How to get started in mobile marketing – thnxz to @qrcodepress


Mobile marketing has reached the point of explosion, and it is now perfectly clear to most marketers and businesses that taking part in it and using its techniques is no longer an option. It’s a necessity.

(Abstract)

To start, business owners must recognize that failing to begin a mobile strategy right now could be suicide.

The first step to getting started is to actually begin. It’s not enough to just know that you need to mobile optimize and start reaching out to smartphone and tablet users. You need to act. Just deciding isn’t going to make it happen. Begin to find out what types of approaches are available so that you can consider their implementation.

Full story >here<  🙂

Business owners should find an experienced, professional mobile marketer to help to build this strategy. 

Strategy must be discussed from the ground, up, and it should address the following components:

• Mobile web – optimization of the original website or the development of a new site designed specifically for the smaller screen.
• SMS (short message service) – also known as text messaging, which can send discounts, contests, and other promotions to consumers, regardless of whether they have smartphones or feature phones.
• Mobile ads – these are typically a hard sell, but in specific circumstances can be highly beneficial.
• QR codes – two dimensional barcodes help to bring the real world and mobile world together and are exceptionally inexpensive to create, implement, and use.
• Check-in apps – last year saw a skyrocketing use of these applications among users of smartphones.

Full story >here<  🙂

Anuncios

Exal Corporation incorporará estudiantes de Ing. Industrial (16 Vacantes) – @arriverrhh


Untitled-2El programa está dirigido a estudiantes promediando el tramo final de la carrera de Ingeniería Industrial, con buen promedio académico y, preferentemente con buenos conocimientos del idioma Inglés y manejo de herramientas informáticas.
Es una condición muy favorable tener menos 
de 28 años.
El programa tiene una duración de 18 meses, durante el cual serán entrenados a través de experiencias formativas y de la realización de distintas tareas, como la participación en proyectos especiales y las rotaciones planificadas dentro de las siguientes áreas:

Estás interesado? escribinos a scv@arriverrhh.com.ar  con la REF.: ZJA

  1. Área Técnica: Producción, Calidad, Mantenimiento, Mejora Continua.
  2. Área de Gestión: Planificación Comercial, Compras, Finanzas, Recursos Humanos.
  • Zona de Trabajo: Zona Norte GBA: Plantas de Garín y Pilar.
  • Horarios: 4 horas diarias (de 8:30 a 12:30 ó 13:30 a 17:30).
  • Beneficios: Comedor en planta y prepaga a cargo de la Empresa

    arrive recursos humos

    Te ofrecemos claramente la posibilidad de desarrollarte y adquirir tus primeras experiencias en una empresa reconocida y en plena expansión…

Estás interesado? escribinos a scv@arriverrhh.com.ar  con la REF.: ZJA

Recommended: “The 2013 Social Media Landscape [Infographic]” – thnxz to @briansolis


Vía briansolis.com
(Abstract)

After almost two-and-half years, it is with great pleasure that I officially unveil the fourth edition of The Conversation Prism. Viewed and downloaded millions of times over, The Conversation Prism in its various stages has captures snapshot of important moments in the history and evolution of Social Media.

For those unfamiliar with The Conversation Prism, it is an evolving infographic that captures the state of social media, organized by how important social networks are used by professional and everyday consumers. It was created to serve as a visual tool for brands to consider unforeseen opportunities through a holistic lens. Over the years, it has served as a business tool as well as art decorating the walls and screens of offices, conference halls, and also homes.

With research beginning in 2007, the original Conversation Prism debuted in 2008 as a visual map of the social media landscape. Years and four iterations later, it remains an ongoing study in digital ethnography that tracks dominant and promising social networks and organizes them by how they’re used in everyday life.

It is provided as a free download in many sizes and shapes here.

Full story? —>Here 🙂

Why is The Conversation Prism More Than a Pretty Infographic?

The Conversation Prism is important because it is the ONLY research-driven map that explores the evolution of the social web dating back to the rise of social media.

It is a combination of research and digital ethnography. It groups networks by how people use them. It includes both leading and promising networks. It’s not intended to show every network, but instead how the shape of the social web is changing and who the front runners are pushing social media in new directions.

The Conversation Prism was designed to help strategists see the bigger picture in the evolution of social media beyond the most popular and trendy sites. It is intended to help in a number of ways…

1. As a form of validation to show executives that social media is not a fad and that it’s bigger than Facebook, YouTube, Twitter, and Pinterest.

2. To motivate teams to find new ways to think about social media and explore new ways to improve experiences and relationships.

3. Provide a top-level view to help strategists study the landscape as they plan their next social media strategy.

History: When were the previous versions released?


1.0 = August 2008 (pictured above)

2.0 = March 2009

3.0 = October 2010

4.0 = July 2013

What’s new with Version 4.0?

Version 4.0 is the latest update in the two-and-half years since 3.0 (pictured above) was introduced in 2010. It also features an entirely new design.

Version 4.0 brings about some of the most significant changes since the beginning. In this round, we moved away from the flower-like motif to simplify and focus the landscape.

With all of the changes in social media, it would have been easier to expand the lens. Instead, we narrowed the view to focus on those that are on a path to mainstream understanding or acceptance.

The result was the removal of 122 services while only adding 113. This introduces an opportunity for a series of industry or vertical-specific Prisms to be introduced.

Full story? —>Here 🙂

¿Conocen los directivos la experiencia de ser clientes de sus empresas?


No estoy poniendo en tela de juicio -bueno, sí- un modelo de ejecución de negocio que maltrata a sus clientes, no en un sentido malévolo sino por dejadez o descontrol. Y quien piense que la palabra descontrol es excesiva que pruebe con desorden. Lo preocupante para la empresa que se ve inmersa en este desorden es múltiple…

Antropología industrial

El sorprendente caso de relacionarse con la empresa NUEZ

nuez directivos antropologia

Para qué andarnos con misterios, la respuesta a la pregunta del titular es normalmente un NO rotundo y clamoroso. Tiene que ser así a tenor de las experiencias de usuario que vivimos a diario. Lo sabemos por comentarios de familiares y amigos y lo percibimos directa y personalmente. Es imposible -pensamos racionalmente- que los directivos de las grandes empresas conozcan como son tratados muchos de sus clientes y usuarios y dejen que las cosas sigan así. Es seguro que hay directivos inquietos, insatisfechos, curiosos, críticos, dispuestos a abordar planes de mejora y de cambio, pero parece que deben ser minoría o que quien decide de verdad no considera seriamente dichos planes.

No estoy poniendo en tela de juicio -bueno, sí- un modelo de ejecución de negocio que maltrata a sus clientes, no en un sentido malévolo sino por dejadez o descontrol. Y…

Ver la entrada original 3.423 palabras más

Netnografía: muy lejos de los grupos de discusión online


La netnografía (o etnografía en Internet) es un tipo de investigación basada completamente en el espíritu de la investigación etnográfica, pero aplicada a los espacios sociales de Internet. Bajo ningún concepto cabe pensar que la parte “Internet” de la ecuación suple o desnaturaliza la otra parte, la “etnografía”.

Antropología industrial

Artículo de Pilar Azagra, Partner en Online and Offline, S.L.

La netnografía se ha puesto de moda y, de hecho, buena parte de las visitas que recibe nuestra web llegan a partir de una búsqueda sobre este concepto. En otro post ya hablamos de algunos aspectos metodológicos de la netnografía (el ritmo de Internet que aconseja una observación no participante, la diferencia entre netnografía y sentiment analysis…). Hoy queremos ir a algo más básico: el concepto mismo de netnografía y qué puede esperarse de este tipo de investigación.

La netnografía (o etnografía en Internet) es un tipo de investigación basada completamente en el espíritu de la investigación etnográfica, pero aplicada a los espacios sociales de Internet. Bajo ningún concepto cabe pensar que la parte “Internet” de la ecuación suple o desnaturaliza la otra parte, la “etnografía”.

Internet es el espacio en que se va a desarrollar la investigación y…

Ver la entrada original 566 palabras más

3 Tips to Get the Most from Pulse – vía @LinkedIn


Linkedin – Blog by Katie Carroll

Pulse iPhone

Add (And Discover!) Your Favorite Sources

Not only do we scour the web to find new and interesting sources to add to our catalog each week, we make it quick and easy for users to find sources outside of our collection as well. Tap Add Content at the bottom of your list of sections on the left and then start searching!

  • Tap the magnifying glass Search icon in the top left corner, then type a topic or specific source title. In addition to our content catalog, we’ll also pull in search results from Google, Blekko, Flickr, Facebook, and more.
  • You can add any site you like to your Pulse by pasting its RSS feed URL in our search bar. Tap the magnifying glass Search icon in the top left corner, then paste the URL.
  • Your new favorite source may be right around the corner. Our What’s New section features new and noteworthy publications for you to add each week. Check back for a new lineup of great sites!

    Full story -> here 🙂