New Nielsen Findings: If You Love a TV Show, You’re More Likely to Remember the Ads – Vía @MarketingPilgrm


arrow_novsweepsposter_600Nielsen did a spectacular thing: they cataloged 70,000 TV ads on 6,777 TV shows over a three year period then figured out the correlation between the viewers interest in the show and their recall of the ad.

They divided this by that, accounted for X and filled in the Y and came to this conclusion:

For every 2 percentage point improvement in a viewer’s program engagement—how well people remember what happened in a TV show they watched the prior evening—advertisers can (on average) expect a 1 percentage point improvement in sustained ad memorability.

In other words – the more a person likes a show, the more they’ll remember the commercials that ran during the show.

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Autor: Gabriel Catalano - human being | (#IN).perfección®

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