2012 Digital Music Sales on Pace to Break Record



So far this year, digital album sales in the U.S. are up 15 percent from the same period last year. And Americans have already purchased one billion digital tracks, a pace that is set to break 2011’s record of 1.3 billion sold, according to Nielsen.  A look back at music sales over the past few years found that the explosion of devices on the market– such as smartphones and tablets– and their increasing role in consumers’ everyday lives has played a major factor in the growth of digital music.

Digital Music Timeline v1 (1) Continuar leyendo «2012 Digital Music Sales on Pace to Break Record»

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Decoding Global Investment Attitudes


http://blog.nielsen.com

Nielsen today released the results of an online survey to better understand the consumer mindset on investment strategies. The study, Decoding Global Investment Attitudes, gathers information from online consumers  in 56 countries around the world who have indicated they currently use investment products such as stocks, mutual funds, bonds, certificates of deposit, derivative tools and foreign currency for investment purposes. Key findings from the study include:

global-investment-attitudes

Continuar leyendo «Decoding Global Investment Attitudes»

Cross-Platform Report: How We Watch From Screen to Screen


http://blog.nielsen.com

The average American watches nearly five hours of video each day, 98 percent of which they watch on a traditional TV set, according to the Nielsen Cross-Platform Report, released today. Although this ratio is less than it was just a few years ago, and continues to change, the fact remains that Americans are not turning off. They are shifting to new technologies and devices that make it easier for them to watch the video they want, whenever and wherever they want.

TV is Still the Center of Viewing… Continuar leyendo «Cross-Platform Report: How We Watch From Screen to Screen»

Meet Today’s Ethiopian Consumer


http://blog.nielsen.com

Ethiopia follows Nigeria as the second most populous nation in Africa, with 83 million people and two major ethnic groups that account for close to 60 percent of the population. In recent years, Ethiopia has emerged as one of the fastest growing economies in Africa with 10 percent GDP growth in 2010. Although the majority of the population is rural (82%), the urban population is growing twice as fast as the rural and over half of Ethiopia’s population is under 20 years old.

ethiopia-spotlight

Through analysis into the retail infrastructure and comprehensive, on-the-ground survey research across urban and peri-urban Sub-Saharan Africa, Nielsen is taking an in-depth look at the behaviors and attitudes of the African consumer.

Meet Abede of Addis Abada, Ethiopia
The streets of Addis Ababa, are the center of commerce and social interaction and where much of life takes place. Abede works as a banker, which is currently a small industry in Ethiopia. Only about 50 percent of the population currently holds a bank account, but Abede is hopeful that with expanding globalization, it will spread.

Ethiopians like Abede—young, university educated, and relatively wealthy—account for about one-third of the population. He is part of the 10 percent of households that control 25 percent of all income. While half of Ethiopian citizens live on less than 2,750 ETB (approx. $160 USD), there is a color television in almost every home, but only one-third own a refrigerator. Half of the population is employed in unskilled or semi-skilled work, and literacy levels are only around 36 percent.

Three major consumer segments account for close to 60 percent of Ethiopian survey respondents: Trendy Aspirants, Evolving Juniors and Balanced Seniors.

  • People like Abede are Trendy Aspirants. Affluent and willing to pay more for quality, they represent 17 percent of those surveyed and offer a very good opportunity for launching or growing brands.
  • Evolving Juniors (25%) are predominantly students in peri–urban areas. This group likes spending time with friends. Affordability and availability is the best way to reach them.
  • Balanced Seniors (16%) are traditional, family–oriented and religious. They value affordability and are open to recommendation. Continuar leyendo «Meet Today’s Ethiopian Consumer»

2011 Closed with 7.3 Percent Increase in Global Advertising Spend

According to Nielsen’s quarterly Global AdView Pulse report, global advertising in 2011 totaled USD 498 billion (mainly based on published rate cards and four traditional media types), and Q4 2011 closed with 131 billion, up 6.2 percent over the same period in 2010.All traditional media types showed positive trends globally in 2011, with Television and Radio seeing the highest percentage increases of 10.1 percent and 9.7 percent respectively. Television ad spend, which holds a 65 percent share of ad spending, grew in all regions.Spending for Internet, Outdoor, and Cinema also all showed increases in 2011 when compared with 2010. Internet ad spending, which grew by 24 percent in 2011 vs. 2010, saw increases in almost all markets measured.


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2011 continued to be a challenging year for the global economy, which was impacted by natural disasters, political uprisings, and the ripple effects of financial crises in both the U.S. and Western Europe. After a boost in advertising spending in Q3 2011, many of the world’s biggest advertisers exercised more caution in Q4, but 2011 still showed an overall 7.3 percent increase in spending vs. 2010.Nielsen-Global-AdView-Pulse-adspend2012According to Nielsen’s quarterly Global AdView Pulse report, global advertising in 2011 totaled USD 498 billion (mainly based on published rate cards and four traditional media types), and Q4 2011 closed with 131 billion, up 6.2 percent over the same period in 2010.All traditional media types showed positive trends globally in 2011, with Television and Radio seeing the highest percentage increases of 10.1 percent and 9.7 percent respectively. Television ad spend, which holds a 65 percent share of ad spending, grew in all regions.Spending for Internet, Outdoor, and Cinema also all showed increases in 2011 when compared with 2010. Internet ad spending, which grew by 24 percent in 2011 vs. 2010, saw increases in almost all markets measured. Continuar leyendo «2011 Closed with 7.3 Percent Increase in Global Advertising Spend»

American Families See Tablets as Playmate, Teacher and Babysitter

The rise of gadgets is ushering in a new generation of kids who are growing up digital. According to a Nielsen survey of adults with children under 12 in tablet-owning households, in Q4 2011 seven out of every 10 children in tablet-owning households used a tablet computer – a nine percent increase compared to Q3 2011.

Seventy-seven percent of those surveyed said children play downloaded games on their tablets and 57 percent said children used tablets to access educational apps. The portable gadget also keeps kids quiet while families are on-the-go: 55 percent and 41 percent of parents report that their children used tablets for entertainment while traveling or in restaurants, respectively. This can also include watching TV shows and movies, which 43 percent of children often do. Communicating with friends and family is a less popular function on tablets– only 15 percent of kids engage in this activity.


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Image representing Nielsen as depicted in Crun...

The rise of gadgets is ushering in a new generation of kids who are growing up digital. According to a Nielsen survey of adults with children under 12 in tablet-owning households, in Q4 2011 seven out of every 10 children in tablet-owning households used a tablet computer – a nine percent increase compared to Q3 2011.

Seventy-seven percent of those surveyed said children play downloaded games on their tablets and 57 percent said children used tablets to access educational apps. Continuar leyendo «American Families See Tablets as Playmate, Teacher and Babysitter»

Report: How Americans are Spending their Media Time… and Money

Americans spend more than 33 hours per week watching video across the screens, according to the latestNielsen Cross-Platform Report. But how they’re consuming content—traditional TV and otherwise—is changing. Demonstrating that consumers are increasingly making Internet connectivity a priority, 75.3 percent pay for broadband Internet (up from 70.9% last year); 90.4 percent pay for cable, telephone company-provided TV or satellite. Homes with both paid TV and broadband increased 5.5 percent since last year.

Changes are afoot, however, as consumers seek out the entertainment option that makes the most sense for them. The number of homes subscribing to wired cable has decreased 4.1 percent in the past year at the same time that telephone company-provided and satellite TV have seen increases of 21.1 percent and 2.1 percent, respectively.

Broadcast-Only/Broadband Homes in Focus…


http://blog.nielsen.com
-.-

Americans spend more than 33 hours per week watching video across the screens, according to the latestNielsen Cross-Platform Report. But how they’re consuming content—traditional TV and otherwise—is changing. Demonstrating that consumers are increasingly making Internet connectivity a priority, 75.3 percent pay for broadband Internet (up from 70.9% last year); 90.4 percent pay for cable, telephone company-provided TV or satellite. Homes with both paid TV and broadband increased 5.5 percent since last year.

Changes are afoot, however, as consumers seek out the entertainment option that makes the most sense for them. The number of homes subscribing to wired cable has decreased 4.1 percent in the past year at the same time that telephone company-provided and satellite TV have seen increases of 21.1 percent and 2.1 percent, respectively.

Broadcast-Only/Broadband Homes in FocusContinuar leyendo «Report: How Americans are Spending their Media Time… and Money»

Nielsen’s Tops of 2011: Digital

As 2011 comes to a close, Nielsen reviewed the top online destinations, social media sites, and smartphone devices. Google was the most-visited U.S. Web brand, while Facebook held its lead among social networks and blogs. Smartphones were popular in 2011, making up the majority of new phone purchases with Apple as the top smartphone manufacturer and Android as the leading OS.


http://blog.nielsen.com/nielsenwire/online_mobile/nielsens-tops-of-2011-digital/

December 28, 2011

As 2011 comes to a close, Nielsen reviewed the top online destinations, social media sites, and smartphone devices. Google was the most-visited U.S. Web brand, while Facebook held its lead among social networks and blogs. Smartphones were popular in 2011, making up the majority of new phone purchases with Apple as the top smartphone manufacturer and Android as the leading OS.

Top 10 U.S. Web Brands in 2011
Rank Web Brand Avg # of Unique Visitors (000)
per month
1 Google 153,441
2 Facebook 137,644
3 Yahoo! 130,121
4 MSN/WindowsLive/Bing 115,890
5 YouTube 106,692
6 Microsoft 83,691
7 AOL Media Network 74,633
8 Wikipedia 62,097
9 Apple 61,608
10 Ask Search Network 60,552
Source: NielsenData from January – October 2011, Home and Work Computers. Ranked on average monthly unique audience.

Read as: During 2011, 153.4 million U.S. people, on average, visited Google sites from home and work computers

Top 10 U.S. Social Networks & Blogs
Rank Web Brand Avg # of Unique Visitors (000)
per month
1 Facebook 137,644
2 Blogger 45,712
3 Twitter.com 23,574
4 WordPress.com 20,357
5 Myspace.com 17,935
6 LinkedIn 17,020
7 Tumblr 10,879
8 Google+ 8,207
9 Yahoo! Pulse 8,063
10 Six Apart TypePad 7,793
Source: NielsenData from January – October 2011, Home and Work Computers. Ranked on average monthly unique audience.

Read as: During 2011, 137.6 million U.S. people, on average, visited Facebook from home and work computers

Continuar leyendo «Nielsen’s Tops of 2011: Digital»

Chile, Colombia Lead Latin American Internet, Cable Penetration

“Brazil’s economic growth is driving consumption across most sectors as consumers have more money to spend, so this rise is not so surprising,” said Roberto Vazquez Ferrero, Managing Director of the telecom practice at Nielsen Latin America.

Internet penetration in Colombia was up five points to 29% while in Mexico, it rose three points to 24%.

Televisions are now ubiquitous in the four countries, with 98% of homes owning them. Colombia is far-and-away the leader when it comes to cable TV – 81% of households have subscriptions. Half (51%) of Chilean households subscribe to cable. Meanwhile, just one-quarter of Brazilian homes and one-third of Mexican homes have cable.

“The main barrier to cable penetration is the cost of service. I would expect cable penetration to rise in Brazil in the near term. In Mexico, there are many cable operators with differing services. As they package them in ways that combine TV and Internet, such as the double and triple play packages, we could see greater penetration as competition leads to lower prices,” said Vazquez.


Latin America endured the global recession much better than North America or Europe, and today it stands out as one of the stronger regions for economic growth.  The Nielsen Company recently conducted a study of four countries – Brazil, Chile, Colombia and Mexico – to see how the increased affluence of consumers there has affected media penetration rates.

Chile led the group when it came to ownership of home computers and Internet penetration.  Computer ownership was up five points from the previous year to 57% and Internet penetration hit 41%, an increase of six points.  The biggest jumps, however, came from Brazil, where more than half (51%) of households now own computers, up from just 26% the year before, and Internet penetration rose 13 points to 31%. Continuar leyendo «Chile, Colombia Lead Latin American Internet, Cable Penetration»

U.S. Smartphone Battle Heats Up: Which is the “Most Desired” Operating System?

Most Desired Operating Systems (OS):
When mobile users who planned to upgrade to a smartphone in the next year were asked about their next phone, Apple’s iOS and Android were tied for “most desired” operating system.

* Among users planning to get a new smartphone, current smartphone owners showed a preference for the Apple iPhone (35 percent), while 28 percent of both smartphone and featurephone planned smartphone upgraders indicated they wanted a device with an Android operating system as their next mobile phone.
* Featurephone owners planning to get a smartphone are less likely to have made up their mind about the OS they will choose: 25 percent were “not sure” what their next desired OS might be compared to 13 percent of smartphone owners. Those over 55 were markedly less certain than younger mobile users, with 27.8 saying they weren’t sure what kind of device they wanted next, compared to 12.2 percent of those 18 to 24.
* Apple’s iPhone and devices with the Android operating system were the “most desired” among likely smartphone upgraders, with Apple showing a slight lead among those age 55+ , 18 to 24, and 25 to 34.
* Women planning to get a smartphone are more likely to want an iPhone as their next device, with slightly more males preferring Android.


http://blog.nielsen.com/nielsenwire/online_mobile/us-smartphone-battle-heats-up/

According to October 2010 data from The Nielsen Company, 29.7 percent of U.S. mobile subscribers now own smartphones that run full operating systems.

The most popular smartphones are the Apple iPhone and RIM Blackberry, which are caught in a statistical dead heat with 27 percent of smartphone market share in the U.S. Twenty-two percent of smartphone owners have devices with the Android operating system.

U.S. Market & Smartphone Market

Most Desired Operating Systems (OS):
When mobile users who planned to upgrade to a smartphone in the next year were asked about their next phone, Apple’s iOS and Android were tied for “most desired” operating system.

  • Among users planning to get a new smartphone, current smartphone owners showed a preference for the Apple iPhone (35 percent), while 28 percent of both smartphone and featurephone planned smartphone upgraders indicated they wanted a device with an Android operating system as their next mobile phone.
  • Featurephone owners planning to get a smartphone are less likely to have made up their mind about the OS they will choose: 25 percent were “not sure” what their next desired OS might be compared to 13 percent of smartphone owners. Those over 55 were markedly less certain than younger mobile users, with 27.8 saying they weren’t sure what kind of device they wanted next, compared to 12.2 percent of those 18 to 24.
  • Apple’s iPhone and devices with the Android operating system were the “most desired” among likely smartphone upgraders, with Apple showing a slight lead among those age 55+ , 18 to 24, and 25 to 34.
  • Women planning to get a smartphone are more likely to want an iPhone as their next device, with slightly more males preferring Android. Continuar leyendo «U.S. Smartphone Battle Heats Up: Which is the “Most Desired” Operating System?»

Introducing Generation C: The Connected Collective Consumer

From Nielsen’s Consumer 360 Indonesia conference presentation by Dan Pankraz, Planning Director/Youth Strategist, DDB Sydney

“I share, and therefore I am”

Just who, or what is Gen C? This question, posed by Mr. Dan Pankraz, Planning Director/Youth Strategist, DDB Sydney, speaking at Nielsen’s inaugural Consumer 360 Conference in Jakarta, Indonesia, drew curious looks and blank faces among participants. Mr. Pankraz highlighted the need for companies to understand and engage Generation C, a group he believes to be the most highly influential in the world due to their need to share their lives via social media platforms.

Unlike Gen Y or Gen Z, Gen C is not an age cohort. “Gen C are teens and 20-somethings that have been “hatched’ out of social media. What ‘C’ stands for has been widely debated. A few years ago it was about Generation ‘Content’ – now it’s about a multitude of things; constant connectivity, collaboration, change, co-creation, chameleons, cyborgs, curiosity. But most of all, Gen C is the ‘Connected Collective’ consumer,” Mr. Pankraz explained.

Gen C is not a target audience but a community of digital natives that will partner with brands. To successfully market to Gen C consumers, brands must create fresh, cultural capital for Gen C to talk about– a process which also gives them “status” within their cohorts or “tribes” and social networks.


From Nielsen’s Consumer 360 Indonesia conference presentation by Dan Pankraz, Planning Director/Youth Strategist, DDB Sydney“I share, and therefore I am”

Just who, or what is Gen C?  This question, posed by Mr. Dan Pankraz, Planning Director/Youth Strategist, DDB Sydney, speaking at Nielsen’s inaugural Consumer 360 Conference in Jakarta, Indonesia, drew curious looks and blank faces among participants. Mr. Pankraz highlighted the need for companies to understand and engage Generation C, a group he believes to be the most highly influential in the world due to their need to share their lives via social media platforms.

Unlike Gen Y or Gen Z, Gen C is not an age cohort.  “Gen C are teens and 20-somethings that have been “hatched’ out of social media. What ‘C’ stands for has been widely debated. A few years ago it was about Generation ‘Content’ – now it’s about a multitude of things; constant connectivity, collaboration, change, co-creation, chameleons, cyborgs, curiosity. But most of all, Gen C is the ‘Connected Collective’ consumer,” Mr. Pankraz explained.

Gen C is not a target audience but a community of digital natives that will partner with brands. To successfully market to Gen C consumers, brands must create fresh, cultural capital for Gen C to talk abouta process which also gives them “status” within their cohorts or “tribes” and social networks.

What makes Gen C “tick”: Continuar leyendo «Introducing Generation C: The Connected Collective Consumer»

What Americans Do Online: Social Media And Games Dominate Activity

Portals remain as the second heaviest activity on mobile Internet (11.6 percent share of time), despite their double digit decline and social networking’s rise to account for 10.5 percent share means the gap is much smaller than a year ago (14.3 percent vs. 8.3 percent).

Other mobile Internet activities seeing significant growth include music and video/movies, both seeing 20 percent plus increases in share of activity year over year. As these destinations gain share, it’s at the cost of other content consumption – both news/current events and sports destinations saw more than a 20 percent drop in share of U.S. mobile Internet time.

“Although we see similar characteristics amongst PC and mobile internet use, the way their activity is allocated is still pretty contrasting, added Martin. While convergence will continue, the unique characteristics of computers and mobiles, both in their features and when and where they are used mean that mobile Internet behavior mirroring its PC counterpart is still some way off.”

NOTE: This piece of research looked at the share of all U.S. Internet time each of the 84 “standard” NetView subcategories/sectors holds. Only the top 10 sectors were actually called out, the remaining 74 were grouped into “other” and not called out.

The Mobile Internet data is derived from a survey which tracks self-reported mobile internet usage from over 5,000 respondents each month. Mobile internet universe is defined as people that they have used the mobile internet, email or instant messaging on their mobile phone in the past 30 days. The Mobile internet data is weighted back to benchmarks for age, gender, income, race/ethnicity and operator share collected in Mobile Insights.


http://blog.nielsen.com/nielsenwire/online_mobile/what-americans-do-online-social-media-and-games-dominate-activity/

Text and graphics updated Aug. 6 to clarify category definitions, timeframe and methodology (see note at bottom)

Americans spend nearly a quarter of their time online on social networking sites and blogs, up from 15.8 percent just a year ago (43 percent increase) according to new research released today from The Nielsen Company. The research revealed that Americans spend a third their online time (36 percent) communicating and networking across social networks, blogs, personal email and instant messaging.

Top 10 Sectors by Share of U.S. Internet Time
RANK Category Share of Time
June 2010
Share of Time
June 2009
% Change in
Share of Time
1 Social Networks 22.7% 15.8% 43%
2 Online Games 10.2% 9.3% 10%
3 E-mail 8.3% 11.5% -28%
4 Portals 4.4% 5.5% -19%
5 Instant Messaging 4.0% 4.7% -15%
6 Videos/Movies** 3.9% 3.5% 12%
7 Search 3.5% 3.4% 1%
8 Software Manufacturers 3.3% 3.3% 0%
9 Multi-category Entertainment 2.8% 3.0% -7%
10 Classifieds/Auctions 2.7% 2.7% -2%
Other* 34.3% 37.3% -8%
Source:Nielsen NetView – June 2009-June 2010
*Other refers to 74 remaining online categories visited from PC/laptops
**NetView’s Videos/Movies category refers to time spent on video-specific (e.g., YouTube, Bing Videos, Hulu) and movie-related websites (e.g., IMDB, MSN Movies and Netflix) only. It is not a measure of video streaming or inclusive of video streaming on non-video-specific or movie-specific websites (e.g., streamed video on sports or news sites).

“Despite the almost unlimited nature of what you can do on the web, 40 percent of U.S. online time is spent on just three activities – social networking, playing games and emailing leaving a whole lot of other sectors fighting for a declining share of the online pie,” said Nielsen analyst Dave Martin. Continuar leyendo «What Americans Do Online: Social Media And Games Dominate Activity»

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