Just as content comes before design, so too does it precede digital/copywriting.
For the same reason that you set out a copy deck for a website, storyboard ideas, and create sitemaps, you should also prepare for your blog. There’s so much noise out there in the blogosphere. Bad writing is an incessant drone that not only fails to communicate much of anything, but, worse, drowns out the ideas of the good blogs.
To make sure your posts “pop,” attack them like you would a site launch or a campaign. Is everything following through on a single message? Is it consistently well organized throughout the posts? You get the idea…
Before you write, write.
Jot down your idea. That old saying from grade school is true: “writing down helps you to remember.” When you are finished with your article (and it should be approached as an article, but more on that later). You can look back at your original idea on a scrap of paper and ask yourself, “Is everything I wrote related to that idea?”
If you’re writing for a product or service this is equally — if not more — important. You must be creating a stand-alone narrative, or be on track with the existing story of your brand. Remember that above all else. As great design with no idea is just a pretty picture, so words without an idea are useless, which brings me to my next point…
Don’t waste time, especially a reader’s.
Try this little experiment: sit down and begin writing on a topic without any forethought. Give it a go as long as you can and then stop. Edit it if you like. Then, do a basic outline for another post and write that one. I guarantee the latter will be more direct and a much smoother read. Leer más “King Content: Clarity In Digital Writing”