This post originally appeared on the iStrategy blog where I contribute regularly articles about leveraging social media and technology for small businesses. Subscribe to their blog for more great articles.
Can you imagine that just a few years ago Twitter didn’t exist (I won’t “exist” too)? Today the phrase “follow us” or ”follow me” is commonly used everywhere – on the news, radio, on ads and more. And let’s not forget #hashtags that appear on TV shows like X-Factor so that viewers can easily follow the conversations.
Today Twitter is not only used by individuals but is also adopted by brands and businesses to both promote their business on this network and also to be a part of a wider conversation (as McDonald’s did recently).
Buddy Media recently analysed over 320 Twitter handles of the world’s biggest brands to determine what works and what doesn’t; here are some of the key insights from it.
5 Strategies for Using Twitter Effectively
1. Keep Tweets Short
According to their insights, tweets that contained less than 100 characters received 17% higher engagement compared to tweets that were longer. <tweet this>
2. Use one or two hashtags
The study also found that many brands are underutilising hashtags – only 24% of brands’ tweets constains hashtags. Brands that uses hashtags received two times more engagement than those without them. However, the engagement levels drop if brands use more than three hashtags. Remember: Less is MORE!
Brands and businesses should limit usage to one or two hashtags per tweet. Leer más “5 Strategies for Using Twitter Effectively”