Cinemagraphs™ – cinemagraphs.com

by Jamie Beck and Kevin BurgPress

The History of Cinemagraphs

A Cinemagraph is an image that contains within itself a living moment that allows a glimpse of time to be experienced and preserved endlessly.

Visual Graphics Artist Kevin Burg began experimenting with the .gif format in this style in 2009 but it wasn’t until he partnered with photographer Jamie Beck to cover NYFW that Cinemagraphs were born. Marrying original content photography with the desire to communicate more to the viewer birthed the cinemagraph process. Starting in-camera, the artists take a traditional photograph and combine a living moment into the image through the isolated animation of multiple frames. To quote supermodel Coco Rocha «it’s more than a photo but not quite a video».

Beck and Burg named the process «Cinemagraphs» for their cinematic quality while maintaining at its soul the principles of traditional photography. Launched virally through social media platforms Twitter and Tumblr, both the style of imagery and terminology has become a class of its own. The creative duo are looking forward to exploring future display technologies for gallery settings as well as pushing this new art form and communication process as the best way to capture a moment in time or create a true living portrait in our digital age while embracing our need to communicate visually and share instantly.

Jamie Beck and Kevin Burg reside in New York City.

Continuar leyendo «Cinemagraphs™ – cinemagraphs.com»

Bajando el CPC en Adwords. Guía Rápida

Probá variaciones de texto en los anuncios, alterar el orden del mensaje y medid la reacción en el importe del CPC (y que por supuesto, hayan clics).

Sem y SEO para todos los públicos

Después de varias semanas sin preparar nada, hoy quiero hacer una mini chuleta para explicar que cosas tenemos que tener en cuenta para bajar el CPC de nuestros anuncios y hacer que estos rindan y conviertan más.

Ver la entrada original 605 palabras más

Los entendidos no compran marcas – vía @revista_mercado

El experimento fue realizado con chefs y farmacéuticos.A los profesionales les resulta más fácil que al comprador común ignorar la montaña informativa que crean las marcas, según el estudio de la Booth School of Business de la Universidad de Chicago. Continuar leyendo «Los entendidos no compran marcas – vía @revista_mercado»

«antes que tu empleado patee tu trasero»: Síntomas de un mal jefe – vía @muypymes CC/ @luisgiobbio

En el OpenForum de American Express nos hablan de cinco síntomas que pueden indicar que nuestras habilidades directivas son mejorables. (antes que tu empleado patee tu trasero)

El adicto al trabajo

Te gusta tanto trabajar, que no entiendes que haya personas que no les guste tanto como a ti. ¿Quién no querría trabajar un fin de semana o renunciar a parte de sus vacaciones para sacar adelante ese proyecto tan interesante? ¿Por qué nadie te responde a los e-mails que mandas los viernes a las tres de la mañana?

Muchos duelos de start-ups y pequeñas empresa, sufren este síndrome: auténticos Workaholics. Y no es que lo podamos criticar abiertamente. Al fin y al cabo, cada uno hace lo que quiere con su negocio. Lo que sí es criticable es que queramos que todos los que nos rodean también se conviertan en adictos al trabajo, que les obliguemos a trabajar, cuando no deberían estar haciéndolo. Continuar leyendo ««antes que tu empleado patee tu trasero»: Síntomas de un mal jefe – vía @muypymes CC/ @luisgiobbio»

«Accede, capacita, actúa» – Aparta la fecha para la Cumbre de Google Analytics 2013 [#GASummit]

Nuestro equipo está comprometido con mantenerte a la vanguardia de los datos. Por eso hemos hecho continuamente que el contenido en nuestra cumbre anual de usuarios sea más accesible. El año pasado publicamos el evento en vivo en un blog social y publicamos un resumen de los anuncios clave. Pero te hiciste escuchar fuerte y claro: querías más. Así que estamos muy emocionados de cumplir con esa petición: este año estamos extendiendo una invitación virtual a todos nuestros usuarios.

Acompáñanos en una transmisión en vivo de las sesiones clave durante nuestra cumbre de Google Analytics el 1 de octubre a las 9:10 a.m. hora del Pacífico. Ve y escucha sobre el futuro del análisis de marketing de los líderes de Google: Paul Muret, Vicepresidente de Ingeniería de Google Analytics, y Babak Pahlavan, Director de Gestión de Productos de Google Analytics. Aprenderás acerca de los nuevos productos que estamos lanzando y escucharás tres formas de aprovechar La oportunidad de los datos:

Conectar los datos correctos con las personas correctas.
Capacitar a todos los empleados para que analicen datos
La manera en que actuar sobre los conocimientos impulsa a las organizaciones hacia adelante

Establece hoy el recordatorio para el evento y asegúrate de unirte a la conversación en Google+ y Twitter con el hashtag#GASummit.

Publicado por Suzanne Mumford, Marketing de Google Analytics

Ctrl-Alt-Del Design, Gates –>Blames IBM – vía @mashable

Bill Gates said that a convoluted login screen was a big design flaw for Windows, but he’s not taking credit for it.

The Microsoft co-founder revealed in a speech at a Harvard University fundraiser that forcing users to use the control-alt-delete key combination to log into their PCs was a mistake — one made by IBM, the designers of the reboot combination. Gates went on to explain that the multiple-key command — often called the three-finger salute — was created by David Bradley, an engineer who worked on the original IBM design.

Fun Video: William H. Gates III COL ’77, LLD ’07 Q&A The Harvard Campaign Launch Continuar leyendo «Ctrl-Alt-Del Design, Gates –>Blames IBM – vía @mashable»

Es una nenaaa, apenas 15 años y domina el WWW – @Biz_Tec

En realidad, el primer nombre de Google no fue exactamente Google. Antes de que los fundadores Sergey Brin y Larry Page se decidieran por ese nombre, el motor de búsquedas, un proyecto que nació en sus épocas de Standord, era conocido como ‘BackRub’ (masaje en la espalda).
Quienes navegamos en Internet desde hace algunos años, experimentamos los cambios que trajo consigo Google: un buscador que poco a poco se fue posicionando en el gusto de los usuarios por su sencillez y su eficacia en las búsquedas. A 15 años de su llegada, hoy es el sitio Web más visitado del mundo y mundo y la segunda marca con mayor valor de mercado. Continuar leyendo «Es una nenaaa, apenas 15 años y domina el WWW – @Biz_Tec»

Tu propia taza de café de Starbucks en casa – thnz @Biz_Tec

Incursionar en el mercado de café soluble le dará la oportunidad a la cadena de extender su mercado y seguir captando consumidores en México, donde siete de cada diez tazas de café que se consumen son solubles. Starbucks ahora venderá café soluble

Saraí Jiménez Además, la subdirectora de Comunicación de Starbucks Coffee, dijo en entrevista para Notimex que su objetivo no es entrar como un competidor del café soluble, sino extender la experiencia Starbucks a otros espacios, como a las oficinas u hogares de las personas y de esta manera ofrecer un producto de gran calidad. Continuar leyendo «Tu propia taza de café de Starbucks en casa – thnz @Biz_Tec»

Marketer Perceptions of Mobile Advertising – @iab

Download the Full Study | Read the Press Release

Brand marketer mobile budgets surged 142 percent between 2011 and 2013, according to IAB analysis of figures released in this new IAB study, produced by Ovum, which updates the landmark “Marketer Perceptions of Mobile Advertising” survey of 2011. This finding supports the prior study’s prediction that brand marketers’ mobile advertising budgets were on the uptick. In addition, the survey showed that the number of marketers who maintained annual mobile budgets exceeding $300,000 more than quadrupled, rising from merely 7 percent in 2011 to 32 percent this year.

This is the second survey based study that Ovum has produced for the IAB’s Mobile Marketing Center of Excellence, building on the first, ground breaking survey conducted in 2011. Both surveys were conducted among marketers at 300 US companies active in mobile advertising.
This 2013 iteration uses a fresh sample, provides a B2B and B2C perspective and introduces new questions, reflecting changes that have taken place in mobile advertising over the last two years.
The findings presented in this study provide a unique insight into mobile advertising from a buyer perspective, and the results are once again both positive and challenging.

Google introduces new ‘Hummingbird’ search algorithm – vía @Reuters

Amit Singhal, senior vice president of search at Google, introduces the new ‘Hummingbird’ search algorithm at the garage where the company was founded on Google’s 15th anniversary in Menlo Park, California September 26, 2013.

Credit: Reuters/Stephen Lam

MENLO PARK, California | Thu Sep 26, 2013 6:25pm EDT

(Reuters) – Google Inc has overhauled its search algorithm, the foundation of the Internet‘s dominant search engine, to better cope with the longer, more complex queries it has been getting from Web users.

Amit Singhal, senior vice president of search, told reporters on Thursday that the company launched its latest «Hummingbird» algorithm about a month ago and that it currently affects 90 percent of worldwide searches via Google.

Google is trying to keep pace with the evolution of Internet usage. As search queries get more complicated, traditional «Boolean» or keyword-based systems begin deteriorating because of the need to match concepts and meanings in addition to words.

«Hummingbird» is the company’s effort to match the meaning of queries with that of documents on the Internet, said Singhal from the Menlo Park garage where Google founders Larry Page and Sergey Brin conceived their now-ubiquitous search engine. Continuar leyendo «Google introduces new ‘Hummingbird’ search algorithm – vía @Reuters»

Reach, Relevance and Trust – vía @adwords

According to comScore, 210 million unique visitors see ads served by the Google Display Network each month in the US alone.

That’s as many viewers as all of the Emmy-nominated dramas put together! It’s hard to visualize the full Google Display ecosystem in terms of numbers alone, so we’ve created an infographic to show some of our great partner sites and the metrics (like the 1 trillion monthly impressions) they generate:

Reach | Relevance | Trust

Even given those big numbers, though, marketers know that sheer volume isn’t where successful ads start. The real magic lies in the connection one ad makes with one consumer at a moment that counts. That’s why the place where the brand meets the consumer is so important. When a publisher has a close relationship with users, it’s like the ad is being introduced by a trusted friend.

Reach Continuar leyendo «Reach, Relevance and Trust – vía @adwords»

New research shows that 70% of mobile searchers call a business directly from search results – Thnz Caro Bertoni @MinervaZ

Thnz Caro Bertoni @MinervaZ

Working with Ipsos Research, we surveyed 3,000 mobile searchers who had recently made purchases across different industries to understand the role that click to call – from paid or organic search results – played in the purchase process. We found that calls are not only an important channel for research and transaction, but also the presence of a phone number in search results can strongly influence the perception of a business’s brand.

Click to call is important to consumers across all verticals.

Across all seven of the verticals we researched (Travel, Restaurant, Auto, Local Services, Retail, Finance, Technology) click to call was an important feature for people looking to find information and make purchases.

62% of consumers searching for auto parts and services would be very likely to use click to call, and 57% would use click to call to compare pricing.
60% of those searching for car rental information on their phone would use click to call, and 44% would call to make a reservation.
Within local services, 76% would use call features to schedule an appointment for professional services.
61% of people searching for financial services on their smartphones are likely to use click to call to make changes to their bank accounts.

Consumers rely on calls for research and transacting. Continuar leyendo «New research shows that 70% of mobile searchers call a business directly from search results – Thnz Caro Bertoni @MinervaZ»

Calculadora: Mida el valor del móvil en su empresa – thnz Caro Bertoni @MinervaZ

La constante conectividad de los consumidores ha creado nuevos modos de compra. ¡Descubra cómo medir el valor que esto genera en su empresa

http://www.google.com/intl/es-419/think/tools/full-value-of-mobile-calculator.html

Eliminating Programmatic Confusion – The Road to Publisher Clarity – vía @iab

By Carl Kalapesi

AB releases Publisher’s perspectives on programmatic as first part in educational series

Programmatic buying and selling of advertising, real-time bidding, and marketing automation is changing the way we transact digital media. Though numbers are very sketchy, by some accounts over 20% of all digital advertising is sold “programmatically” – and it’s growing rapidly.

There is significant confusion in the marketplace around the meaning of terms like “programmatic”, “RTB”, “programmatic direct”, “programmatic premium”, and other verbiage, often being used interchangeably. New technologies are emerging which are creating significant value, but there is also a lack of clear technical standards to ensure interoperability across different platforms. Buyers and sellers are concerned with the limited transparency and number of vendors involved in the programmatic transaction. And programmatic raises internal, organizational challenges for brands and agencies, and particularly for publishers with their existing direct sales teams and incentives.

Agencies and their clients have a lot to lose if programmatic isn’t implemented coherently: a set of technologies that aim to create market efficiencies could, instead, create a fragmented, illiquid marketplace if each media agency insists on creating its own proprietary marketplace with its own standards and its own technologies.

http://www.iab.net/iablog/2013/09/eliminating-programmatic-confusion-road-to-publisher-clarity.html