Nielsen preparing ‘Digital Program Ratings’ pilot program to track streaming viewers – thnxz @engadget


Nielsen preparing 'Digital Program Ratings' pilot program to track streaming viewers

According to the Wall Street Journal, Nielsen’s TV ratings are about to get some company, with a system that covers internet watchers. A “Nielsen Digital Program Ratings” pilot program will debut with participation from NBC, Fox, ABC, Univision, Discovery and A&E, tracking the viewership of streaming video they post on their websites. AOL (parent company of Engadget) is also reported to be participating, as the networks compare the data to their internal statistics before the ratings system gets a wider rollout.

Full article 🙂

SOURCE: Wall Street Journal

Autor: Gabriel Catalano - human being | (#IN).perfección®

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