The Benefits Of Using WordPress As A CMS – @B2Community


What began as a blogging tool in 2003 has grown in less than a decade to become the largest self-hosted Content Management System (CMS) platform in the world, used on millions of sites and seen by tens of millions of people every day.

In simple terms, a content management system allows you to manage your content in a structured environment. It stores all of your documents, images, videos and any other type of online content in an organized way, so that you can easily add, retrieve, edit, delete and publish your content quickly and easily.

Content management systems also allow multiple editors to access, manage and work on the content, and publish it under different sections of the site.

As you can see from the chart below, WordPress is the most widely distributed CMS technology in the world …

The Benefits Of Using WordPress As A Content Management System image wpt0077000

In fact, WordPress leads all other CMS technologies by quite a significant margin …

The Benefits Of Using WordPress As A Content Management System image wpt0077001

So … what exactly is it that makes WordPress the most popular choice for a Content Management System?

Here are just 5 reasons to get excited about using WordPress:

1 – WordPress Is Free

Well, for a start, WordPress is completely FREE to use! In fact, you can download the full WordPress software application free of charge, and host it on your own domain without having to pay any software license fees whatsoever.

English: The logo of the blogging software Wor...
English: The logo of the blogging software WordPress. 

2 – WordPress Is Easy To Use

One of the reasons why WordPress has become so popular so quickly, is that it requires no technical or programming skills to use or manage.

Once WordPress is installed and configured, almost everything else, from using and running it, to redesigning and restructuring it, can be easily managed using simple interfaces and menus that require little to no web skills.

For example, WordPress has… Leer más “The Benefits Of Using WordPress As A CMS – @B2Community”

¿Cómo se comportan los argentinos en Internet?


Una radiografía de los 17 millones de usuarios locales refleja que pasan unas 22 horas mensuales on line, en su gran mayoría desde una computadora personal, según un informe de la consultora comScore

Con unos 17 millones de usuarios de Internet, Argentina se posiciona como el tercer país con más presencia digital en América latina, detrás de México con 24 millones y Brasil con 64 millones, de acuerdo al reporte Futuro Digital Argentina 2013, realizado por la consultora comScore .

El sector de mayor peso dentro de la población on line está comprendido en el grupo de 15 a 24 años, con el 29,2 por ciento, seguido del de 25 a 34 años, con el 27,4 por ciento y luego, con 18,9% el de 35 a 44 años. Sin embargo, en una vista general, sobre el total los mayores de 45 años se posicionan como el 25 por cierto de los usuarios on line de la Argentina.

Los argentinos están unas 22 horas mensuales conectados a Internet, y son las mujeres mayores de 55 años las que pasan más tiempo on line, con un promedio mensual de 25,5 horas, el segundo valor más alto de la región en esa franja etaria, detrás de las brasileñas, que tienen un promedio de 28 horas mensuales.

Asimismo, los usuarios argentinos tienden a estar entre los países más involucrados en las redes sociales , al registrar unas 9,1 horas mensuales en las redes sociales, detrás de Brasil e Italia, con unas 13,1 y 9,5 horas mensuales, respectivamente. Aquí, toda la atención se la lleva Facebook, con el 94 por ciento, seguido por Twitter con el 1,3 por ciento. Leer más “¿Cómo se comportan los argentinos en Internet?”

My selection as a lector: “MIT Sloan Management Review” | Vía @mitsmr


MITSloan Mgmt ReviewMITSloan Mgmt Review
@mitsmr

MIT Sloan Management Review editors

  • Four Ways Social Data Can Generate Business Value
    Full article: http://goo.gl/387coA

    Big data has been described as the new oil, but perhaps a more apt metaphor is the new solar — it is a renewable source of energy, but must be cost-effectively captured and processed to be converted into new forms of value.

    Companies both large and small have access to a growing stream of social data from an increasing number of sources. This stream is continually being enriched and renewed as our interactions unfold over time and as our ability to efficiently capture data about those interactions increases.

    While many firms are investing time and resources into mining this data, the bulk of the attention thus far has been placed on how social data can help public relations, marketing and sales engage more relevantly with consumers. Indeed, the amount of data available for this purpose is staggering: according to a Forrester blog from 2010, American consumers were already posting more than a 1.6 billion reviews of products and services online in 2009. That number continues to climb as more sites enable user-generated reviews and ratings.

    We believe, however, that firms are missing a significant opportunity to use social data to gain intimate and real-time knowledge about what is going on within, not just outside, the organization.

    Today, many organizations take either a 30,000-foot view of social data or an intensely granular, technical approach. Few firms have tapped into social data in a way that allows them to connect it explicitly to operating performance data and execute on it effectively.

    Social data science leaders and business thought-leaders must meet in the middle to collaborate on both how to analyze the data and why such analysis would be meaningful. We have only begun to understand social data’s potential value in the workplace, but much of this potential is dependent on having the mindsets and methods in place to make the most of our newest natural resource.

  • Social Business = Social Bonding
    Full article: http://goo.gl/UH0PAk

    A study by FedEx and Ketchum found that 52% of respondents said social business was strengthening relationships with the general public; 51% said it was strengthening relationships with clients; and 40% said it was strengthening relationships with partners and suppliers.

    Social business activities can pay off in various ways. Earlier this year, MIT Sloan Management Reviewand Deloitte highlighted benefits related to better market intelligence, faster customer service as well as improvements to internal operations, such as finding expertise, distributing knowledge and more effective project collaboration. (See our 2012 Special Report, Social Business: What Are Companies Really Doing?)
    While building stronger relationships is naturally fuzzier and harder to pin down benefit than, say, “customer response time” or even something like “increased market intelligence,” improved relationships means a stronger business across and beyond the organization. (We’ve previously published on the importance of building trust with employees and customers and suppliers; see, for instance: “Unconventional Insights for Managing Stakeholder Trust,” by Michael Pirson, and Deepak Malhotra, from the July 1 2008 issue of MIT SMR.)

    The FedEx/Ketchum study’s report of the connection between social business and improved stakeholder relationships is supported by other researchers in the field. In a recent interview withMIT SMR, strategy and management consultant Nilofer Merchant discussed how her research found that social enhances a firm’s relationships with employees and customers. Jacob Morgan, principal of Chess Media Group, a management consulting and strategic advisory firm on collaboration and the author of The Collaborative Organization (McGraw-Hill, 2012), told us that based on his observations, the benefits of collaboration even positively impacts the quality of life of employees at home, outside of the workplace. And Dion Hinchcliffe, in his four-stage Capability Ladder of Social Business, says that the highest level in the ladder is also relationship based, what he calls the ability to “partner with the world.”

Evolución Display Marketing 2013 – @LauraSenar

1. La democratización de Internet
Los canales de comunicación se amplían y nos permiten jugar con espacios más rentables para publicar contenido relevante a una audiencia con posibilidades y ganas de interactuar con la marca. De modo que, ahora la marca ya no sólo lanza información sino que recibe feedback a tiempo real y en el mismo canal. En una comunicación tradicional la organización controla el mensaje, por lo tanto el único que interviene es el emisor, lo que no le permite nutrirse de nuevas visiones llegadas de la mano del publico que les permitan mejorar la estrategia.

2. Conectividad en todos los espacios
Gracias al wifi al 3G ahora internet no está en casa de usuario únicamente, se encuentra en las calles, tiendas, cafeterías, metro… convirtiéndolo en un canal directo para hacer llegar los mensajes en cualquier momento, y creando posibilidades infinitas a las marcas para generar contenido por geolocalización, lo que permite una mayor opción de éxito.

3. La segmentación
Todas las herramientas de monitorización permiten que la segmentación esté más al alcance de todas las empresas, pudiendo tener clasificado a nuestro público, y mostrar contenido mucho más personalizado. El uso masivo de internet por parte de la mayoría de la población ha permitido trabajar con infinidad de datos que permiten tomar decisiones oportunas. Los criterios de segmentación pueden ser demográficos aunque cada vez la tendencia no se centra en segmentos genéricos por clase social, edad o sexo, sino por inquietudes, motivaciones y lugares frecuentes.

4. Cambio de preferencias en los consumidores
El hecho de poner la información al alcance del público hace que cada vez sea más experto en la materia y por lo tanto sepa lo que quiere. Es la era del cliente con conocimiento avanzado que sabe donde encontrar lo que busca. La clave estará en estar en el lugar y momento que el consumidor nos necesite, y no en el lugar donde quiere la marca, como ocurre en la publicidad tradicional. Pasamos de una estrategia basada en el pull de la marca, a otra basada en el push de consumidor.

5. La gran variedad de formatos
El soporte digital permite una mayor difusión y alcance de la marca a través de multitud de formatos, como ebooks, blogs, infographics, vídeos… La facilidad que ofrecen múltiples herramientas para la gestión de contenido, hace que las empresas pequeñas se convierta en grandes generadoras de contenido, y la práctica no quede restringida a las grandes marcas.

6. Canales innovadores de distribución
Gracias a las redes sociales el contenido puede llegar a muchas más personas que forman parte de nuestro público objetivo, y en diferentes formas, como una recomendación de un amigo, que tiene mucho más valor para el usuario que un spot en tv. Además Los costes de inserción y distribución de un contenido en Internet son una fracción de lo que suponen en medios tradicionales, no sólo por las escalabilidad de los costes y por el continuo abaratamiento de los servicios, sino también porque las empresas crean sus propios canales para distribuir el contenido, como perfiles de Youtube, eliminando así los costes de intermediarios.

7. Rápida redirección de la estrategia
Herramientas como Sitecalist o Analytics de donde obtenemos información a tiempo real que nos permite redireccionar nuestra estrategia en un corto espacio de tiempo. Si lo comparamos al contenido distribuido años atrás, la empresa no podía saber si el contenido había llegado al cliente, y mucho menos si había sido leído.


Evolución y futuro del Display Marketing 2013
Laura Senar: es.linkedin.com/in/laurasenar

@einteractive
Estrategias Marketing Online

Estrategias Marketing Online por Laura Senar informe_display_marketing_Page_01informe_display_marketing_Page_03 informe_display_marketing_Page_04informe_display_marketing_Page_06informe_display_marketing_Page_07informe_display_marketing_Page_09 informe_display_marketing_Page_10 informe_display_marketing_Page_11 informe_display_marketing_Page_12 informe_display_marketing_Page_13 informe_display_marketing_Page_14 informe_display_marketing_Page_15 Leer más “Evolución Display Marketing 2013 – @LauraSenar”

Marketing de contenidos de ayer y de hoy, las 7 diferencias – vía @einteractive @LauraSenar


El Marketing de Contenidos de ayer y hoy, las 7 diferencias

El Marketing de Contenidos de ayer y hoy, las 7 diferencias

Es fácil pensar que los buenos planes de marketing han comprendido siempre el contenido como algo importante dentro de su plan de comunicación, veamos algunos ejemplos a lo largo de los últimos 100 años que han hecho del contenido el rey 

1. La democratización de Internet
2. Conectividad en todos los espacios
3. La segmentación
4. Cambio de preferencias en los consumidores
5. La gran variedad de formatos
6. Canales innovadores de distribución
7. Rápida redirección de la estrategia

* by Laura Senar @LauraSenar
Publicitaria reinventada en el terreno digital. Aprendiendo y compartiendo cada día.

CONTEXTO…


1900
 nace la Guía Michelin, que hasta nuestros días, proporciona información de interés y utilidad para el usuario, tanto en relación a rutas hasta consejos y lugares donde hacer todas acciones de mantenimiento del vehículo.

1930 En los años 30 Proctel&Gamble entra en el mundo de las novelas radiofónicas, en una América necesitada de entretenimiento, que le ayudase a sobrellevar la complicada situación económica que estaba viviendo el país.

1987:  Dando un gran salto pasamos a los años 80, donde una asociación entre la empresa editorial de comics Marvel y la juguetera Hasbro, presenta un nuevo producto que añade valor a cada uno de las marcas por separado. Nace de esta forma el primer GiJoe Comic Book, siendo el primero en ser publicitado en televisión además de ser inspiración de una conocida seria de dibujos, conocida a nivel mundial.

2006: Llegando ya a nuestros días tenemos otro ejemplo extraordinario de contenido útil y experiencial para el usuario. Apple y Nike se asocian para crear una aplicación que ayude a todos los corredores amateurs a seguir una rutina de entrenamiento. Leer más “Marketing de contenidos de ayer y de hoy, las 7 diferencias – vía @einteractive @LauraSenar”

How Much For A Facebook Friend?|vía @cmo_com


While marketers agree on the importance of putting a price tag on social media interactions, they also say the area is wide open to interpretation–and very misunderstood. Heads of marketing from Sears, Kimberly-Clark, Comcast and other brands discuss how they measure social ROI. |

ARTICLE HIGHLIGHTS:

  • Most marketers repeatedly refer to pinning down the real value of Facebook likes, Twitter favorites, and Pinterest pins as the “Holy Grail.”
  • “You don’t understand the true value of a like unless you understand the value of paid media around it.”
  • A click-versus-revenue figure would be a simple answer to the ROI question, but is not necessarily the right answer for top management.

Backtracking Vs. Forecasting
Many marketers analyze effectiveness by looking at before-and-after results of a campaign and then use that to model future efforts. For example, Leer más “How Much For A Facebook Friend?|vía @cmo_com”

Clientes: Qué tienes que saber de ellos – vía @thetopictrend #ConociendoTusClientes


Es un hecho que para tener éxito a la hora de implantar una estrategia de medios sociales es necesario conocer a tu clientela, y, por supuesto, a tus usuarios, para poder realizar mejores acciones que conduzcan a la conversión de esos usuarios en clientes.

Ahora bien, existen algunos aspectos que son fundamentales conocer de tus usuarios y clientes, pero, ¿cuáles son?

Pues bien, para empezar, cabe decir que los usuarios quieren sentir que la marca los trata de forma individualizada y personal, necesitan sentir que son especiales, y eso, nosotros, como marca y/o como profesionales, tenemos que tenerlo siempre presente. Por este motivo, tenemos que personalizar todo lo posible nuestras acciones, adecuar todo lo que hacemos a cada usuario.

Además, y esto lo vemos cada día, a los usuarios nos encanta saber que la marca nos conoce, que recuerda las cosas que le decimos. Nos encanta que se acuerden de nuestro nombre, porque eso significa que la marca se interesa por sus usuarios.

http://www.thetopictrend.com/conociendotusclientes-que-tienes-que-saber-de-ellos/

4 Landing Page Testing Tips To Remember -vía @ioninteractive


by Anna Talerico

Testing landing pages can be a lot of fun. Especially when you are able to quickly see results, analyze your data and launch new test waves quickly and easily. It’s addicting to launch an experience and see how it’s performing in real-time.

ion interactive - Optimizing Marketing Performance Beyond Landing Pages

But it’s easy to get so wrapped up in the real-time nature of testing that you forget to stop, slow down and be methodical. We’ve blogged about this recently with our 12-point landing page testing process and awesome format for documenting test plans.

Sometimes even in the when you know the right process to follow, you need a little cold water on your face before you make a wrong turn. Here are 4 quick  tips to remember next time you are in the heady, giddy phase of a landing page test. Just a little dose of testing reality:

1. Don’t call the test too soon.

2. Don’t despair.

3. Be ready to be wrong, be ready to be right.

4. Learn.

  • Trust your landing page testing tool, sit back and let it calculate statistical confidence for you. You want to be sure of the results, and results can change before statistical confidence is reached.
  • Many marketers who are just getting started launch a test with no result, throw up their arms, declare testing doesn’t work and stop testing. Don’t be that marketer. Stick with it, and you will get results.
  • Be the marketer who avoids getting dogmatic about what will and won’t work, and instead be the one who says, “I don’t know, let’s test it”.
  • While launching some big new feature or redesign on your site is all risk (you won’t know how it works until you launch it!), taking a simple layout/content/design test live is pure experimentation—little risk, and lots of opportunity for reward

Ola de Calor Madryn: Exal… Arrive con 7 posiciones a cubrir en Puerto Madryn (III) – @luisggiobio @arriverrhh


  • Ref. 06. Analista Contable Ssr

Con reporte jerárquico al Contralor de la Planta, sus principales actividades serán: Asegurar la correcta registración de la información contable, y emisión de información de la Compañía a entes internos /

exal

externos; imputaciones de asientos diarios, carga de facturas de proveedores, y generación de órdenes de

pago, cierres mensuales a efectos de emitir sumas y saldos en tiempo y forma para crosscheck y posterior reporte para Controlling; conciliación de cuentas y el correspondiente análisis de desvíos;
registración de
ajustes de inventarios; soporte para el balance anual; participación en la atención a requerimientos de auditores externos Nos orientamos a personas con experiencia no menor a 2 (dos) años en posiciones similares, con buen manejo de técnicas de registración contable, manejo de inventarios y
dominio de Excel, inglés nivel intermedio deseable.

  • Ref. 07. Analista de Compras

Con reporte jerárquico al Gerente de Planta y matricial al Gerente Corporativo de Compras, sus principales actividades serán: Realizar las acciones operativas de las compras de la Empresa, para contribuir el abastecimiento y disponibilidad de insumos, productos y servicios que posibiliten las operaciones, participar en la definición de proveedores que requieran convenios de compra, gestionar órdenes de compra, seguimiento de la documentación legal de contratistas, activación de compras. El candidato buscado debe tener experiencia y conocimientos en puestos similares en empresas de producción continua, preferentemente profesional (Lic. Administración/Ing. Industrial: no excluyente). Dominio de herramientas informáticas.

En todos los casos se requiere: Excelente capacidad analítica. Fuerte orientación a resultados. Muy buen manejo de relaciones interpersonales.

En todos los casos se requiere: Excelente capacidad analítica. Fuerte orientación a resultados. Muy buen manejo de relaciones interpersonales.

Estás interesado? Mandanos un mail con todos tus datos, información de tu perfil y remuneración pretendida, mencionando la referencia del aviso a arrive@arriverrhh.com.ar

QUEREMOS CONOCERTE! Tenés Facebook?, nosotros también: FB.com/arrive.recursos.humanos en Twitter también nos encontrás @arriverrhh

Arrive_Gabriel_Catalano

The Main Differences Between Facebook & Google+ | vía @PlusDaily


Thanks so much to Paul Maplesden
Google Plus Daily

Facebook or Google Plus?  

Facebook, once the darling of the social media world, is starting to lose its sheen. With the new restrictions on what people can see, privacy issues, increasing advertising, promoted posts and less relevant content in news feeds, many people are starting to look for alternatives.

 
Fortunately, there’s an interactive, well supported, rapidly growing, easy to use social network that’s ready for you right now, Google Plus. In this article, we’ll explore some of the similarities, and differences between the two networks, answer some of your questions and let you know how to make the switch.

Hang on, isn’t Google Plus a ghost town?

Google Plus has certainly had this criticism levelled at it many times in the past, and once, that might have been true. When the network first launched, it was quite tricky to find other members and interact with them. Now, that’s all changed.

In late 2012, Google Plus launched Communities, interactive forums where people with common interests could gather and discuss the things important to them; some of these communities have around 50,000 members! 
 
They also improved their ‘Find People’ functionality, making it easy to find former colleagues and classmates, review your existing contact lists and providing suggestions for interesting people to follow.
 
This, together with Google’s continued promotion and support of the network means that it’s now the second biggest social media network in the world with 340 million users active there every month.

OK, so what is the main difference between Facebook and Google Plus?

If there’s one main difference, I’d say it’s this:
  • Facebook focuses on connecting you with your existing friends and your relationships with them
  • Google Plus helps you build new connections, find interesting people and discover content that can surprise and delight you
That’s not to say that Facebook can’t help you discover new things, or that Google Plus can’t help you stay in touch with your current friends, far from it. 

Google Plus is simply setup to let you define exactly what you want to see and from whom, whilst also highlighting some of the best people, content and thinking so you can expand your interests and horizons.

How does that work? How can I control what I (and others) see in Google Plus?

When you follow people in Google Plus (just like friending them on Facebook), you can add that person to one or more Google Plus ‘Circles’. You can make these circles about anything you like: you might have one for family members, one for business colleagues, another one for people that post awesome photographs and another for popular science.

News destacadas: vía vuelodigital.com – @vuelodigital


Las 10 apps más utilizadas en el mundo

Dentro de las 10 aplicaciones más utilizadas en el mundo por los usuarios de smartphones son las redes sociales y mensajería, de acuerdo con GlobalWebIndex.
Estas aplicaciones permiten a los negocios estar en contacto con sus clientes e implantar estrategias de 
marketing digital innovadoras. El estudio hecho público a través del sitio Statista revela que el 54 por ciento de los usuarios de smartphone utiliza Google Maps, que es la aplicación móvil más popular.

Después sigue Facebook, que es utilizado por el 44 por ciento de las personas con un smartphone.

Enseguida destacan YouTube Google+, con 35% y 30%, respectivamente.

En quinto puesto se ubica la aplicación para chat WeChat, con 27 por ciento.

Las siguientes cinco aplicaciones móviles más utilizadas en el mundo son:Twitter (22%), Skype (22%), Facebook Messenger (22%), WhatsApp (17%) e Instagram (11%).

A continuación te presentamos la gráfica que reproducen Statista y Mashable de las 10 aplicaciones móviles que más se utilizan en el mundo:

Por: Daniel Vivanco

Las 5 marcas con mayor crecimiento en Google+

Con 500 millones de usuarios a nivel mundial, Google+ es la quinta red social, cuyos países con mayor penetración son Estados Unidos e India, de acuerdo conTreceBits. Las marcas que optan porGoogle+ es porque ofrece una exposición adicional a las búsquedas en Google, ayudándoles a posicionarse en el mercado.

De acuerdo con Socialbakers, las marcas que mayor crecimiento tuvieron durante la última semana en esta red social fueron CinemexVolkswagen de MéxicoCentro de Capacitación Cinematográfica, A.C.Chevrolet México  y Nokia México.

What People Do on Your Site and Why – thnkz to @TheGrok


http://www.bryaneisenberg.com/

In the most general scheme of categorization, we’ve learned that each of the millions of different personalities falls into one of four main groups, which my brother and I labeled in 2001 in our book “Persuasive Online Copywriting” as Driver, Amiable, Expressive, and Analytical, and later renamed them to:

  • Competitive. Fast-paced decision-making, logically oriented
  • Spontaneous. Fast-paced decision-making, emotionally oriented
  • Humanistic. Slow-paced decision-making, emotionally oriented
  • Methodical. Slow-paced decision-making, logically oriented

It doesn’t really matter what you call them. The thing is, you need to become intimately acquainted with these personalities. They are your website’s visitors. And once you know who they are, you have the inside track on how you shape your design and writing to persuade them most effectively.

At the most fundamental level, all people are motivated by a single, critical question: what’s in it for me (WIIFM)? Their dominant personality types strongly influence how they ask that question, perceive value, and consciously – or more typically, subconsciously – approach a decision-making task.

You can certainly see this behavior when you listen to people during usability tests. In fact, check out this video for people searching for “black diamonds.” Listen to their choice of words, how certain things make them feel, and what moves them forward or causes them to stumble.

 

Usability pundit Jakob Nielsen shared the results of an eye-tracking study he performed in 2007 on the U.S. Census Bureau’s home page. He uses gaze plots to describe four main types of visitor behavior: “search-dominant,” “navigation-dominant,” “tool-dominant,” and “successful.” If you were to look at these four types of behavior through the lens of the personality types you would naturally see beyond what people gazed at and clicked on, and into why they acted the way they did. It’s a natural preference.

Creating a Standard Data Layer for the Tag Management Industry – via @googleanalytics


It’s been an exciting few months for Google Tag Manager. As referenced in our previous post this morning, Google Tag Manager is now serving twice the amount of traffic it was in April 2013 and we have been steadily adding features. Recently, at Google I/O, we announced that  Google Tag Manager will also work with mobile applications.

Source http://analytics.blogspot.com.ar/

 
This week, a consortium of companies, including IBM, Accenture and more, along with the W3C, announced they are collaborating to create a standard Data Layer.
 
The data layer is a core component of Google Tag Manager and a common way for all businesses to implement tag management tools. It’s a standard way to format data within a web page.  Think of the data layer as a central way for analytics and marketing tools to communicate and share data on a web page.
 

 
It’s typically used in two ways: 1. to store data and provide a clear separation between the data and presentation layer of the page and 2. to store data when some type of user activity occurs.  The information in the data layer can then be consumed by different web technologies, like analytics tools or marketing tools, through a tag management platform.
 
Through the W3C community group we’re supporting the effort to standardize the format and syntax of the data layer. This will make it a lot easier for businesses to add data to HTML  and access it with different tools. An industry-wide standard will create a common way that websites and tag management tools can interact – thus making it easier on site owners.
 
Standards can not exist in a vacuum. They need adoption. Please take some time to learn about this effort and the specification. You can learn more about the work at the W3C Customer Experience Digital Data Standard Community Group site where you can also review the first draft of the Specification. If you’re interested in participating please join the group and help us test and refine the spec.
 
Posted by Brian Kuhn, Lukas Bergstrom & Justin Cutroni, Google Tag Manager Team

How to get started in mobile marketing – thnxz to @qrcodepress


Mobile marketing has reached the point of explosion, and it is now perfectly clear to most marketers and businesses that taking part in it and using its techniques is no longer an option. It’s a necessity.

(Abstract)

To start, business owners must recognize that failing to begin a mobile strategy right now could be suicide.

The first step to getting started is to actually begin. It’s not enough to just know that you need to mobile optimize and start reaching out to smartphone and tablet users. You need to act. Just deciding isn’t going to make it happen. Begin to find out what types of approaches are available so that you can consider their implementation.

Full story >here<  🙂

Business owners should find an experienced, professional mobile marketer to help to build this strategy. 

Strategy must be discussed from the ground, up, and it should address the following components:

• Mobile web – optimization of the original website or the development of a new site designed specifically for the smaller screen.
• SMS (short message service) – also known as text messaging, which can send discounts, contests, and other promotions to consumers, regardless of whether they have smartphones or feature phones.
• Mobile ads – these are typically a hard sell, but in specific circumstances can be highly beneficial.
• QR codes – two dimensional barcodes help to bring the real world and mobile world together and are exceptionally inexpensive to create, implement, and use.
• Check-in apps – last year saw a skyrocketing use of these applications among users of smartphones.

Full story >here<  🙂

Recommended: “The 2013 Social Media Landscape [Infographic]” – thnxz to @briansolis


Vía briansolis.com
(Abstract)

After almost two-and-half years, it is with great pleasure that I officially unveil the fourth edition of The Conversation Prism. Viewed and downloaded millions of times over, The Conversation Prism in its various stages has captures snapshot of important moments in the history and evolution of Social Media.

For those unfamiliar with The Conversation Prism, it is an evolving infographic that captures the state of social media, organized by how important social networks are used by professional and everyday consumers. It was created to serve as a visual tool for brands to consider unforeseen opportunities through a holistic lens. Over the years, it has served as a business tool as well as art decorating the walls and screens of offices, conference halls, and also homes.

With research beginning in 2007, the original Conversation Prism debuted in 2008 as a visual map of the social media landscape. Years and four iterations later, it remains an ongoing study in digital ethnography that tracks dominant and promising social networks and organizes them by how they’re used in everyday life.

It is provided as a free download in many sizes and shapes here.

Full story? —>Here 🙂

Why is The Conversation Prism More Than a Pretty Infographic?

The Conversation Prism is important because it is the ONLY research-driven map that explores the evolution of the social web dating back to the rise of social media.

It is a combination of research and digital ethnography. It groups networks by how people use them. It includes both leading and promising networks. It’s not intended to show every network, but instead how the shape of the social web is changing and who the front runners are pushing social media in new directions.

The Conversation Prism was designed to help strategists see the bigger picture in the evolution of social media beyond the most popular and trendy sites. It is intended to help in a number of ways…

1. As a form of validation to show executives that social media is not a fad and that it’s bigger than Facebook, YouTube, Twitter, and Pinterest.

2. To motivate teams to find new ways to think about social media and explore new ways to improve experiences and relationships.

3. Provide a top-level view to help strategists study the landscape as they plan their next social media strategy.

History: When were the previous versions released?


1.0 = August 2008 (pictured above)

2.0 = March 2009

3.0 = October 2010

4.0 = July 2013

What’s new with Version 4.0?

Version 4.0 is the latest update in the two-and-half years since 3.0 (pictured above) was introduced in 2010. It also features an entirely new design.

Version 4.0 brings about some of the most significant changes since the beginning. In this round, we moved away from the flower-like motif to simplify and focus the landscape.

With all of the changes in social media, it would have been easier to expand the lens. Instead, we narrowed the view to focus on those that are on a path to mainstream understanding or acceptance.

The result was the removal of 122 services while only adding 113. This introduces an opportunity for a series of industry or vertical-specific Prisms to be introduced.

Full story? —>Here 🙂