Beginner’s Guide to Google Webmaster Tools

Are you looking for some love… from Google? Other than buying paid traffic through their AdWords program, the best way to get more traffic from them is through search engine optimization. But before you start optimizing your site, the first thing you should do is sign up for Google Webmaster Tools (GWT).

GWT is a free toolset provided by Google that helps you first understand what’s going on with your website. This way you make decisions based off of data instead of going in blindly.

Here is how GWT works.


gwt-image 

Are you looking for some love… from Google? Other than buying paid traffic through their AdWords program, the best way to get more traffic from them is through search engine optimization. But before you start optimizing your site, the first thing you should do is sign up for Google Webmaster Tools (GWT).GWT is a free toolset provided by Google that helps you first understand what’s going on with your website. This way you make decisions based off of data instead of going in blindly.

Here is how GWT works.

Adding your website

add website to google webmaster tools

The first thing you need to do after you login to GWT (it’s free to sign up) is to add your website.

After you add your website you’ll have to verify that you actually own the website. You can do this through four ways:

  1. Add a DNS record to your domain’s configuration – You can use this option if you can sign in to your domain registrar or hosting provider and add a new DNS record.
  2. Add a meta tag to your sites homepage – You can choose this option if you can edit your site’s HTML.
  3. Upload an HTML file to your server – You can choose this option if you can upload new files to your site.
  4. Link your Google Analytics account to GWT – You can use this option if your site already has a Google Analytics tracking code that uses the asynchronous snippet. You must be an administrator on the analytics account for this to work. Leer más “Beginner’s Guide to Google Webmaster Tools”

Five Unique Calls to Action that Will Make You Click Twice

The call to action is the “Holy Grail” of every marketer. Get it right, and you’re swimming in sales. Get it wrong, and your traffic tends to stagnate. You may get lots of visits, but little to show for it. To help inspire you, here are five unique calls to action that have resulted in everything from millions of subscribers, to millions of dollars in sales.
Address Customer Reluctance Upfront (LightCMS)

LightCMS does this wonderfully, although you have to scroll all the way to the bottom of their page to find it. Their call to action button includes numerous statements that propel the hesitant customer forward: Try it yourself. It’s free. No Commitment. No payment information required. Takes less than 60 seconds.


call-to-action

The call to action is the “Holy Grail” of every marketer.  Get it right, and you’re swimming in sales.  Get it wrong, and your traffic tends to stagnate.  You may get lots of visits, but little to show for it.  To help inspire you, here are five unique calls to action that have resulted in everything from millions of subscribers, to millions of dollars in sales.

Address Customer Reluctance Upfront (LightCMS)

LightCMS does this wonderfully, although you have to scroll all the way to the bottom of their page to find it.  Their call to action button includes numerous statements that propel the hesitant customer forward:  Try it yourself. It’s free. No Commitment. No payment information required. Takes less than 60 seconds.

speaklight call to action example

Think Outside the Rectangle (Storenvy)

Most call to action buttons are simply rectangles, but some of the highest click-through rates have been reported on buttons that break outside the box.  Unusual shapes or even rounded buttons, such as Storenvy’s Join Now, give the appearance of an actual button to be pressed.  With more and more people browsing on touch-screen smart phones, making buttons stand out with a slight beveled edge or shadow gives the appearance of “pressability”.

storenvy call to action example

What Happens After I Push It? (Mozilla Firefox)

As enticing as your graphics look, many people don’t convert because they don’t know what will happen after they click.  One call to action button that solves this issue beautifully is Mozilla Firefox’s own download button.  Not only does it tell you the approximate size of the download, but correctly guesses the language and operating system from the browser you’re currently using. Having a small downward arrow icon beside “Free Download” immediately lets the user know what will happen when they click. Leer más “Five Unique Calls to Action that Will Make You Click Twice”