How one founder used Instagram likes to earn $500K in new business

All of that is a fun little social experiment. And hey, maybe this hack could be helpful for brands looking to build a following on Instagram. (Instagram’s nascent advertising program is still not open to most brands.)
But more intriguing than simply gaming the system in pursuit of Instagram fame is a valuable business case for Lovematically. Spreading the Instagram love actually boosted new business at Chawla’s agency.