La medida representaría un cambio significativo para el mayor sitio de videos a nivel mundial, donde sus reproducciones, usualmente acompañadas con pequeños anuncios publicitarios, atraen a más de 1.000 millones de personas al mes.
“YouTube right now is ad-supported, which is great because it has enabled us to scale to a billion users; but there are going to be cases where people are going to say, `I don’t want to see the ads, or I want to have a different experience’,” Wojcicki said in an onstage interview. She compared the idea to apps where users can “either choose ads, or pay a fee, which is an interesting model. … We’re thinking about how to give users options.”
“We’ve been thinking about other ways it might make sense for us [at YouTube]. We’re early in that process, but if you look at media over time, most of them have both ads and subscription services,” she said.