It wasn’t too long ago when the desktop computer was
the dominant online platform and the central hub for all the
consumer’s digital activities. But with the proliferation of
smartphones, soon followed by the tremendous success of the
tablet, mobile’s rise has been swift and unrelenting. Last year
saw the U.S. become a multi-platform majority, a significant
milestone in which the majority of digital consumers used both
desktop and mobile devices every month. Around the same time,
mobile first surpassed desktop in terms of total digital media
engagement. And finally, just this year another key milestone was
reached — the app majority — where now the majority of all
digital media time spent occurs on mobile apps.
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The US Mobile App Report