Post-click, big testing & momentum // thnxz to ioninteractive.com – @ioninteractive


Post-click is back. 
Well, in reality, it never really went away. Everyone just started going landing page cray cray! However, cliché “landing pages” are notoriously (below) average experiences. For most of our customers, formulaic landing pages (headline, content, call-to-action) aren’t an option. Savvy marketers need more – and they deserve more! Since 2007, we have been focused on highly targeted, personalized, post-click experiences. Oh sure, we do landing pages, but we also give you the opportunity to go beyond landing pages, way beyond. Post-click isn’t new, but its back and its better than ever.

Big testing is “it”.
Big data is, well, a big topic. It raises big questions for marketers, mainly, “how do we use this data to grow our business?” But we believe that big testing may be more important than big data. Because testing big ideas 1. drives meaningful learning 2. empowers teams and 3. fosters a culture of experimentation.

Big testing is about experimenting with big, bad, bold ideas. It means breaking free of the iterative state of mind and innovating for big results. If you aren’t testing, you are status quo. And if you aren’t innovating, you won’t be able to stay ahead of your competition. Big testing empowers teams to run their own tests and not be afraid of “the big bold test.”

 

Momentum = Mass x Velocity  (Full article)

Momentum can mean many things to many people, but for me, it means moving the needle quickly and efficiently.

Ioninteractive.com: “13-point checklist before you launch your next campaign” / @ioninteractive


13 Ways To Elevate Your Landing Pages

Each online marketing campaign is a marriage of three key elements: strategic
advertising, high-performance landing pages, and efficient post-conversion execution.
If you fail to execute just one of these critical facets, your leads may shy away.
So before you launch your next campaign, run your landing page through this
13-point checklist and make sure that you have the basics covered.

ion interactive - Optimizing Marketing Performance Beyond Landing Pages
ioninteractive.com | @ioninteractive
by Anna Talerico

High-performance landing pages are:

User-Centric. Think about the user experience first and foremost.
Put yourself in your visitor’s shoes and run through your landing
page experience. Is your page informative, enjoyable, and visually
pleasing? Or is it disorganized, confusing, or lacking key
information?

Fluid. If your landing page contains links to other interior or external
pages, ensure that these transitions run smoothly by keeping both your
visual elements and your messaging consistent throughout.
Don’t forget to use your confirmation page to remind visitors what
they’ve just signed up for.

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