Let’s dismantle this argument, shall we?
For one thing, there’s a big difference between a niche, which can thrive in lieu of mainstream success, and a fad, which implies falling out of style and coming to an abrupt end. There’s plenty of evidence to support the former, and Flurry doesn’t offer any proof of the latter. Samsung’s original Galaxy Note reached five million shipments within five months of its October 2011 launch. The Galaxy Note II reached that same milestone in two months.
And the Note II is still going strong. In January, ChangeWave Research found that 23 percent of future Samsung phone buyers were interested in the Note II, compared to 69 percent for the Galaxy S III. That’s a solid niche.