As with other photo-sharing operations such as EyeEm, Mobli is trying to make its images as searchable as possible, so people can vicariously “share” experiences. The Israeli firm said on Wednesday that América Móvil’s investment would allow it to launch and expand its “visual search engine”.
Picture-sharing is a pretty crowded market, so you have to find ways to stand out. One way is to gain celebrity backing, as Israel’s Mobli has done in style — we’re talking Leo DiCaprio, Tobey Maguire, Serena Williams and (cough) Lance Armstrong. Even better, though, is an investor who can literally put your app in front of the noses of millions of customers.
Enter Carlos Slim, América Móvil(s amx) chief and dueller of Bill Gates for the title of “world’s richest man”. Slim’s Mexican communications giant joined in a hefty $60 million funding round for Mobli this week, in a strategic investment that will see the Instagram(s fb) rival introduced to América Móvil’s users “throughout the Americas,” as Slim said in a statement.
Considering América Móvil has close to a quarter of a billion subscribers throughout the Americas, that should provide a bit of a boost for Mobli.
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