Written by Jeff Bullas | jeffbullas.com
Social media networks sometimes seem a bit schizophrenic.
Twitter started off as a private messaging technology that was not designed to be a social network.
Some social networks such as LinkedIn were purpose built from day one to provide a networking portal for business people.
Games have a significant presence on social networks and are a significant revenue driver. It is reported that social games on Facebook such as Farmville and Mafia Wars generate up to 30% of Facebook’s revenue.
The Rise of Location Based Social Apps
Foursquare is a location based social networking app and website for mobile devices. Users can check-in with their mobile phones. Each check-in awards the user points
The current numbers for location based apps are significant and at the end of 2011 Foursquare revealed the following
These numbers do indicate that it is obtaining some critical mass (mainly in the USA). This is vital for Foursquare as it requires significant numbers and scale to be meaningful for major brands.
I am starting to wonder if Google+ is a waste of time as a marketing platform for bloggers and brands.
Google+ launched with a bang last year and has now reached over 170 million registered users and 100 million active users.
The demographic is mainly male at 67%, the average age is 28 years old with a technical bent.
I do like the Google+ interface and I am sure it had a significant impact on maintaining competitive pressure on Facebook to keep its user interface fresh with its new “Timeline” design rollout and evolution.
But there is a problem.
Google+’s engagement levels are so low that actually rank behind MySpace and almost any other significant social network you want to mention.
Google+ Engagement is Poor
Research from RJ Metrics shows that that despite the large user base they are hardly spending any time on the site whether vthat is publishing, reading or engaging.
Here are some of the findings:
- The average post has less than one +1, less than one reply, and less than one re-share.
- 30% of users who make a public post never make a second one.
- After making five public posts, there is a 15% chance that a user will not post publicly again.
- Among users who make publicly-viewable posts, there is an average of 12 days between each post
Other research reveals that Google+ users spend on average only 3 minutes per month versus Facebook at over 400 minutes.
What about Traffic Referral…? Leer más “Google+ vs. Facebook – Infographic | Written by Jeff Bullas”
Humans are extremely visual.
We experience life visually and the role of photos, images and videos in our life is evidenced by the sheer quantity (250 million a day) of photos of friends, family and cute dogs that are uploaded to Facebook every day .
I remember returning from the annual summer holidays and my father would invite all our friends over to view the photos and videos that he had taken on the yearly trip.
The visual record of the trip was a vital part of the the sharing of the stories and experiences that had occurred in our family travels.
Photos are highly engaging and the rise of Pinterest to become the 60th most visited site in the US last month provides more data to verify the attractiveness of beautiful images on this visual pinboard social media network site.
So Who is Using Pinterest?
Well according to the numbers it appears that women are the largest participants at 87%.
- Females 25-34 – 27%
- Females 35-44 – 29%
- Females 45-54 – 24%
So I would suggest to the males who read this blog that if they want to to hang out with smart, intelligent and attractive women then they need to look no further than Pinterest!
Marketers Guide to Pinterest
How Engaging is Pinterest? Leer más “The Marketers Guide to Pinterest – Infographic | Written by Jeff Bullas”
A presentation on the topic of how to cook a chocolate tart is going to “bomb”at a cheese maker’s convention.
It will be the wrong audience for an interesting topic, but the cheesemakers didn’t pay $1,200 for a conference ticket to hear information about “Tarts”!
A paying participant at a car dealer expo will want to hear about horsepower and handbrakes and will either leave the hall or fall asleep if the speakers start talking about knitting and slipper making.
The art of successful communicating and engagement involves selecting the right audience and providing them with information and content that resonates with their needs and wants.
Not all Social Networks are Equal.
When it comes down to sheer popularity Facebook is the social network that wins.
Facebook is also about “Identity” whether that is a personal profile or a “business brand” persona.
Twitter is about “Events” which could be the next plane crashing into the Hudson river or letting your audience know that your latest blog post is published…that is an event!
Google plus is “Core” and is woven into the science of search as Google embeds it into every one of its web properties from Picasa to YouTube.
It cannot and should not be ignored by marketers as social signals are now being measured and monitored by Google machines and is being woven into the DNA of search. Optimizing your online assets (blog and website) for search engines is vital.
Different social networks will be need to be included in your social media marketing strategy depending on your goals, audience and tactics.
LinkedIn User Portrait
Don’t Ignore LinkedIn Leer más “How to Harness the Power of LinkedIn – INFOGRAPHIC | Written by Jeff Bullas”
As you might have noticed I am a firm believer in the power of social media, maybe even verging on evangelical. It’s existence has been brief in the universal timeframe, so there have been no instructions handed down from ‘on high’ on how to best interact and play with this shiny new toy.
Governments have banned Facebook and Twitter, and some sovereign powers and groups even want to censor the ‘Net”.
We certainly didn’t receive instruction from our parents on the ‘Do’s and Dont’s’ of Facebook and that we should not be Facebooking while driving or after a relationship breakup.. you might find that engaging the brain before opening that status update box and emotionally typing could be the worst thing you have done in a long time.
We are still just working out that texting while drunk is not a healthy activity and sending messages of ‘heartfelt honesty’ to your boss while inebriated during moments of ‘Beer Goggle’ clarity at 2am on a Saturday night is very likely to find you with a very clean desk on Monday morning.
There is no formal curriculum in high school on the moral issues of Facebook updates or what you should post on Twitter.
I have heard that the commandments on how often you should tweet are hidden in some secret vault in Siberia that only will be revealed when the time is right. In fact I and many others, I am sure, have been told that we tweet to much. By the way, I have not yet told anyone that they don’t tweet enough.
So what are some of the types of updates and situations where we should be refraining rather than participating.
1. Incidental Happenings
This has to be one of the 7 wonders of world that we as a species are prone to shout out and pronounce on Twitter or Facebook … ‘just clipped my nails’ or ‘found a grey hair where it shouldn’t be’.
We don’t walk into the office and shout out ‘I can’t believe it… I left a tissue in the washing last night’ unless you are looking for a demotion or some extended unexpected leave, maybe evolution is reversing and we are about to become extinct if we keep up this random behaviour. Charles Darwin would most probably roll over in his grave at Westminster Abbey if he heard about this latest update to the ‘Origin of the Species’
2. Inspirational Wisdom… Leer más “5 Types Of Facebook Updates To Avoid | Written by Jeff Bullas”
There are many bloggers and brands that just leap onto Twitter, setup an account and start tweeting. This random approach is fine if you are a person that is doing tweeting for fun and you want to share your rambling rantings to any Joe that wants to leap into your stream and share sweet nothings.
Don’t be blinded by the shiny new Twitter tool, it needs to be used wisely and if you put in place a planned strategy it will deliver results that will delight and amaze.
The principles of a coherent marketing strategy should not be discarded because social media mania has turned your brain to mush. Twitter in the right hands with the right plan and approach is a very sharp marketing tool.
Twitter is the Perfect Marketing Channel for Bloggers
Top bloggers have now realized that Twitter is a very effective and highly leveraged social media marketing platform to engage with a highly targeted audience and a channel that drives traffic and adds to and enhances their current marketing.
Twitter provides you with a potential audience of over 220 million but those that are interested in your topic of choice will be a subset of that big number. Finding that audience whether it be car lovers, or fashion tragics will be an important component of your strategy as well as achieving goals that are included in your plans.
So Where do you Start?
There are some Twitter basics that are vital when setting up your Twitter account
1. Create a Twitter account that has the same name as your blog domain
2. Include a link to your blog in your settings
3. Include your location
4. Upload a logo or photo that is consistent with your blog branding
5. Include a Twitter background that suits your brand image
6. Include a description in your Twitter settings that include “key words” that are congruent with your blog topic that Google will like.
So you have set up your account which has the essentials completed, it’s now time to create a Twitter marketing strategy.