¿Está Apple creando una nueva aristocracia?

http://www.ipadizate.es

El sitio web Diccionario.com define el término aristocracia como “clase de personas que tiene un rango excepcional y privilegios.”

Revisando noticias recientes, nos preguntamos: ¿ha creado Apple una nueva aristocracia?

Privilegios en los viajes

Los aristócratas se caracterizan, entre otras cosas, por tener ciertos privilegios sociales, por ejemplo, en transporte. En los siglos XVII y XVIII en Europa, los aristócratas viajaban en carruajes tirados por caballos. El resto de gente, no solo tenía que ir andando, sino que tenían que apartarse y dejar el camino libre cuando una persona importante llegaba con su carruaje.

¿Está Apple creando una nueva aristocracia?

Por otro lado, un informe reciente rebeló que Orbitz habitualmente ofrece a los usuarios de Mac solo las habitaciones más caras, ya que se detectó que los usuarios de Mac gastan más igualmente (según Orbitz claro). Esta práctica se hacía sin informar a los usuarios. Los usuarios de Mac simplemente vivíamos en un mundo en el que los hoteles son mejores y más caros.Cult Of Mac reportó en abril que Apple había solicitado la patente para una aplicación llamada iTravel. La aplicación es una especie de “Easy-Pass” para los viajes en avión. Mientras la plebe tiene que hacer cola para el check-in, la revisión de seguridad y el embarque, los aristócratas de Apple solo tendrán que pasear hasta el avión. Por supuesto, suponemos que el coste del billete será mayor.

Privilegios comerciales… Continuar leyendo «¿Está Apple creando una nueva aristocracia?»

Apple, Amazon Rank High in Online Customer Satisfaction Survey | Moneyland

TIME.com
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CHRIS RATCLIFFE / BLOOMBERG VIA GETTY IMAGES

In an annual study tracking customer satisfaction ratings with the top 100 online retailers, perhaps the biggest takeaway is that Amazon is the world’s biggest e-retailer for a reason: It just plain makes customers happier than the competition.

In this year’s ForeSee E-Retail Satisfaction Index, awards for top satisfaction were named in various shopping categories, including apparel (L.L. Bean), computers and electronics (Apple), food and drug (Keurig), and more. Yet without a doubt, only one retailer can legitimately claim the overall crown.

“Amazon continues to set the standard for e-retailers,” the study reads. “Amazon’s score sets a record as the highest score ever attained by a retailer measured in this Index.”

The index uses a 0 to 100 scale, with scores based on four main factors: functionality, merchandise, content, and price. It’s difficult to get a handle on how, exactly, scores are tabulated, but an 80 or above is considered good. Overall, online shoppers aren’t any happier or more disappointed with e-retail this year: The average score has stood at 78 for three straight years.

Individual retailers, though, have demonstrated improvement. Netflix, which led all e-retailers in customer satisfaction two years ago with a score of 87, fell to 79 in late 2011 after a year of price hikes and cancelled subscriptions, only to rebound to 81 lately. Amazon, which netted last year’s highest score with an 86, registered an all-time high 89 this year.

What’s most impressive about Amazon is that it performs well across the spectrum of indexes and surveys such as the one recently published by ForeSee. According to one study released last summer, Amazon is tops for customer service. In the American Customer Satisfaction Index (ACSI), which was released in February and incorporates online and brick-and-mortar stores alike, Amazon was named the best of the best.

These surveys also show that not only are customers happy with Amazon, online shopping in general is more satisfying than traditional shopping in physical stores. In the ACSI study, online retail clearly trumped brick-and-mortar retail in terms of customer satisfaction.

Continuar leyendo «Apple, Amazon Rank High in Online Customer Satisfaction Survey | Moneyland»

How the iMac was almost called «MacMan»

by Mike Schramm | http://www.tuaw.com

There’s a great story about Steve Jobs and naming the computer that would eventually come to be called the iMac in a new book about Apple, available now. Ken Segall, who was one of the stars of TBWA\Chiat\Day, the ad firm that has handled most of Apple’s big products, worked for a long time with Steve Jobs and his company, trying to name this new groovy computer. Segall hit on the name «iMac» early on, but Jobs didn’t like it, and didn’t like any of the other names offered as well. He had one name that he liked, he told Segall: «If you can’t beat MacMan, that’s what it’s gonna be.»

Eventually, Jobs relented, but Segall says that he never officially agreed, of course. Because he’s Steve Jobs. One day, iMac was just the name, «and that was the end of the story.»

Looking back, MacMan is not quite right, but even Segall says he didn’t know that the «i-» prefix would come to be so «iConic.» In the end, he says, Jobs was «a smart guy who was willing to act on his common sense.» It’s a good thing that common sense held out in this case, otherwise you might be reading this on your PadMan.

Los 36 anuncios de Apple más virales de todos los tiempos para celebrar su 36º cumpleaños | De Colección para Macqueros

marketingdirecto.com

Apple se fundó en el “Día de los inocentes” estadounidense, un mes de abril del año 1976. Pero en publicidad, como en casi todo, no ha sido una empresa para nada inocente. Para celebrar el 36 cumpleaños de Apple, Unruly Media ha realizado el ranking de los vídeos más virales y compartidos de la compañía de la manzana desde su creación.

Desde AdWeek lo han recogido eliminando los vídeos de introducciones de producto pero dejando las de los eventos en vivo. Así, bajo estas líneas les presentamos esta joya de la viralidad, los 36 spots más compartidos que la compañía ha realizado desde que se fundó a lo largo de toda su historia. La mayor parte de ellos han sido creados por TBWA\Media Arts Lab.

Marketing Directo | Sigue el links para verlos…
http://bit.ly/H6P7Wf

What is the next industry Apple can disrupt? Banking!

“The strength of Apple’s relationship with consumers is a result of its ability to redefine the terms of competition in an industry and design emotionally rich ‘human’ experiences,” said Powney. “This research tells us Apple customers perceive a fit where at first glance we would assume the brand could not travel. To observe a ‘wrong’ and ‘make right’ is a core characteristic of this business. Apple’s ethos, its way of being and way of doing is instinctively understood by its customers. This makes it a truly dangerous animal to a startling array of sectors.”

Maybe not banking, but how about mobile payments?

Again, Apple, is very disciplined about what areas it moves into and is famous for saying “no” to all kinds of projects. But the numbers indicate an openness from the public for Apple to get into more financial services. Apple may not want to get into banking, which would carry a lot of regulatory burdens, but it could take that trust and build a mobile payments service, something we’ve speculated about.

Apple’s brand is very much tied to computing and services built around that. But increasingly, the bigger game in mobile is turning to payments, which could be worth $670 billion by 2015. That’s a market that everyone from the carriers, banks, credit card companies and a host of start-ups would like to own. Apple already has a strong financial relationship with its consumers via iTunes, which is believed to have more credit cards on file than any other company. Apple has already applied for patents that could lead to an end-to-end system that would include mobile marketing, mobile payments and mobile retailing.

By Ryan Kim | http://gigaom.com

While anticipation grows for a possible Apple television launch at some point, the company may want to think about diversifying into banking. A new survey of 5,092 respondents in the U.K. and the U.S. from marketing and research consultancy KAE found that one in 10 people would consider banking with Apple, and 43 percent of existing Apple users would.

Apple becoming a bank is a pretty off-the-wall idea and not likely to become reality any time soon.

But the study demonstrates the kind of trust that Apple has built up with its brand. Two-thirds (66 percent) of respondents cited “trust” as their primary reason to consider Apple for banking, and a little over half believed Apple could making banking with them easy to access and manage and reliable. KAE said that Apple would face no capital constraints in building a deposits base, even with its recent dividend and share buyback plan. And with its history of successfully cross-selling products, its potent retail locations and affluent customer base, Apple would be well positioned to become one of the most profitable consumer banks, KAE said. Continuar leyendo «What is the next industry Apple can disrupt? Banking!»

Apple demanda a Samsung por patentes pero también le compra 11 mil millones de dólares en partes

Tal y como lo lees, Apple se encuentra en una situación bastante contradictoria, y es que mientras por un lado esta envuelto en varias batallas legales contra Samsung por cuestiones de patentes, las ironías de la vida han llevado a los de Cupertino a tener una gran dependencia a componentes fabricados por la compañía sur coreana, llegando incluso a facturarle este último año la cantidad más grande pactada entre ambos hasta el momento.

Según un alto ejecutivo de Samsung, la empresa de la manzana les estaría pagando arriba de 7.8 mil millones de dólares en 2011 y para finales de 2012 esta cifra se incrementaría hasta los 11 mil millones de dólares.

 Jose Luis Badiano | http://www.celularis.com

Tal y como lo lees, Apple se encuentra en una situación bastante contradictoria, y es que mientras por un lado esta envuelto en varias batallas legales contra Samsung por cuestiones de patentes, las ironías de la vida han llevado a los de Cupertino a tener una gran dependencia a componentes fabricados por la compañía sur coreana, llegando incluso a facturarle este último año la cantidad más grande pactada entre ambos hasta el momento.

Según un alto ejecutivo de Samsung, la empresa de la manzana les estaría pagando arriba de 7.8 mil millones de dólares en 2011 y para finales de 2012 esta cifra se incrementaría hasta los 11 mil millones de dólares.

Estas impactantes cifras salieron a la luz en una entrevista concedida anónimamente por un ejecutivo de Samsung al The Korea Times, donde además filtro información que apuntaría a que Apple está planeando lanzar un iPad más pequeño con una pantalla de 7,85 pulgadas, el cual por supuesto haría uso de las pantallas de Samsung >>> Continuar leyendo «Apple demanda a Samsung por patentes pero también le compra 11 mil millones de dólares en partes»

Apple fans in Argentina face an uncertain wait for the iPhone

Fans of the iPhone in Argentina may have to wait at least a year to officially purchase the Apple device, as the government continues to impose restrictions on imports of the world’s bestselling smartphone.

The Wall Street Journal reports that whilst the iPhone isn’t banned in the country, its restrictions on mobile operators extend to devices that are not in manufactured there. With Apple’s main supply partners located in Asia (for now), it doesn’t fulfill that criteria and therefore sales are restricted in the country.

According to the report, Apple only sold 3,000 iPhones in Argentina before government restrictions were put in place in March 2011, selling 30,000 in 2010. Whilst the device doesn’t appear to have been as successful in Argentina as in North America and parts of Europe, consumers are still purchasing Apple smartphones when they travel abroad or turn to auction or private trade websites to buy an unlocked handset from overseas.

In December, we questioned whether Argentina had actually banned the device, after reports suggested this was the case. While the ban and other details were false, imports of the iPhone were — and continue to be — blocked.

Apple lists three carriers on its website, two of which have iPhone references (one has listings for various models) but no way to buy them. The Movistar forum even has adedicated iPhone section, which is full of customers that have purchased iPhones overseas or second-hand but have issues using them on the operator’s networks.

by MATT BRIAN | http://thenextweb.com

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According to the report, Apple only sold 3,000 iPhones in Argentina before government restrictions were put in place in March 2011, selling 30,000 in 2010. Continuar leyendo «Apple fans in Argentina face an uncertain wait for the iPhone»

Apple, Facebook y Google son las empresas más innovadoras del mundo

La medalla de plata recae en Facebook, que ha conseguido convertirse en un elemento indispensable en la vida social de una generación al completo y que protagonizará la salida a bolsa del año. Google es bronce, ya que a pesar de algunas aventuras fallidas nunca ha tirado la toalla en materia de innovación, potenciándola dentro de la misma cultura corporativa.

La lista de FastCompany permite (re)descubrir algunas firmas que han despuntado en algunos campos, pero que se habían quedado desdibujadas en el panorama techgeneral. Así, por ejemplo, Square, la firma de pagos móviles creada por Jack Dorsey y que consigue adelantar a la otra empresa en la que trabaja su fundador, Twitter. Polyvore, en el puesto 28, por otra parte, se había situado como el último capricho en internet para los usuarios más fashionistas, siendo a veces olvidado que fue el potencial innovador de la compañía la que le permitió reinventar las pautas de consumo en el mundo de la moda.

TICbeat | http://innovacion.ticbeat.com
Son viejas conocidas y sin embargo consiguen mantenerse en los puestos de cabeza de la innovación en el mundo: Apple, Facebook y Google son las empresas más innovadoras del mundo.

Apple, a pesar de sus más de 35 años de historia, consigue ser la firma que mantiene un ritmo más elevado de innovación, según el ranking anual de empresas innovadoras que acaba de publicar la revistaFastCompany. Los de Cupertino han conseguido no sólo lanzar nuevos y sorprendentes productos, sino también marcar el ritmo de trabajo de sus competidoras. Lo que Apple dice, el mercado acaba haciendo: revolucionó el mercado de la música con losiPod y empujó a todo el mundo a fabricar reproductores musicales de bolsillo, reinventó la telefonía con el iPhone y dio el disparo de salida en la carrera smartphone y convirtió al tablet en el objeto de deseo de las masas con el iPad. Continuar leyendo «Apple, Facebook y Google son las empresas más innovadoras del mundo»

With Mountain Lion, OS X Prowls Closer To iOS

As time goes on, Apple is building more and more iOS features into OS X to create a more seamless experience between the two. As Apple CEO Tim Cook mentioned earlier this week at a Goldman Sachs conference, many more people’s first experience of an Apple product is an iPhone or iPad than a Mac. “The iPhone started to introduce Apple to hundreds of millions of people who had never met Apple before,” he said. This the famed halo effect of the iPhone is orders of magnitude larger than it was for the iPod. People who buy an iPhone are more likely to buy a Mac, and when they do buy a Mac they are going to expect a familiar experience.

http://techcrunch.com
by Erick Schonfeld is the Editor in Chief of TechCrunch.

Ever since Apple released OS X Lion, its desktop operating system started the long trek towards iOS, Apple’s other, more popular operating system. With the next version of OS X,Mountain Lion (released today as a developer preview), OS X will prowl even closer to its iOS cousin.

A number of the new features in OS X come directly from iOS. These include deeper iCloud integration, Messages, Reminders, Notes, a Notification Center, a Game Center, AirPlay, and built-insharing to Twitter, email, and more.

Apple’s Siri May Soon Speak Japanese, Work On iPad 3 (RUMOR)

Apple says Siri will add Japanese, Chinese, Spanish, Korean and Italian this year, but this «outing» is leading many to speculate that the Japanese capability will come very soon.

And that’s not all. On Tuesday, SlashGear reported that Siri may be available on the iPad 3, which is expected to be released on March 7.

The speculation comes from a new token that Apple has added to Siri rendering the application inoperable on devices other than the iPhone 4S. According to Apple, the app «works exclusively on iPhone 4S,» but many have jailbroken their iPhone and iPad devices to allow Siri to work. (Check out idownloadblog.com for a detailed reportabout the token.)

http://www.huffingtonpost.com

Siri’s got a big mouth.

The Apple news blog 9to5mac reportsthat Apple’s virtual assistant, which currently supports German, French and English, may inadvertently be outing herself as a Japanese speaker.

Indeed, when we asked Siri what languages she spoke, she told us she speaks «English, French, German and Japanese … so far,» and reminded us that we can change the language in the app’s settings. But there is no option there to switch it to Japanese.

SCROLL DOWN FOR IMAGE

Apple says Siri will add Japanese, Chinese, Spanish, Korean and Italian this year, but this «outing» is leading many to speculate that the Japanese capability will come very soon.

And that’s not all. On Tuesday, SlashGear reported that Siri may be available on the iPad 3, which is expected to be released on March 7.

El FBI publicó su archivo sobre Steve Jobs

La Oficina Federal de Investigaciones de EE.UU. (FBI) divulgó hoy un archivo de 191 páginas con los datos que recabó sobre el cofundador de Apple, Steve Jobs, en el que se menciona entre otras cosas su ya conocido uso de drogas en la juventud y una amenaza de bomba contra él.

El archivo, divulgado bajo la Ley de Libertad de Información (FOIA, por su sigla en inglés), se compiló bajo la presidencia de George Bush, porque el entonces mandatario barajaba en 1991 la posibilidad de nombrar a Jobs como presidente del Consejo de Exportaciones estadounidense.

En 1985, según los documentos, alguien trató de chantajear al icono tecnológico al exigirle un millón de dólares a cambio de no hacer estallar varios aparatos colocados en su casa y en las de otros tres empleados de Apple.

Tecnología | http://www.ieco.clarin.com
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Apple

En las 191 páginas sobre el cofundador de Apple, se menciona que tomó drogas en la juventud y que sufrió una amenaza de bomba. Divulgado bajo la Ley de Libertad de Información, se compiló bajo la presidencia de George H.W. Bush, que pensaba nombrarlo presidente del Consejo de Exportaciones.

El muñeco de Steve Jobs, diseñado por InIcons

70 Awesome Apple Backgrounds | Think different! Put a cool Apple Wallpaper on your desktop

http://creativefan.com/
Think different! Put a cool Apple Wallpaper on your desktop
=.=

Looking for creative and inspirational wallpapers? Think different! Put a cool Apple Wallpaper on your desktop. Being an Apple enthusiast is a trait worth flaunting and so you must flash it in style. Innovative Apple backgrounds can be great fun to customize your desktop with.

The collection of 70 amazing Apple backgrounds is the fantasy of the brand trend followers. If you too are obsessed with the brand, you must take a tour of these awesome Apple wallpapers. It has all from high-definition wallpapers, great themes and designs inspired from Apple.

If you liked our selection, perhaps these other posts will interest you too, Hello Kitty Backgrounds, Windows 7 Wallpapers, Apple Desktop Wallpaper s, and Mac Desktop Wallpapers.

Retro Apple Bullet wallpaper

Seamless cool background texture and a retro bullet smashing through the Apple.

Retro Apple Bullet wallpaper

I Love My Apple Wallpaper

I love my Apple when it steals the spotlights from around the world.

I love my Apple wallpaper

RED Apple Wallpaper

Deep red of the Apple went and spread over the background.

RED Apple Wallpaper

Apple Art Wallpaper

Once you get addicted with Apple, you cannot erase it or even scratch it.

Apple Art Wallpaper

Apple Juice Wallpaper

Sip up the Apple juice amidst a royal and rich backdrop.

Apple Juice Wallpaper

Small Apple Logo Wallpaper

A tiny apple and the halo around it like twin layers of the atmosphere.

Small Apple Logo Wallpaper

Apple Pulse Wallpaper

Apple getting into your pulses, infusing the smart life into your mind, body and soul.

Apple Pulse Wallpaper Continuar leyendo «70 Awesome Apple Backgrounds | Think different! Put a cool Apple Wallpaper on your desktop»

Holanda: Samsung obtiene victoria judicial ante Apple y puede vender el Galaxy Tab 10.1 en ese país

Un tribunal de La Haya falló en contra de la fabricante del iPad, alegando que ambas tabletas no se parecen en diseño y que son dos productos distintos. Yendo más al detalle de lo señalado, según ellos el diseño de la parte trasera y de los laterales del Galaxy Tab 10.1 difieren de los del iPad, y que los dos modelos tienen diferencias de espesor, lo que permite a los usuarios claramente distinguir los dispositivos de ambas compañías.

En agosto de 2011, A

Adriano Doniez
http://www.wayerless.com/2012/01/samsung-le-tuerce-el-brazo-a-apple-en-holanda-y-puede-vender-el-galaxy-tab-10-1-en-ese-pais/ :::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::

La guerra de patentes entre Samsung y Apple continúa, esta vez en Holanda y con una importante victoria para la primera, ya que un juzgado de ese país europeo rechazó la apelación presentada por la estadounidense el año pasado, por lo que la surcoreana podrá finalmente comercializar en territorio holandés el Galaxy Tab 10.1.