Right away, “Own The Moment” became the project’s mantra. The team believed that the person who controlled the jukebox music for an entire bar or restaurant was made a star for those minutes that his or her song played — he or she owned that moment. As Creative Director Sean Rhodes put it, “That concept of giving something of yourself and contributing to that night and then that device experience, the Virtuo, enabling that – it helped inspire us and govern the interactions we were trying to set forth.”
To learn more about the project, check out this new case study video below.
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