketing viral.

El mensaje

El mensaje es el elemento más importante del marketing viral. Si no es seductor, se convertirá en un simple mensaje publicitario.

En muchos rubros, los mensajes virales con temáticas de humor son los más eficaces y con mayor grado de propagación. Aunque debemos asegurarnos de que el contenido humorístico no perjudique la imagen del producto, servicio o empresa.

Otra forma de captar el interés es utilizar una celebridad o un personaje valorado por el público objetivo.

La cervecería Quilmes utilizó esta práctica cuando realizó un prelanzamiento por Internet del comercial del Bicentenario, con personajes famosos que interpretaban a los primeros patriotas. El spot fue enviado a una base masiva, con la opción de que los usuarios lo reenviaran a sus amigos.

Así, lograron una difusión exponencial, que superó ampliamente a la base original de emails de la compañía.

Las acciones virales sólo se extienden con rapidez si son fáciles de transmitir y duplicar. Se debe simplificar el mensaje para facilitar su transmisión. Cuanto más breve, mejor. Leer más “¿Cómo ejecutar una campaña de marketing viral?”

Fat Free Web Design

For web designers, coming across an awesome WordPress or jQuery plugin can be a lot like opening up an awesome gift on Christmas morning. But once that initial burst of joy wears off, we realize that we may not need this junk at all; it’s just a burden and another thing we need to deal with. [Más…]
Skiny Beginnings

Of course, the web has not always had the luxury of such excess feature bloat. In its early days, the web was no place for unnecessary applications and fat feature sets; and even if you wanted them, there was no technology available to implement them with. Back then, designers had to show a healthy respect for page size and consideration for a user’s connection speed (56k modems + 1MB animated GIF = forget about it). Even image compression was not as advanced, and that encouraged even more caution in the number of images displayed on a page. These restrictions were not always a bad thing; if a designer is forced to limit the number of images they place on a page, they are naturally limited to choosing only images and page elements that are relevant and necessary.

As IT advanced and networked infrastructures got bigger, web pages got fatter. Images, audio and video are commonplace in websites. Bandwidth is hardly a concern anymore, at least when we’re not dealing with mobile designs.

In addition, the web has become substantially more interactive and dynamic, which increases the number of opportunities for richer and more interactive features a website can have. The entry level for using and implementing these whiz-bang features have been lowered with tools such as jQuery, MooTools and WordPress that cut down the required skills someone has to have in order to create awesome stuff.

All of this functionality and multimedia is a dream come true for designers; but too much of anything, just like junk food, is a bad thing.

More and more, we see websites getting liberal with their implementations of plugins; websites that get slower and slower because of too much junk that no one needs; websites that become a burden to use because there’s just too much fat.
Getting Health Conscious

The capabilities of the web have, without a doubt, shifted significantly. The Web Designer mindset needs to make equally significant shifts. It is imperative that we move from an outlook of wants, to one of needs. We can no longer afford to want that real-time Twitter feed, that large header graphic, or that (oh, please stop this already) Flash menu. Sure, many of these site features can enhance the user experience, but just as likely, there are web designers who are packing on pounds of weight on their web pages with irrelevant junk.

Of course, web designers are not the only ones to blame, or even the ones that are truly responsible for fat and bloated web designs. Clients can go crazy when they learn about all of the things their site is capable of. They can be just as guilty of being caught up in the fun of it all and wanting features to be implemented when there is no justification for doing so.

Getting Health Conscious

As a web designer, it is your job to be the health coach. Be sure that things you’re made to create have a purpose.

We need to start thinking about information overload and a healthy site focus. Functionality must marry happily with purpose, and if a site feature does not have a clear purpose that matches closely with that of the overall site, then it shouldn’t be there.
Expanding Mediums

Web-based, internet-enabled interfaces surround our lives, whether we are ready for them or not. Internet connectivity is growing at a faster and faster rate. The web is in more pockets and at the end of more fingertips than ever, and the sites we design are right there along with it all.

So, now, our worries are shifting from download speeds and bandwidth restrictions, to screen sizes and more diverse resolutions. This demand for flexible and responsive designs has revealed the gluttony in the design community.
Our Dirty Secret

In a desperate attempt to deploy a site onto small-sized screens like mobile devices and netbooks, designers often find themselves stripping out page elements such as images and interactive features. Stock photography, Twitter feeds and other social networking tools, Flash objects, and other supporting multimedia rarely find their way onto a mobile website.

So, then, if we can remove these things to deliver a better user experience on small screens to the user browsing our site outside of the desktop or laptop, why are they needed for the desktop/laptop version?

Finding out that you have unneeded junk — excess fat — in your web design after you need to strip it down to fit a new medium is the wrong way to go. It’s time for web designers to move away from all of the wants and focus on the needs of a website.


by Jason Gross
http://sixrevisions.com/web_design/fat-free-web-design/

Fat Free Web DesignEverybody loves to have a little more. We want a little more money, a little more free time or maybe a little more chocolate on our ice cream. Living a life of excess is a great way to flaunt your achievements and to show everyone just how much awesome you are.

But this big-pimpin’ philosophy does not translate well in web design. Extravagant websites become a sloppy usability nightmare. Chunky websites that have too many things going are clogging up the arteries of the web. It’s time for some exercise.

For web designers, coming across an awesome WordPress or jQuery plugin can be a lot like opening up an awesome gift on Christmas morning. But once that initial burst of joy wears off, we realize that we may not need this junk at all; it’s just a burden and another thing we need to deal with. Leer más “Fat Free Web Design”

Las 4 R de Google Adwords.

Sigo preparándome mi examen para el GAP y sigo buscando cuestiones que, aunque superficiales, puedan ayudar a todos, a tener los mejores resultados a través de Adwords. Hoy os presento lo que yo llamo las 4 R de Google Adwords.

Reescritura de los anuncios hasta conseguir bajar el CPC. (Prueba varias versiones del anuncio, compáralo con anteriores versiones, prueba distintos órdenes en los mensajes de estos…)


semyseoparatodosSigo preparándome mi examen para el GAP y sigo buscando cuestiones que, aunque superficiales, puedan ayudar a todos, a tener los mejores resultados a través de Adwords. Hoy os presento lo que yo llamo las 4 R de Google Adwords.

Reescritura de los anuncios hasta conseguir bajar el CPC. (Prueba varias versiones del anuncio, compáralo con anteriores versiones, prueba distintos órdenes en los mensajes de estos…) Leer más “Las 4 R de Google Adwords.”

Facebook in the real world – amazing case study

Each of the people with the bracelets were invited to swipe their bands at certain places to give a ‘Like’ to that particular product or activity. And they were also able to upload their own pictures to their Facebook profiles, where they were automatically tagged. Over 650 teenagers used the RFID bracelets over 3 days and over 35,000 ‘Likes’ were made. Pretty impressive, especially when you consider how many friends those people would have reached through their individual newsfeeds.


 

coca cola 200x200 Facebook in the real world   amazing case studyIt’s a rare moment when I see something being done online and instantly want to try it out for one of our clients. This however, is a great example of integrating Facebook with your offline marketing activity in a completely new way that I would love to try! It comes from Coca Cola in India Israel. At their amusement park in India Israel, an annual event called Coca Cola Village,  they issued customers with an RFID (radio frequency identification) bracelet that contained their Facebook details. Check out what they did with it in the video below :

 

Each of the people with the bracelets were invited to swipe their bands at certain places to give a ‘Like’ to that particular product or activity. And they were also able to upload their own pictures to their Facebook profiles, where they were automatically tagged. Over 650 teenagers used the RFID bracelets over 3 days and over 35,000 ‘Likes’ were made. Pretty impressive, especially when you consider how many friends those people would have reached through their individual newsfeeds.

This is the kind of thing that really gets me excited. Seeing social technology being used in a completely new way, but importantly integrating with ‘real world’ activity. There’s nothing better for a brand than having hundreds of people running around actually ‘Liking’ all your content and sharing it with your friends. And because it’s something completely new for the user, they go around swiping everything in sight! Leer más “Facebook in the real world – amazing case study”

SEO by Stealth – 3 Tips for Writing SEO Content That Sounds Natural

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It’s enough to turn you off moustache trimmers and beard clippers for life! Fortunately, SEO copy doesn’t have to be like that, as long as you follow some basic guidelines.


Posted by Lucy
http://www.webmarketingexperts.com.au/blog/

We often hear people say “Oh, I don’t want to ruin my website with SEO! That sort of content sounds horrible!”.

SEO doesn’t ruin websites … however, poorly conceived attempts at creating optimised copy can quite easily do so! Ever encountered a website like this?

SEO

If you’re looking for moustache trimmers and beard clippers, you’ve come to the right place. Our website is the best place to buy moustache trimmers and beard clippers. You won’t find better moustache trimmers and beard clippers or cheaper moustache trimmers and beard clippers anywhere else. We invite you to check out our great selection of moustache trimmers and beard clippers.

It’s enough to turn you off moustache trimmers and beard clippers for life! Fortunately, SEO copy doesn’t have to be like that, as long as you follow some basic guidelines.

Vary your keywords

Your SEO expert will ask you to think of some keywords which describe your business, and will also use their own methods to determine keywords relevant to you. Think outside the box a little when your keyword list is being built.

Use long tail keywords
Whereas ‘bicycle’ is a short tail keyword, ‘Shimano bike gear’, ‘bicycle repair kits’, ‘kids bike helmets’, etc, are all long tail keywords. Utilising these long tail keywords can help your traffic numbers and conversion statistics as well as making your copywriting sound more natural and relevant. Leer más “SEO by Stealth – 3 Tips for Writing SEO Content That Sounds Natural”