25 septiembre 2013 – Gabriel Catalano®

According to comScore, 210 million unique visitors see ads served by the Google Display Network each month in the US alone.

That’s as many viewers as all of the Emmy-nominated dramas put together! It’s hard to visualize the full Google Display ecosystem in terms of numbers alone, so we’ve created an infographic to show some of our great partner sites and the metrics (like the 1 trillion monthly impressions) they generate:

Reach | Relevance | Trust

Even given those big numbers, though, marketers know that sheer volume isn’t where successful ads start. The real magic lies in the connection one ad makes with one consumer at a moment that counts. That’s why the place where the brand meets the consumer is so important. When a publisher has a close relationship with users, it’s like the ad is being introduced by a trusted friend.

Reach Continuar leyendo «Reach, Relevance and Trust – vía @adwords»

Thnz Caro Bertoni @MinervaZ

Working with Ipsos Research, we surveyed 3,000 mobile searchers who had recently made purchases across different industries to understand the role that click to call – from paid or organic search results – played in the purchase process. We found that calls are not only an important channel for research and transaction, but also the presence of a phone number in search results can strongly influence the perception of a business’s brand.

Click to call is important to consumers across all verticals.

Across all seven of the verticals we researched (Travel, Restaurant, Auto, Local Services, Retail, Finance, Technology) click to call was an important feature for people looking to find information and make purchases.

62% of consumers searching for auto parts and services would be very likely to use click to call, and 57% would use click to call to compare pricing.
60% of those searching for car rental information on their phone would use click to call, and 44% would call to make a reservation.
Within local services, 76% would use call features to schedule an appointment for professional services.
61% of people searching for financial services on their smartphones are likely to use click to call to make changes to their bank accounts.

Consumers rely on calls for research and transacting. Continuar leyendo «New research shows that 70% of mobile searchers call a business directly from search results – Thnz Caro Bertoni @MinervaZ»