by Seth Godin
(or your business development team, your fundraising team or your pr folks)…
- Who are you trying to reach?
- Why do they decide to support us?
- What do you need in order to make this happen more often?
The answer? + http://sethgodin.typepad.com/seths_blog/2013/09/three-questions-to-ask-your-marketing-team.html