(…) landing pages require more resources? More content? More effort? Aren’t they more to manage? Isn’t it more to integrate?
To be honest, yes, they do.
Creating campaign-specific landing pages requires work. But the impact that a successful landing page can have on metrics such as cost to acquire a customer and ROI is tremendous.
These are the statistics executives care about and the reason why the lowly landing page should be elevated to a seat worth time and attention from everyone inside your marketing organization, including your CMO.
+INFO? Full article here 🙂
There are 3 primary benefits to landing pages:
1. Better User Experiences
When it comes to post-click marketing, first impressions are crucial. You have 1/20th of a second to impress your visitor after they click, so it’s up to you to make it count.
2. Easy Experimentation
All digital marketers know the value of testing when it comes to web pages, however sometimes it’s hard to conceive and execute a test of a a big idea on the website.
3. Increased Leads, Sales & Revenue:
We now know that landing pages can have a huge impact on the overall visitor experience, and we know that they make testing a breeze.