10 Tips on Writing from David Ogilvy | de los tipos que rompieron el molde…


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“Never write more than two pages on any subject.”

How is your new year’s resolution to read more and write better holding up? After tracing the fascinating story of the most influential writing style guide of all time and absorbing advice on writing from some of modern history’s most legendary writers, here comes some priceless and pricelessly uncompromising wisdom from a very different kind of cultural legend: iconic businessman and original “Mad Man” David Ogilvy. On September 7th, 1982, Ogilvy sent the following internal memo to all agency employees, titled “How to Write”:

The better you write, the higher you go in Ogilvy & Mather. People who think well, write well.

Woolly minded people write woolly memos, woolly letters and woolly speeches.

Good writing is not a natural gift. You have to learn to write well. Here are 10 hints:

1. Read the Roman-Raphaelson book on writing. Read it three times.

2. Write the way you talk. Naturally.

3. Use short words, short sentences and short paragraphs.

4. Never use jargon words like reconceptualize,demassificationattitudinallyjudgmentally. They are hallmarks of a pretentious ass.

5. Never write more than two pages on any subject.

6. Check your quotations.

7. Never send a letter or a memo on the day you write it. Read it aloud the next morning — and then edit it.

8. If it is something important, get a colleague to improve it.

9. Before you send your letter or your memo, make sure it is crystal clear what you want the recipient to do.

10. If you want ACTION, don’t write. Go and tell the guy what you want.

David Continuar leyendo «10 Tips on Writing from David Ogilvy | de los tipos que rompieron el molde…»

100 Ideas That Changed Graphic Design


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From visual puns to the grid, or what Edward Tufte has to do with the invention of the fine print.

Design history books abound, but they tend to be organized by chronology and focused on concrete -isms. From publisher Laurence King, who brought us the epic Saul Bass monograph, and the prolific design writer Steven Hellerwith design critic Veronique Vienne comes 100 Ideas that Changed Graphic Design — a thoughtfully curated inventory of abstract concepts that defined and shaped the art and craft of graphic design, each illustrated with exemplary images and historical context.

From concepts like manifestos (#25),pictograms (#45), propaganda (#22), found typography (#38), and the Dieter-Rams-coined philosophy that “less is more” (#73) to favorite creators like Alex SteinweissNoma BarSaul BassPaula Scher, and Stefan Sagmeister, the sum of these carefully constructed parts amounts to an astute lens not only on what design is and does, but also on what it should be and do.

 

Idea # 16: METAPHORIC LETTERING

Trying to Look Good Limits My Life (2004), part of Stefan Sagmeister’s typographic project ’20 Things I Have Learned in My Life So Far.’ Words are formed from natural and industrial materials and composed in situ. Continuar leyendo «100 Ideas That Changed Graphic Design»

When Einstein Met Tagore


By:  | brainpickings.org

Collision and convergence in Truth and Beauty at the intersection of science and spirituality.
On July 14, 1930, Albert Einstein welcomed into his home on the outskirts of Berlin the Indian philosopher Rabindranath Tagore. The two proceeded to have one the most stimulating, intellectually riveting conversations in history, exploring the age-old friction between science and religionScience and the Indian Tradition: When Einstein Met Tagore recounts the historic encounter, amidst a broader discussion of the intellectual renaissance that swept India in the early twentieth century, germinating a curious osmosis of Indian traditions and secular Western scientific doctrine.

The following excerpt from one of Einstein and Tagore’s conversations dances between previously examined definitions of sciencebeautyconsciousness, andphilosophy in a masterful meditation on the most fundamental questions of human existence.

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