Pinterest: What B2B Social Media Marketers Are Doing Wrong – thnxz @kuno


Posted by Courtney Moser  

Vía Kuno Creative

Pinterest has introduced its business accounts, more and more B2B companies are joining the Pinterest party, and for them, it’s important to not only join, but to set their brands apart.
If you’re a B2B social media marketer who has joined Pinterest, but isn’t getting the followers (or consequential site traffic) you were hoping for, you could be making one or more of the following mistakes:

You don’t have a “Pin It” button on your site

You’re pinning too much third-party content

You’re pinning one thing to multiple boards

You’re flooding feeds

You’re using your name and not the name of your business

You aren’t interacting

You aren’t collaborating with others in your industry

You have too many fluff boards

Full article? here! 🙂

Just like with all other forms of social media, there is a right way and a wrong way to use Pinterest. If you take the time to learn the dos and don’ts, you can reach a whole new audience.

What B2B companies do you feel are utilizing Pinterest to effectively drive leads? Share your thoughts in the comments below!

photo credit: Nrbelex via photopin


courtney-moser-kuno-creative

Courtney Moser is an Associate at Kuno Creative. She applies her passion for writing and editing to assist in creating content for Kuno and its clients. Courtney loves to read, expand her vocabulary and write engaging content for multiple audiences. You can connect with Courtney on LinkedIn.

Anuncios

Autor: Gabriel Catalano - human being | (#IN).perfección®

Lo importante es el camino que recorremos, las metas son apenas el resultado de ese recorrido. Llegar generalmente significa, volver a empezar!