SUMMARY: The current middleman services that link connected devices and different web platforms are just the first step in building out a context-aware internet of things.
by Seema Jethani, Enstratius
The next generation of integration platforms will be prescriptive where they will be able to observe our behavior across various facets of life and automatically build or recommend integrations for us.
The popularity of APIs today has given rise to vendors such as IFTTT and Zapier that help us tie various services together very easily, without requiring us to program to the APIs ourselves. Gartner likes to call such vendors iPaaS or Integration Platform as a Service providers.
The beauty of Google NOW is that it passively delivers information to us that it predicts we will want, based on our search habits… Leer más “The future of integration platforms is prescriptive rather than descriptive – @gigaom”
Los más jóvenes de la lista han conseguido sus fortunas gracias a la creación de empresas relacionadas con las TIC.
Sean Parker, codundador de Napster y ex CEO de Facebook tiene 33 años y 2.000 millones de dólares.
Jack Dorsey ideó Twitter hace más de 7 años y Square en 2009. Desde entonces y a sus 36 años ha visto engordar su cartera hasta los 1.300 millones de dólares. La misma fortuna amasa Nick Woodman (38 años), fundador de GoPro, la compañía de cámaras fotográficas del momento, la que registra un mayor crecimiento
Con 44 años y 1.750 millones de dólares de fortuna, Eric Lefkofsky es el cofundador de Groupon. Es un habitual en la exclusiva lista de Forbes desde 2011.
Sergey Brin y Larry Page suelen ser dos incondicionales en las listas de Los más ricos. A sus 40 años, los creadores de Google acumulan una fortuna combinada de 50.000 millones de dólares. Es la tercera de los EEUU, tras Bill Gates y el magnate Warren Buffett.
El cofundador de PayPal, SpaceX y Tesla Motors (fabricante de vehículos eléctricos), Elon Musk, tiene 6.700 millones de dólares y 42 años.
Yerry Yang, cofundador y ex CEO de Yahoo! completa la lista de ejecutivos TI menores de 45 años. Yang tiene una fortuna de 1.700 millones de dólares y 44 años.
La única mujer de la lista es Milane Frantz, de 44 años y una fortuna de 5.500 millones de dólares. Es una de las herederas de la Fortuna del magnate de la industria energética Dan Duncan.
Óscar García-Pañella impartirá el Máster sobre Gramificación y Narrativa Transmedia. Nos cuenta las claves de una técnica de futuro.
Publicado por José Ramón Narejos
El crowdfunding y el crowdlending se diferencian en el resultado de la inversión
“Lo que permite el crowdlending es preparar a la sociedad de un poder de decisión de lo que financia con sus ahorros” indica Carles Escolano, cofundador de Arboribus, empresa que protagonizó la primera operación de crowdlending en España con la financiación de 35.000 euros a la empresa Estudis Electromecanics SL.
Escolano destaca que este modelo supone “una alternativa para canalizar el ahorro a la actividad productiva local, que es la que genera puestos de trabajo y la que necesitamos”.
En este modelo son los inversores quienes especifican la cantidad de dinero a invertir y el tipo de interés. La empresa paga al final del periodo de financiación un tipo de interés resultado del promedio, mientras que cada inversor recibe el interés solicitado.
“Es un modelo de subasta, cuando se llega al 100% del objetivo, si hay nuevas ofertas, se pueden apartar los intereses más caros” señala Escolano. Los inversores, a su vez, pueden diversificar su inversión en varias empresas a la vez.
Thanks so much to Paul Maplesden
|Facebook or Google Plus?|
Facebook, once the darling of the social media world, is starting to lose its sheen. With the new restrictions on what people can see, privacy issues, increasing advertising, promoted posts and less relevant content in news feeds, many people are starting to look for alternatives.
Hang on, isn’t Google Plus a ghost town?
In late 2012, Google Plus launched Communities, interactive forums where people with common interests could gather and discuss the things important to them; some of these communities have around 50,000 members!
OK, so what is the main difference between Facebook and Google Plus?
Google Plus is simply setup to let you define exactly what you want to see and from whom, whilst also highlighting some of the best people, content and thinking so you can expand your interests and horizons.
How does that work? How can I control what I (and others) see in Google Plus?
When you follow people in Google Plus (just like friending them on Facebook), you can add that person to one or more Google Plus ‘Circles’. You can make these circles about anything you like: you might have one for family members, one for business colleagues, another one for people that post awesome photographs and another for popular science.
Leer más “The Main Differences Between Facebook & Google+ | vía @PlusDaily”
Las 10 apps más utilizadas en el mundo
Right away, “Own The Moment” became the project’s mantra. The team believed that the person who controlled the jukebox music for an entire bar or restaurant was made a star for those minutes that his or her song played — he or she owned that moment. As Creative Director Sean Rhodes put it, “That concept of giving something of yourself and contributing to that night and then that device experience, the Virtuo, enabling that – it helped inspire us and govern the interactions we were trying to set forth.”
To learn more about the project, check out this new case study video below.
Full story http://designmind.frogdesign.com
Más y más usuarios
For teens, it’s cool to be connected—and connected a lot.
by Dina Gerdeman Contributing Writer CMO.com
A study released in March by Wikia and Ipsos MediaCT found that 100 percent of teenagers say they are online for at least an hour per day and nearly half—46 percent—said they are connected to the Web a whopping 10 or more hours per day.
Marketers may want to keep their fingers on the pulse of where teens are choosing to spend those 10 hours a day online because the technology wave young people are riding today could soon become the stuff of everyday life for the rest of us. Plus, the teenage market itself is huge; in the U.S. alone, consumers ages 12 to 17 spent more than $200 billion on products in 2011, according to the consulting firm Packaged Facts.
“It’s important for marketers to understand what’s happening with this group because these are the future consumers,” said Joe Kessler, president of the Intelligence Group, in an interview with CMO.com. “The trends that emerge from what the youngest consumers are doing tend to spread to the broader population. We’ve got 10-year-olds and 15-year-olds who are the CTOs of their families. They are the influencers helping to educate their parents and grandparents about the use of social media, mobile devices, and other technology.”
So how are teens accessing the Internet and where are they hanging out online for those 10-plus hours a day?
- The trends that emerge from what the youngest consumers are doing tend to spread to the broader population.
- For teens, bolting to a new place is a very easy thing to do.
- Marketers should consider the bigger picture of how teens spend time online since those habits could reveal future trends.
Mobile marketing has reached the point of explosion, and it is now perfectly clear to most marketers and businesses that taking part in it and using its techniques is no longer an option. It’s a necessity.
To start, business owners must recognize that failing to begin a mobile strategy right now could be suicide.
The first step to getting started is to actually begin. It’s not enough to just know that you need to mobile optimize and start reaching out to smartphone and tablet users. You need to act. Just deciding isn’t going to make it happen. Begin to find out what types of approaches are available so that you can consider their implementation.
Business owners should find an experienced, professional mobile marketer to help to build this strategy.
Strategy must be discussed from the ground, up, and it should address the following components:
• Mobile web – optimization of the original website or the development of a new site designed specifically for the smaller screen.
• SMS (short message service) – also known as text messaging, which can send discounts, contests, and other promotions to consumers, regardless of whether they have smartphones or feature phones.
• Mobile ads – these are typically a hard sell, but in specific circumstances can be highly beneficial.
• QR codes – two dimensional barcodes help to bring the real world and mobile world together and are exceptionally inexpensive to create, implement, and use.
• Check-in apps – last year saw a skyrocketing use of these applications among users of smartphones.
Linkedin – Blog by Katie Carroll
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Staring at a blank piece of paper? Logo Design London has some suggestions about where to find inspiration for your next logo design.
Beyond the obvious
Below are some suggestions of places where you might look for inspiration – but remember this can never be an exhaustive list because inspiration can come from anything, anywhere…
Marketers can’t remember this often enough: Mobile is not one screen or two screens. Or three screens (smartphone, tablet, and e-reader). Or four (ultrabook). Or five (phablet). Or six (fill in the blank with whatever connected device consumers will be flocking to next.)
Google Glass? The Apple iWatch? Mobile is a behavior. The only common thread uniting the vast and diverse mobile arena is that consumers are taking a connected device with them on the go.
By: Anna Bager
Some of the most forward-thinking creatives and mobile leaders have begun to answer these questions, creating campaigns and products that demonstrate “liquid creativity,” mobile creative that flows like a liquid across devices and fits flexibly into the distinct opportunities each has available. IAB is featuring these people and their accomplishments at our June 18 session at the Cannes Lions International Festival of Creativity entitled “Liquid Creativity: Secrets of the Mobile Superstars.”
Responsive design often comes up as an answer to liquid creativity. This is the idea that a web server can recognize the device in which it is supposed to render content, and make adjustments for qualities like screen size. But do we trust computers to make decisions about ad content? Do marketers still want to approve each permutation of an ad? Responsive design can disrupt long-held norms of digital advertising.
Flexibility is an pportunity. Marketers need to approach mobile not by device, but by their individual objectives. Select the ideal combination of right time, right environment and right consumer, and then incorporate whichever device or devices best serve the intention.
ABOUT THE AUTHOR
Anna Bager is Vice President and General Manager, Mobile Marketing Center of Excellence, IAB (Interactive Advertising Bureau).