Facebook’s Voting Reminder Has Curious Timing | allfacebook.com


At the start of Election Day, Facebook pointed out that users will gradually see a prompt at the top of their page (and as a notification on their mobile app) to declare that they’ve voted and motivate friends to do the same. However, many users noticed that the prompt seemed to be timed to follow moments of inactivity, presumably following a user’s journey to the polls.

Earlier today, many users noticed that the prompt (as seen below) was not on their page this morning, but popped up after they were away from the computer for a while:

This “I’m a Voter,” button has proven to be pretty popular. In the 2010 election, the prompt drove an extra 340,000 users to the polls, according to a University of California, San Diego study.

A Facebook spokesperson said that there’s no hocus pocus going on, noting that notifications were “rolling out throughout the day.”

Readers: When did you see the “I’m a Voter,” prompt on Facebook?

Justin Lafferty articles…

INFOGRAPHIC: Humorous Look At Facebook’s IPO


http://allfacebook.com

With all of the serious news and analysis surrounding Friday’s Facebook initial public offering, Victoria, British Columbia-basedForbes blogger Greg Voakes chimed in with Facebook MBA, a humorous infographic based on Facebook’s timeline profile.

We particularly enjoyed the fictional status updates and comments from Facebook Co-Founder and Chief Executive OfficerMark Zuckerberg, legendary investor and Berkshire Hathaway CEO Warren Buffett, and MySpace Co-Founder Tom Anderson, among others.

5 Most Essential Facebook Marketing Metrics


 

http://allfacebook.com

Here are five simple, but oh-so-usefulsocial media metrics you should be measuring right now.

Volume

The first — and easiest — social media metric to measure is volume.

What is the size of the conversation about your brand or your campaign? Volume is a great initial indicator of interest. People tend to talk about things they either love or hate, but they rarely talk about things they simply don’t care about at all.

While volume can seem like a simple counting metric, there’s more to it than just counting likes and wall posts. It’s important to measure the number of messages about your brand, as well as the number of people talking about your brand, and track how both of those numbers change over time.

Facebook insights has a useful metric, cleverly called “people talking about this” that measures how many unique people have posted something to their walls about your brand page.

Learn when volume is higher — are there days or times when more people seem to be talking about your brand? You can use this information to focus more of your own posts during these times to get more engagement, which we’ll talk about in a minute.

Reach

Reach measures the spread of a social media conversation.

On its own, reach can help you understand the context for your content. How far is your content disseminating and how big is the audience for your message? Reach is a measure of potential audience size.

And of course, a large audience is good, but reach alone does not tell you everything. Reach becomes very powerful when compared to other engagement metrics. Use reach as the denominator in your social media measurement equations.

Pick important action or engagement numbers like clicks, shares and comments, and divide them by reach to calculate an engagement percentage. Of the possible audience for your campaign, how many people participated? Reach helps contextualize other engagement metrics.

Engagement Leer más “5 Most Essential Facebook Marketing Metrics”

Facebook Rolls Out Offers, Acquires TagTile

Today, we are happy to announce that we are joining Facebook, and that they are acquiring substantially all of our assets. It’s a huge opportunity for us to take our goal –helping businesses grow — and do it on a much, much bigger scale than we could have on our own.

We won’t be taking on any new customers as of today, but the service will continue to work as is for now. We’ll be reaching out to customers directly once future plans are set, but Tagtile as it exists today won’t be part of what we do at Facebook.

We want to thank every business owner who used Tagtile and every user who downloaded the app. We’re excited by what lies ahead for us with Facebook, and are sure you will like what you see next.



Today Facebook is debuting itsoffers service, the same day as the announced acquisition of rewards startup TagTile.

Facebook created a video about the rollout that we’ve embedded below, and issued a prepared statement to the media saying:

We’re happy to confirm that Tagtile’s founders are joining Facebook, and that Facebook is acquiring substantially all of the company’s assets. We’ve admired the engineering team’s efforts for some time now and we’re excited to have them join Facebook.

TagTile‘s homepage featured a longer spiel about the acquisition… Leer más “Facebook Rolls Out Offers, Acquires TagTile”

INFOGRAPHIC: Your Facebook Data Is Worth $118.34


by David Cohen | allfacebook.com

The social data of Facebook users is worth $118.34 apiece, and it takes an average of 402.3 Facebook shares to earn $10 in revenue, according to a new study from online backup service Backupify.

INFOGRAPHIC: Privacy On Facebook Versus Google Plus Posted by Jackie


By Cohen
http://www.allfacebook.com/infographicprivacy-on-facebook-versus-google-plus-2011-10 

Which site offers more privacy, Facebook or Google Plus? A pretty good comparison between the two appears in an infographic below.

Peer One Hosting created the infographic that illustrates how neither site outdoes the other in the way of privacy.

Get Facebook Instant Messaging On Your Desktop Now

Are you itching for Facebook to make available its new messaging platform? Do you like chatting on the social network but wish it didn’t require you to keep a tab or window open in your browser?

Two U.K. developers, Daniel Offer and Henrik Larsson, designed a solution for just this: An independent application that syncs up with Facebook chat to allow you to IM all your buddies straight from your desktop. The desktop chat messenger client for Facebook called Chit Chat works a lot like other other instant messaging applications.

Offer and Larsson developed the product when they noticed two main problems with Facebook chat, according to an article in SmashingHub. “Not everyone wants to access the Facebook site itself every time they want to chat, post status updates, and write on walls, and the chat function on Facebook was” not very reliable.


Posted by Meredith Singer
http://www.allfacebook.com/

Are you itching for Facebook to make available its new messaging platform? Do you like chatting on the social network but wish it didn’t require you to keep a tab or window open in your browser?

Two U.K. developers, Daniel Offer and Henrik Larsson, designed a solution for just this:  An independent application that syncs up with Facebook chat to allow you to IM all your buddies straight from your desktop. The desktop chat messenger client for Facebook called Chit Chat works a lot like other other instant messaging applications.

Offer and Larsson developed the product when they noticed two main problems with Facebook chat, according to an article in SmashingHub. “Not everyone wants to access the Facebook site itself every time they want to chat, post status updates, and write on walls, and the chat function on Facebook was” not very reliable. Leer más “Get Facebook Instant Messaging On Your Desktop Now”

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