Is Your Business Ready For Social Search? | business2community.com


 

Is Your Business Ready For Social Search? image google social search 300x1832012 saw a big shift in many search engines towards a more social search. With Google’s search engine integrating more social information from Google+ and other social networks, and Facebook’s plans to introduce new social search features, 2013 should lead to an even more social SEO strategy.

What is Social Search?

Social search uses the social network activity from the person performing the search to deliver more personalized and relevant search results.

Google implements social search by incorporating your Google+ community and its visited and liked pages. Google’s search also integrates statistics from social media networks to rank pages and results.

With Facebook’s massive user base and comparatively active community, its social search has the potential to be incredibly powerful. With all of the likes, shares, and comments on your social network, Facebook could deliver search results that are much more relevant to your likes and your community.

The Importance of Creating Content for Social Searches Leer más “Is Your Business Ready For Social Search? | business2community.com”

What the Google SEO Guide Doesn’t Tell You Read more at


 

www.business2community.com

The Google SEO guide, better known as the Google Webmaster Guidelines, doesn’t really tell you anything about actual Search Engine Optimization (SEO). Instead it spreads a false idealism by telling you to just write great content. Don’t get me wrong here, the guide is educational but not really about SEO.

Great content is important—and it’s the number one thing most sites don’t do—but it won’t help you get your site to the top of the rankings in a Internet where everyone else is using SEO. Remember the article I wrote called “Content is Not the Only King“, you should make the effort to read this as it makes some serious sense. I agree that content is important but that is not all you need to rule the internet world. (evil laugh in the background)

So what else did Google forgot to mention in the Google SEO guide?

Choose Your Keywords Wisely

The choices you make early in your website’s life will affect it for years to come, so choose your keywords wisely. The Google SEO guide hardly addresses keywords at all, but the basic facts are clear.

1. Short keywords do better than long keywords because they match more possible search queries.

2. Small sites must be careful about choosing keywords used by larger sites because out ranking a larger site is difficult. (But it’s not impossible.)

3. Do your keyword research using free or paid tools before choosing any keyword. Make sure the keyword receives the amount of traffic appropriate to your site and try to find any related keywords you can also use.

4. Consider the long tail—infrequently-searched keywords which you can rank for very easily for guaranteed regular traffic.

My free E book about how to build a WordPress website shares some insights into keyword research also. It is a must read! Go to this page to access the download. No signup required. (password wwb)

Get Incoming Links >>>  Leer más “What the Google SEO Guide Doesn’t Tell You Read more at”

The Ten Commandments Of Twitter | business2community.com


 

business2community.com

The proliferation of trolls and fanatics in our beloved chirping microblog has made it urgent to issue some shared guidelines we can all adhere to that can regulate private and public behavior on Twitter. This is my proposal, which I submit to your consideration.

1. Thou shalt not patronize others. If you hold any views as to how others should write their profile and/or manage their public image and their account, write a post or tell them privately but don’t patronize them by lecturing them publicly: it’s arrogant, condescending and shows rather poor taste.

2. Thou shalt not debate sectarians. Twitterland is sadly rife with sectarians of the Left and the Right, defenders of the only true faith and fundamentalists of all political, religious and even sporting persuasions with whom engaging in debate is a futile and at times counterproductive exercise. Don’t be tempted and if they become a nuisance, just block them.

3. Thou shalt respect freedom of speech. Everyone is entitled to disagreeing with others’ political and religious views, musical, cultural and TV preferences. That does not mean they are ignorant or incongruent, but simply that their views and preferences are not yours. Learn to live with and respect that.

4. Thou shalt not applaud sexist, racist, homophobic and other discriminatory statements. Even if they are done in jest, I hasten to add. The last thing we need is for Twitter to become fertile ground for bigots. Expose them and don’t laugh at their jokes.

5. Thou shalt not demand answers to your queries. Private tweeters are under no obligation to reply to your queries let alone solve your doubts and problems. Don’t be demanding when you don’t have a right to be so. Leer más “The Ten Commandments Of Twitter | business2community.com”

10 Tips for Tradeshow Season – Giveaways That are Sure to Generate Buzz for Your Brand

Spring is just around the corner, bringing warmer weather, blooming trees, bright flowers and – marketers, take note! – a flood of tradeshows. Yes, it’s time to unpack those banners, refresh booth designs and determine event marketing strategies. As planning gets underway and companies prepare to draw visitors to their booths, promotional giveaways form an important part of marketing strategies.

From durable bags and vibrant buttons to catchy pens and must-have notepads, promotional items – which highlight your company’s logo – play a key role in generating buzz for your brand that lasts long after an event has ended. Need proof? According to the Promotional Products Association International (PPAI), 89 percent of consumers who received a promotional giveaway in the last two years could recall that product’s advertiser. What’s more, 52 percent of recipients report doing business with a company after receiving its promotional item.


By  | business2community.com

Spring is just around the corner, bringing warmer weather, blooming trees, bright flowers and – marketers, take note! – a flood of tradeshows. Yes, it’s time to unpack those banners, refresh booth designs and determine event marketing strategies. As planning gets underway and companies prepare to draw visitors to their booths, promotional giveaways form an important part of marketing strategies.

From durable bags and vibrant buttons to catchy pens and must-have notepads, promotional items – which highlight your company’s logo – play a key role in generating buzz for your brand that lasts long after an event has ended. Need proof? According to the Promotional Products Association International (PPAI), 89 percent of consumers who received a promotional giveaway in the last two years could recall that product’s advertiser. What’s more, 52 percent of recipients report doing business with a company after receiving its promotional item.

What’s the secret for selecting memorable giveaways that will provide maximum impact and brand recognition? Here are 10 tips for making your promotional items stand out in the sea of booths at your next tradeshow >>>> Leer más “10 Tips for Tradeshow Season – Giveaways That are Sure to Generate Buzz for Your Brand”

The Return of Word of Mouth

In the age of social media, consumers are the true brand owners; what they have to say about a brand will ultimately shape its reputation both on and offline. A positive review on Amazon or Yelp can be much more influential in determining a brand’s success than any PR or ad campaign. By leveraging their online communities, companies can use this grassroots marketing movement to their advantage.

One company that’s getting this right is Steam Whistle Brewery. I recently had the opportunity to speak with their community manager, Marina Arnaout, about the company’s consumer-centric approach to social media.

Much like their do-one-thing-really-well approach to beer making, using social channels to connect with consumers is a natural extension of the Steam Whistle brand. “For us, social media is about engaging in transparent, two-way conversations with Steam Whistle drinkers. It’s never been about finding a way to put a numerical value on a consumer,” said Marina. “At the core, social media is really about customer service. It’s real-time, it’s constantly on, and it’s definitely the future of our industry,” she added.

This fan-centric approach – focusing on fan engagement levels instead of ROI $ – has helped Steam Whistle cultivate a passionate community of brand ambassadors both on and offline. Want proof? Check out Trip Advisor, where fans of the brewery have ranked it as one of the top ten tourist attractions in Ontario.


By  | business2community.com
What if we were to stop thinking about social media in terms of likes, followers, pins, re-blogs and ROI $ and instead thought of it as a storytelling tool or a customer service platform?

Thinking of social platforms as a meeting place for like-minded individuals (‘fans’) to discuss their common interests (‘the brand’) enables companies to not only enhance their commitment to each individual customer, but also to inadvertently facilitate the storytelling process.

Giving people a place to share their stories not only generates rich brand-inspired conversations, but plays off one of the greatest marketing techniques of all time: word of mouth. Leer más “The Return of Word of Mouth”