A personalized video experience creates a more engaged viewer(?) – vía @FastCompany CC /@comScoreLATAM

IF WE HAD A SYSTEM THAT SAID PEOPLE IN THE U.S. NEVER WANT TO WATCH ANYTHING THAT’S KOREAN OR KPOP, THEN WE NEVER WOULD’VE SHOWN PEOPLE THAT PSY VIDEO.

Anuncios

“I DON’T PERCEIVE THE SYSTEM YET UNDERSTANDS WHAT MY TRUE INTERESTS ARE”

Image representing YouTube as depicted in Crun...
Image via CrunchBase

BY: 

Trying to sift through YouTube on your own would be a monumental task. With more than 100 hours of video uploaded every minute, the amount of new content that’s published in a single week is longer than your entire lifetime.

That’s where discovery comes into play. To help viewers find videos that are relevant and interesting to them, YouTube (and practically every video, set-top box, and TV company) is investing heavily in video personalization. The idea is twofold: A personalized video experience creates a more engaged viewer, who will, in turn, sit through more ads and help the platform’s bottom line.

On Sunday, the Emmy Awards will honor the best TV has to offer, but the National Academy of Television Arts & Sciences hasn’t forgotten about Silicon Valley, recognizing YouTube, Amazon, Adobe, Netflix, and TiVo for their work in video personalization. While these companies landed Emmy statues–to be presented January at the International Consumer Electronics Show–for their advancements in video technology, overall the industry recognizes there’s no clear

YouTube used to measure its success by counting video clicks, but the focus now is on increasing total view time. The site now streams 6 billion hours a month–an hour for every person on Earth–up from 4 billion within the last year. Google doesn’t break out advertising revenue for YouTube, but the video site consistently tops video rankings in the U.S., with 167 million watching 17.4 billion videos in August, the most recent data available from.
– See + http://www.fastcompany.com/3017012/tech-forecast/youtube-is-winning-an-emmy-but-video-recommendation-still-has-a-long-way-to-go

Autor: Gabriel Catalano - human being | (#IN).perfección®

Lo importante es el camino que recorremos, las metas son apenas el resultado de ese recorrido. Llegar generalmente significa, volver a empezar!