Categoría: by Stefan Lindegaard

Are You An Innovator? – Open Innovation at Philips – @lindegaard


by Stefan Lindegaard | facilitator and consultant focusing on open innovation | Consulting | Connecting | Promoting
Email stefanlindegaard@me.com


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That is the question Philips ask in their current open innovation challenge. Here students, entrepreneurs, and other budding inventors are encouraged to innovate around specific business challenges defined by product categories within the Consumer Lifestyle division at Philips.

Entrants are offered the chance to win a trip to Amsterdam to attend the finalist event, at which they can participate in an innovation masterclass given by Philips innovation specialists and the opportunity to present their innovation to Philips executives.

I am giving this a shout-out because my interactions over the years with Philips tell me that they are doing great things internally to develop an open innovation culture. We just don’t hear that much from Philips and I am thus glad to learn about…

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Reflections on Open Innovation and Intellectual Property

Intellectual property rights (IPR) used to be the key topic at open innovation conferences a few years back. Although still an important topic, this is no longer the case as companies mature on open innovation and find ways to solve these issues.

This development led me to downplay the significance of IPR when it comes to open innovation. Maybe I went a bit too far on this. I am reflecting on this after a session in my Danish network group in which we had a great visit by Jørn Vestergaard-Jensen, a Danish lawyer with good insights on IPR issues for open innovation.

Here I share some of the insights gained and reflections made by myself and the other participants.


by Stefan Lindegaard
http://www.innovationexcellence.com/blog/2011/12/10/reflections-on-open-innovation-and-intellectual-property/

Reflections on Open Innovation and Intellectual PropertyIntellectual property rights (IPR) used to be the key topic at open innovation conferences a few years back. Although still an important topic, this is no longer the case as companies mature on open innovation and find ways to solve these issues.

This development led me to downplay the significance of IPR when it comes to open innovation. Maybe I went a bit too far on this. I am reflecting on this after a session in my Danish network group in which we had a great visit by Jørn Vestergaard-Jensen, a Danish lawyer with good insights on IPR issues for open innovation.

Here I share some of the insights gained and reflections made by myself and the other participants.

Business Before Legal

I was glad to hear that Vestergaard-Jensen had a business mindset. One of his key points was that the business case should take lead over legal issues, not the other way around. He also said that in his world – the lawyer community – good/skilled people have this mindset implicating that less skilled people might focus on reducing risks rather than seeing opportunities in open innovation. I suspect we could agree that there are less good/skilled people than the opposite…

Don’t Be Too Naive

We had an interesting discussion on how “naïve” you can afford to be in open innovation partnerships. Many people in the Nordic region (myself included) take pride in our fairly open and trusting approach in which we believe in the best of people and do not always see reasons to be suspicious and thus protect yourself legally. Some cultures – probably led by the US – have a different mindset on this.

I still believe that the open minded approach is the best in the long run as innovation is moving from a more transactional to a relationship-based approach, but the discussion did prompt several of the participants to consider whether their approach to legal protection should be adjusted. Leer más “Reflections on Open Innovation and Intellectual Property”

The Essential Element of Trust in Open Innovation

What are the barriers against building trust and relationships with stakeholders in your ecosystem

* Most organizational structures foster an internal rather than an external perspective.
* Most companies view external partners as someone paid to deliver a specific service rather than a source of co – creation and open innovation.
* Most companies are more focused on protecting their own knowledge and intellectual property rather than opening up and exploring new opportunities. They play defense rather than offense. This should not come as a surprise as one of the main objectives for corporate lawyers is to minimize risk, and it is fair to say that opening up to the outside world increases the risk element.
* Forging strong relationships takes time and personal commitment. We are just too busy to make it happen and it does not help that most companies do not provide the necessary time, resources, and encouragement to make this happen.


by Stenfan Lindeegar
http://www.15inno.com/

What are the barriers against building trust and relationships with stakeholders in your ecosystem

  • Most organizational structures foster an internal rather than an external perspective.
  • Most companies view external partners as someone paid to deliver a specific service rather than a source of co – creation and open innovation.
  • Most companies are more focused on protecting their own knowledge and intellectual property rather than opening up and exploring new opportunities. They play defense rather than offense. This should not come as a surprise as one of the main objectives for corporate lawyers is to minimize risk, and it is fair to say that opening up to the outside world increases the risk element.
  • Forging strong relationships takes time and personal commitment. We are just too busy to make it happen and it does not help that most companies do not provide the necessary time, resources, and encouragement to make this happen.

What should you do to foster an organizational mindset that supports the building of trust?

Read this article:
http://www.15inno.com/2010/10/05/essentialelement/

What is Open Innovation? | Crowdsourcing? | User innovation? | Co-Creation?

What is co-creation? Here Wikipedia states that co-creation views markets as forums for firms and active customers to share, combine and renew each other’s resources and capabilities to create value through new forms of interaction, service and learning mechanisms. It differs from the traditional active firm – passive consumer market construct of the past. I like how C.K. Prahalad and Venkat Ramaswamy argue that “value will be increasingly co-created by the firm and the customer, they argued, rather than being created entirely inside the firm.”

These terms overlap which leaves plenty of room for confusion, but I hope this short overview helps.


By Stefan Lindegaard

Many people ask what open innovation is. I suggest that you should view open innovation as a philosophy or a mindset that you should embrace within your organization. In a more practical definition, open innovation is about bridging internal and external resources and act on those opportunities. The value proposition this gives companies that get it right is simply too good to miss out on.

I also like this quote from Henry Chesbrough; “Open innovation is a paradigm that assumes that firms can and should use external ideas as well as internal ideas, and internal and external paths to market, as the firms look to advance their technology”

This still leaves three other questions:

What is crowdsourcing? Wikipedia states that “crowdsourcing is the act of outsourcing tasks, traditionally performed by an employee or contractor, to a large group of people or community (a crowd), through an open call.” I view crowdsourcing as a tool that can be used to bring external input into your organizations.

What is user-driven innovation? I view this as a technique in which companies gain insights from users, which can then be used in the innovation process. I think that a key element in user-driven innovation is the observation of users rather than the use of questionnaires and focus groups. Erich von Hippel is an important influencer with his contributions on lead-user innovation. Leer más “What is Open Innovation? | Crowdsourcing? | User innovation? | Co-Creation?”

Is Corporate Venture Dead? Is Open Innovation the New Thing?

Once upon a time, we had many corporate venture units that invested in external projects as well as in internal projects from the corporate groups that they belonged to.

The number of units declined steadily during the last decade and it continues to do so in the aftermath of the financial crisis. One company that I have always admired is Danfoss Ventures, which is the corporate venture arm of Danfoss, a group with 26,000 employees working with refrigeration, air conditioning, compressors and more.

Unfortunately, Danfoss Ventures – my role model on corporate venture – is now dead. According to Executive Vice President at Danfoss, Nis Storgaard, this is about prioritizing resources where they make most impact.


Once upon a time, we had many corporate venture units that invested in external projects as well as in internal projects from the corporate groups that they belonged to.

The number of units declined steadily during the last decade and it continues to do so in the aftermath of the financial crisis. One company that I have always admired is Danfoss Ventures, which is the corporate venture arm of Danfoss, a group with 26,000 employees working with refrigeration, air conditioning, compressors and more.

Unfortunately, Danfoss Ventures – my role model on corporate venture – is now dead. According to Executive Vice President at Danfoss, Nis Storgaard, this is about prioritizing resources where they make most impact. Leer más “Is Corporate Venture Dead? Is Open Innovation the New Thing?”

Social Media Tools in Open Innovation Efforts

Companies have begun using social media tools in order to further build their networks and engage with their innovation stakeholders.

This creates what we can call touch points – situations in which a person or company interact with their current and/or future stakeholders.

Here are a few touch point examples:

• GE has an app for their Ecomagination challenge, which gives them an additional touch point that interacts nicely with their website for the challenge.

• Chris Thoen @cthoen is an active twitter on P&G’s open innovation efforts and others things related to innovation. This can help Thoen and P&G build an innovation leadership position as the innovation community appreciates efforts to distribute knowledge and insights.

However, Twitter is just one touch point in order to reach such a position. Other touch points could include a blog or a LinkedIn group focused on P&G’s corporate innovation capabilities.

• Whirlpool recently launched such a group on LinkedIn.


Companies have begun using social media tools in order to further build their networks and engage with their innovation stakeholders.

This creates what we can call touch points – situations in which a person or company interact with their current and/or future stakeholders.

Here are a few touch point examples:

• GE has an app for their Ecomagination challenge, which gives them an additional touch point that interacts nicely with their website for the challenge.

• Chris Thoen @cthoen is an active twitter on P&G’s open innovation efforts and others things related to innovation. This can help Thoen and P&G build an innovation leadership position as the innovation community appreciates efforts to distribute knowledge and insights.

However, Twitter is just one touch point in order to reach such a position. Other touch points could include a blog or a LinkedIn group focused on P&G’s corporate innovation capabilities.

• Whirlpool recently launched such a group on LinkedIn.

• Through their Intuit Collaboratory website, Intuit – among other things – announces events in which they interact physically which startups. At their latest event in August, we saw lots of tweets and although they did not deliver much learning, it was still nice to see how they have begun using Twitter.

• Psion experiments with Twitter Chats in which they share insights on their open innovation efforts. Leer más “Social Media Tools in Open Innovation Efforts”

Top 3 Innovation Trends and Issues

What is happening in the innovation community right now? In this post, I give a quick overview of the top trends and issues based on the interactions I have had over the last month or so.

1. Communication

At the recent Open Innovation Summit, communication in a more holistic perspective was a key topic.

Jeff Boehm of InventionMachine gave a great presentation titled Marketing Innovation in which he argued that innovation success requires internal communication. He’s right and I will share more from this presentation in a later blog post.

At a Think Tank session during the summit, we also identified communication as a key characteristic for open innovation leaders. Some keywords on this were internal & external communication, consistent behavior & messages, deliberate strategy, top-down modeling, confidence to share what you know.

You should check out this post by Andrea Meyer: Unilever, Cisco, Whirlpool: Communication in Open Innovation


What is happening in the innovation community right now? In this post, I give a quick overview of the top trends and issues based on the interactions I have had over the last month or so.

1. Communication

At the recent Open Innovation Summit, communication in a more holistic perspective was a key topic.

Jeff Boehm of InventionMachine gave a great presentation titled Marketing Innovation in which he argued that innovation success requires internal communication. He’s right and I will share more from this presentation in a later blog post.

At a Think Tank session during the summit, we also identified communication as a key characteristic for open innovation leaders. Some keywords on this were internal & external communication, consistent behavior & messages, deliberate strategy, top-down modeling, confidence to share what you know.

You should check out this post by Andrea Meyer: Unilever, Cisco, Whirlpool: Communication in Open Innovation Leer más “Top 3 Innovation Trends and Issues”