por Rodolfo de Juana
Andy Lippman and Grace Woo
VR Codes are dynamic data invisibly hidden in television and graphic displays. They allow the display to present simultaneously visual information in an unimpeded way, and real-time data to a camera. Our intention is to make social displays that many can use at once; using VR codes, users can draw data from a display and control its use on a mobile device. We think of VR Codes as analogous to QR codes for video, and envision a future where every display in the environment contains latent information embedded in VR codes.
Viral Spaces, MIT Media Lab
VRCodes are currently being developed by Pixels.IO as a spinoff of the Viral Spaces group.
Envision a world where inconspicuous and unobtrusive display surfaces act as general digital interfaces which transmit both words and pictures as well as machine-compatible data. They also encode relative orientation and positioning. Any display can be a transmitter and any phone can be a receiver. Further, data can be rendered invisibly on the screen.
VRCodes are currently being developed by Pixels.IO as a spinoff of the Viral Spaces group. See the MIT Media Lab PLDB entry and firstname.lastname@example.org
Recent uses of VRCodes
by Seth Godin
(or your business development team, your fundraising team or your pr folks)…
- Who are you trying to reach?
- Why do they decide to support us?
- What do you need in order to make this happen more often?
IF WE HAD A SYSTEM THAT SAID PEOPLE IN THE U.S. NEVER WANT TO WATCH ANYTHING THAT’S KOREAN OR KPOP, THEN WE NEVER WOULD’VE SHOWN PEOPLE THAT PSY VIDEO.
«I DON’T PERCEIVE THE SYSTEM YET UNDERSTANDS WHAT MY TRUE INTERESTS ARE»
BY: ALICE TRUONG
Trying to sift through YouTube on your own would be a monumental task. With more than 100 hours of video uploaded every minute, the amount of new content that’s published in a single week is longer than your entire lifetime.
That’s where discovery comes into play. To help viewers find videos that are relevant and interesting to them, YouTube (and practically every video, set-top box, and TV company) is investing heavily in video personalization. The idea is twofold: A personalized video experience creates a more engaged viewer, who will, in turn, sit through more ads and help the platform’s bottom line.
On Sunday, the Emmy Awards will honor the best TV has to offer, but the National Academy of Television Arts & Sciences hasn’t forgotten about Silicon Valley, recognizing YouTube, Amazon, Adobe, Netflix, and TiVo for their work in video personalization. While these companies landed Emmy statues–to be presented January at the International Consumer Electronics Show–for their advancements in video technology, overall the industry recognizes there’s no clear
YouTube used to measure its success by counting video clicks, but the focus now is on increasing total view time. The site now streams 6 billion hours a month–an hour for every person on Earth–up from 4 billion within the last year. Google doesn’t break out advertising revenue for YouTube, but the video site consistently tops video rankings in the U.S., with 167 million watching 17.4 billion videos in August, the most recent data available from.
– See + http://www.fastcompany.com/3017012/tech-forecast/youtube-is-winning-an-emmy-but-video-recommendation-still-has-a-long-way-to-go