I used to kind of ignore it, to be honest. It was a bit of a glorified Rolodex for me, and I only tapped it when I needed to track someone down and I didn’t seem to have them in any of my conventional contact streams.
But lately, I think LinkedIn has been doing a bang-up job of making themselves relevant and useful. From their well-curated Linked INfluencers content (Hey LinkedIn – you need to call me about this one!), to their refreshed and improved contact functions, I’m becoming more and more of a fan. I think it’s got great potential for business and professional development alike.
Of course, the more relevant a platform becomes, the more people abuse it.
I’ve seen tons of posts lately lamenting people who are blast emailing their contacts on LinkedIn, spamming groups, pitching stuff ad nauseam…so I think we all know the mistakes people are making. Which begs the question:
How do you use LinkedIn to connect with people the right way?