Testing landing pages can be a lot of fun. Especially when you are able to quickly see results, analyze your data and launch new test waves quickly and easily. It’s addicting to launch an experience and see how it’s performing in real-time.
But it’s easy to get so wrapped up in the real-time nature of testing that you forget to stop, slow down and be methodical. We’ve blogged about this recently with our 12-point landing page testing process and awesome format for documenting test plans.
Sometimes even in the when you know the right process to follow, you need a little cold water on your face before you make a wrong turn. Here are 4 quick tips to remember next time you are in the heady, giddy phase of a landing page test. Just a little dose of testing reality:
1. Don’t call the test too soon.
2. Don’t despair.
3. Be ready to be wrong, be ready to be right.
4. Learn.
- Trust your landing page testing tool, sit back and let it calculate statistical confidence for you. You want to be sure of the results, and results can change before statistical confidence is reached.
- Many marketers who are just getting started launch a test with no result, throw up their arms, declare testing doesn’t work and stop testing. Don’t be that marketer. Stick with it, and you will get results.
- Be the marketer who avoids getting dogmatic about what will and won’t work, and instead be the one who says, “I don’t know, let’s test it”.
- While launching some big new feature or redesign on your site is all risk (you won’t know how it works until you launch it!), taking a simple layout/content/design test live is pure experimentation—little risk, and lots of opportunity for reward
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Gabriel Catalano® 