Categoría: #blogs que sigo

Websites Track You In Real-Time With Mozilla’s Lightbeam For Firefox – @addtips


The add-on can be downloaded and installed via the link provided at the end of this post. After installation, you will find the Lightbeam logo at the bottom-right of your web browser. Click it and you will see a new tab with three visualization options labelled Graph, Clock and List on the left. By producing real-time visualization charts of third-parties that may be collecting and sharing your data, these features may help you avoid visiting those sites.

http://www.addictivetips.com

Lightbeam for Firefox Graph

The interface of Lightbeam looks simple and user-friendly. The Graph option creates a zoomable, interactive visualization of your Web activities, and assigns triangle and circle icons for every third-party site that’s actively extracting data from the page you visited. You can recognize each site in the triangle via its favicon. These triangles and circles are connected with a drawn line, which means a cookie is involved in the data transfer. The more connections a site shares, the bigger its shape gets.

Install Lightbeam for Firefox

Lightbeam for Firefox

The second main feature of Lightbeam is its Clock view mode. This section monitors and displays your online activity data over the previous 24 hours and plots the results accordingly. Leer más “Websites Track You In Real-Time With Mozilla’s Lightbeam For Firefox – @addtips”

The future of integration platforms is prescriptive rather than descriptive – @gigaom


SUMMARY: The current middleman services that link connected devices and different web platforms are just the first step in building out a context-aware internet of things.

by Seema Jethani, Enstratius

The next generation of integration platforms will be prescriptive where they will be able to observe our behavior across various facets of life and automatically build or recommend integrations for us.

Image representing Zapier as depicted in Crunc...
Image by None via CrunchBase

The popularity of APIs today has given rise to vendors such as IFTTT and Zapier that help us tie various services together very easily, without requiring us to program to the APIs ourselves. Gartner likes to call such vendors iPaaS or Integration Platform as a Service providers.

The beauty of Google NOW is that it passively delivers information to us that it predicts we will want, based on our search habits… Leer más “The future of integration platforms is prescriptive rather than descriptive – @gigaom”

Nueve grandes complementos para Skype – vía @muypymes


por Rodolfo de Juana

Image representing Skype as depicted in CrunchBase
Image via CrunchBase

Skype es una de las herramientas de referencia en el mundo de la videoconferencia, tanto a nivel usuario como en el ámbito profesional. A raíz de esta popularidad, terceras empresas han desarrollado un nutrido grupo de aplicaciones y complementos que prometen mejorar nuestra experiencia. Nosotros hemos rescatado nueve que no tardarás en utilizar. Leer más “Nueve grandes complementos para Skype – vía @muypymes”

Multimillonarios más jóvenes del mundo – @siliconnews


Los más jóvenes de la lista han conseguido sus fortunas gracias a la creación de empresas relacionadas con las TIC.

 

Sean Parker, codundador de Napster y ex CEO de Facebook tiene 33 años y 2.000 millones de dólares.

Jack Dorsey ideó Twitter hace más de 7 años y Square en 2009. Desde entonces y a sus 36 años ha visto engordar su cartera hasta los 1.300 millones de dólares. La misma fortuna amasa Nick Woodman (38 años), fundador de GoPro, la compañía de cámaras fotográficas del momento, la que registra un mayor crecimiento

Con 44 años y 1.750 millones de dólares de fortuna, Eric Lefkofsky es el cofundador de Groupon. Es un habitual en la exclusiva lista de Forbes desde 2011.

Sergey Brin y Larry Page suelen ser dos incondicionales en las listas de Los más ricos. A sus 40 años, los creadores de Google acumulan una fortuna combinada de 50.000 millones de dólares. Es la tercera de los EEUU, tras Bill Gates y el magnate Warren Buffett.

El cofundador de PayPal, SpaceX y Tesla Motors (fabricante de vehículos eléctricos), Elon Musk, tiene 6.700 millones de dólares y 42 años.

Yerry Yang, cofundador y ex CEO de Yahoo! completa la lista de ejecutivos TI menores de 45 años. Yang tiene una fortuna de 1.700 millones de dólares y 44 años.

La única mujer de la lista es Milane Frantz, de 44 años y una fortuna de 5.500 millones de dólares. Es una de las herederas de la Fortuna del magnate de la industria energética Dan Duncan.

 

+ http://www.siliconnews.es/2013/09/17/multimillonarios-jovenes/

“Las empresas pueden y deben adoptar técnicas de gamificación” – @siliconnews


Óscar García-Pañella impartirá el Máster sobre Gramificación y Narrativa Transmedia. Nos cuenta las claves de una técnica de futuro.

La gamificación, nos explica, no consiste sólo en una invitación a jugar, ni se limita a conseguir premios o cupones descuento. “El usuario actúa por enamoramiento”. Hay que ofrecerle placeres que denomina “intrínsecos”, esto es, aquellos que tienen que ver con “la sensación de comunidad, la autonomía, los retos y propósitos”.

Son los elementos motivadores, los verbos y las acciones, que son duraderas a nivel motivacional y que gustan a las personas. “A todos nos gustan los besos más que los billetes”, compara.

Define a los desarrolladores como “artesanos” que conjugan algoritmos y métricas con creatividad y entropía.También tienen modelos a seguir. Comenta que la lista de los 8 placeres de Mark Le Blanc es un must. “En Twitter los usan todos”, señala.

+ http://www.siliconnews.es/2013/09/19/empresas-serias-tecnicas-gamificacion/

¿Qué es el crowdlending? – vía Manuel Moreno @TreceBits


Publicado por 

El crowdfunding y el crowdlending se diferencian en el resultado de la inversión

“Lo que permite el crowdlending es preparar a la sociedad de un poder de decisión de lo que financia con sus ahorros” indica Carles Escolano, cofundador de Arboribus, empresa que protagonizó la primera operación de crowdlending en España con la financiación de 35.000 euros a la empresa Estudis Electromecanics SL.

Escolano destaca que este modelo supone “una alternativa para canalizar el ahorro a la actividad productiva local, que es la que genera puestos de trabajo y la que necesitamos”.

En este modelo son los inversores quienes especifican la cantidad de dinero a invertir y el tipo de interés. La empresa paga al final del periodo de financiación un tipo de interés resultado del promedio, mientras que cada inversor recibe el interés solicitado.

“Es un modelo de subasta, cuando se llega al 100% del objetivo, si hay nuevas ofertas, se pueden apartar los intereses más caros” señala Escolano. Los inversores, a su vez, pueden diversificar su inversión en varias empresas a la vez.

trecebits.com

 

The Main Differences Between Facebook & Google+ | vía @PlusDaily


Thanks so much to Paul Maplesden
Google Plus Daily

Facebook or Google Plus?  

Facebook, once the darling of the social media world, is starting to lose its sheen. With the new restrictions on what people can see, privacy issues, increasing advertising, promoted posts and less relevant content in news feeds, many people are starting to look for alternatives.

 
Fortunately, there’s an interactive, well supported, rapidly growing, easy to use social network that’s ready for you right now, Google Plus. In this article, we’ll explore some of the similarities, and differences between the two networks, answer some of your questions and let you know how to make the switch.

Hang on, isn’t Google Plus a ghost town?

Google Plus has certainly had this criticism levelled at it many times in the past, and once, that might have been true. When the network first launched, it was quite tricky to find other members and interact with them. Now, that’s all changed.

In late 2012, Google Plus launched Communities, interactive forums where people with common interests could gather and discuss the things important to them; some of these communities have around 50,000 members! 
 
They also improved their ‘Find People’ functionality, making it easy to find former colleagues and classmates, review your existing contact lists and providing suggestions for interesting people to follow.
 
This, together with Google’s continued promotion and support of the network means that it’s now the second biggest social media network in the world with 340 million users active there every month.

OK, so what is the main difference between Facebook and Google Plus?

If there’s one main difference, I’d say it’s this:
  • Facebook focuses on connecting you with your existing friends and your relationships with them
  • Google Plus helps you build new connections, find interesting people and discover content that can surprise and delight you
That’s not to say that Facebook can’t help you discover new things, or that Google Plus can’t help you stay in touch with your current friends, far from it. 

Google Plus is simply setup to let you define exactly what you want to see and from whom, whilst also highlighting some of the best people, content and thinking so you can expand your interests and horizons.

How does that work? How can I control what I (and others) see in Google Plus?

When you follow people in Google Plus (just like friending them on Facebook), you can add that person to one or more Google Plus ‘Circles’. You can make these circles about anything you like: you might have one for family members, one for business colleagues, another one for people that post awesome photographs and another for popular science.

Circles have two major advantages:
Leer más “The Main Differences Between Facebook & Google+ | vía @PlusDaily”

News destacadas: vía vuelodigital.com – @vuelodigital


Las 10 apps más utilizadas en el mundo

Dentro de las 10 aplicaciones más utilizadas en el mundo por los usuarios de smartphones son las redes sociales y mensajería, de acuerdo con GlobalWebIndex.
Estas aplicaciones permiten a los negocios estar en contacto con sus clientes e implantar estrategias de marketing digital innovadoras. El estudio hecho público a través del sitio Statista revela que el 54 por ciento de los usuarios de smartphone utiliza Google Maps, que es la aplicación móvil más popular.

Después sigue Facebook, que es utilizado por el 44 por ciento de las personas con un smartphone.

Enseguida destacan YouTube y Google+, con 35% y 30%, respectivamente.

En quinto puesto se ubica la aplicación para chat WeChat, con 27 por ciento.

Las siguientes cinco aplicaciones móviles más utilizadas en el mundo son:Twitter (22%), Skype (22%), Facebook Messenger (22%), WhatsApp (17%) e Instagram (11%).

A continuación te presentamos la gráfica que reproducen Statista y Mashable de las 10 aplicaciones móviles que más se utilizan en el mundo:

Por: Daniel Vivanco

Las 5 marcas con mayor crecimiento en Google+

Con 500 millones de usuarios a nivel mundial, Google+ es la quinta red social, cuyos países con mayor penetración son Estados Unidos e India, de acuerdo conTreceBits. Las marcas que optan porGoogle+ es porque ofrece una exposición adicional a las búsquedas en Google, ayudándoles a posicionarse en el mercado.

De acuerdo con Socialbakers, las marcas que mayor crecimiento tuvieron durante la última semana en esta red social fueron Cinemex, Volkswagen de México, Centro de Capacitación Cinematográfica, A.C., Chevrolet México  y Nokia México.

Own The Moment – vía @frogdesign


Right away, “Own The Moment” became the project’s mantra. The team believed that the person who controlled the jukebox music for an entire bar or restaurant was made a star for those minutes that his or her song played — he or she owned that moment. As Creative Director Sean Rhodes put it, “That concept of giving something of yourself and contributing to that night and then that device experience, the Virtuo, enabling that – it helped inspire us and govern the interactions we were trying to set forth.”

To learn more about the project, check out this new case study video below.

 

 

Full story http://designmind.frogdesign.com

238 millones de usuarios


Vía dosbit.com

Más y más usuarios

Su base de usuarios también ha encontrado un movimiento interesante durante el segundo trimestre de este año. Según el CEO de LinkedIn, Jeff Weiner, la red ya posee 238 millones de usuarios inscritos, y de esa cifra, unos 160 millones son activos al mes, es decir, que se los ha visto realizando movimientos en los últimos 30 días.

Weiner, con respecto a sus objetivos, declaró:

“Continuaremos invirtiendo en la plataforma para lograr los objetivos que nos
hemos marcado a largo plazo”

LinkedIn sigue creciendo y supera los 238 millones de usuarios

Teens And Tech: Why Marketers Should Follow Their Lead – thnxz to @cmo_com


For teens, it’s cool to be connected—and connected a lot.
Vía CMO

by Dina Gerdeman Contributing Writer CMO.com
(Abstract)

A study released in March by Wikia and Ipsos MediaCT found that 100 percent of teenagers say they are online for at least an hour per day and nearly half—46 percent—said they are connected to the Web a whopping 10 or more hours per day.

Marketers may want to keep their fingers on the pulse of where teens are choosing to spend those 10 hours a day online because the technology wave young people are riding today could soon become the stuff of everyday life for the rest of us. Plus, the teenage market itself is huge; in the U.S. alone, consumers ages 12 to 17 spent more than $200 billion on products in 2011, according to the consulting firm Packaged Facts.

Full story > here <

“It’s important for marketers to understand what’s happening with this group because these are the future consumers,” said Joe Kessler, president of the Intelligence Group, in an interview with CMO.com. “The trends that emerge from what the youngest consumers are doing tend to spread to the broader population. We’ve got 10-year-olds and 15-year-olds who are the CTOs of their families. They are the influencers helping to educate their parents and grandparents about the use of social media, mobile devices, and other technology.”

So how are teens accessing the Internet and where are they hanging out online for those 10-plus hours a day?

ARTICLE HIGHLIGHTS:

  • The trends that emerge from what the youngest consumers are doing tend to spread to the broader population.
  • For teens, bolting to a new place is a very easy thing to do.
  • Marketers should consider the bigger picture of how teens spend time online since those habits could reveal future trends.

Full story > here <

How to get started in mobile marketing – thnxz to @qrcodepress


Mobile marketing has reached the point of explosion, and it is now perfectly clear to most marketers and businesses that taking part in it and using its techniques is no longer an option. It’s a necessity.

(Abstract)

To start, business owners must recognize that failing to begin a mobile strategy right now could be suicide.

The first step to getting started is to actually begin. It’s not enough to just know that you need to mobile optimize and start reaching out to smartphone and tablet users. You need to act. Just deciding isn’t going to make it happen. Begin to find out what types of approaches are available so that you can consider their implementation.

Full story >here<  🙂

Business owners should find an experienced, professional mobile marketer to help to build this strategy. 

Strategy must be discussed from the ground, up, and it should address the following components:

• Mobile web – optimization of the original website or the development of a new site designed specifically for the smaller screen.
• SMS (short message service) – also known as text messaging, which can send discounts, contests, and other promotions to consumers, regardless of whether they have smartphones or feature phones.
• Mobile ads – these are typically a hard sell, but in specific circumstances can be highly beneficial.
• QR codes – two dimensional barcodes help to bring the real world and mobile world together and are exceptionally inexpensive to create, implement, and use.
• Check-in apps – last year saw a skyrocketing use of these applications among users of smartphones.

Full story >here<  🙂

3 Tips to Get the Most from Pulse – vía @LinkedIn


Linkedin – Blog by Katie Carroll

Pulse iPhone

Add (And Discover!) Your Favorite Sources

Not only do we scour the web to find new and interesting sources to add to our catalog each week, we make it quick and easy for users to find sources outside of our collection as well. Tap Add Content at the bottom of your list of sections on the left and then start searching!

  • Tap the magnifying glass Search icon in the top left corner, then type a topic or specific source title. In addition to our content catalog, we’ll also pull in search results from Google, Blekko, Flickr, Facebook, and more.
  • You can add any site you like to your Pulse by pasting its RSS feed URL in our search bar. Tap the magnifying glass Search icon in the top left corner, then paste the URL.
  • Your new favorite source may be right around the corner. Our What’s New section features new and noteworthy publications for you to add each week. Check back for a new lineup of great sites!

    Full story -> here 🙂 

Mobile Marketing Isn’t About Devices, It’s About Behavior – thnxz to @annabager


Vía adage.com

Marketers can’t remember this often enough: Mobile is not one screen or two screens. Or three screens (smartphone, tablet, and e-reader). Or four (ultrabook). Or five (phablet). Or six (fill in the blank with whatever connected device consumers will be flocking to next.)

Google Glass? The Apple iWatch? Mobile is a behavior. The only common thread uniting the vast and diverse mobile arena is that consumers are taking a connected device with them on the go. 

By: Anna Bager

(Abstract…)

Some of the most forward-thinking creatives and mobile leaders have begun to answer these questions, creating campaigns and products that demonstrate “liquid creativity,” mobile creative that flows like a liquid across devices and fits flexibly into the distinct opportunities each has available. IAB is featuring these people and their accomplishments  at our June 18 session at the Cannes Lions International Festival of Creativity entitled “Liquid Creativity: Secrets of the Mobile Superstars.”

(…) Full article? + INFO

Responsive design often comes up as an answer to liquid creativity. This is the idea that a web server can recognize the device in which it is supposed to render content, and make adjustments for qualities like screen size. But do we trust computers to make decisions about ad content? Do marketers still want to approve each permutation of an ad? Responsive design can disrupt long-held norms of digital advertising.

(…)

Flexibility is an pportunity. Marketers need to approach mobile not by device, but by their individual objectives. Select the ideal combination of right time, right environment and right consumer, and then incorporate whichever device or devices best serve the intention.

(…) Full article? + INFO

 

ABOUT THE AUTHOR

Anna Bager is Vice President and General Manager, Mobile Marketing Center of Excellence, IAB (Interactive Advertising Bureau).