What’s interesting, however, is which channels people use to spread which messages. We found that entertainment is primarily shared using social networks while content that is informative – i.e. relating to health and science or business and investments – is more likely to be shared using email and LinkedIn.
At a much anticipated press event yesterday, Mark Zuckerberg revealed a truth so simple and intuitive, we’re wondering why it’s flown under the radar for so long. Sharing is about to explode, Zuckerberg said, and we couldn’t agree more.
A few years ago, on the stage of the Web 2.0 Summit, Zuckerberg made a particularly accurate prophesy: “I would expect that next year, people will share twice as much information as they share this year, and the next year, they will be sharing twice as much as they did the year before.”
He was dead on.
To us, the exponential growth of Facebook and the ecosystem that fuels the social media behemoth is no surprise. While Zuck guessed that the trend he’s seeing applies to the internet at large and others are wondering what people will be sharing, we think we already have the answers to both those questions.
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