The future of integration platforms is prescriptive rather than descriptive – @gigaom


SUMMARY: The current middleman services that link connected devices and different web platforms are just the first step in building out a context-aware internet of things.

by Seema Jethani, Enstratius

The next generation of integration platforms will be prescriptive where they will be able to observe our behavior across various facets of life and automatically build or recommend integrations for us.

Image representing Zapier as depicted in Crunc...
Image by None via CrunchBase

The popularity of APIs today has given rise to vendors such as IFTTT and Zapier that help us tie various services together very easily, without requiring us to program to the APIs ourselves. Gartner likes to call such vendors iPaaS or Integration Platform as a Service providers.

The beauty of Google NOW is that it passively delivers information to us that it predicts we will want, based on our search habits… These products aim at improving productivity and efficiency by reducing the user involvement.

Integration platforms of the future will take advantage of advances in machine learning, speech recognition, motion detection, location services and sensor networks and evolve from being descriptive and predictive to prescriptive. They will transform into PIPaaS or Prescriptive Integration Platforms as a Service.

Seema Jethani is director of product management at Enstratius, a Dell software company.

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