La compañía finlandesa publicó recientemente un anuncio publicitario en el que ataca de forma directa a los smartphones de Samsung y Apple. – enter.co
El comercial se desarrolla en medio de un matrimonio en donde se enfrentan los usuarios del iPhone 5 y los del Galaxy S4, quienes comparan y se burlan de las características de los dos smartphones. En medio del lío, aparecen dos meseros grabando todo lo que ocurre en el salón con sus Lumia 920.
“No pelees. Mira por qué este es el momento para cambiarte a los teléfonos Nokia Lumia 920 con Windows Phone (…) Prepárate para tomar las mejores fotos y videos con poca luz que has tomado con un teléfono inteligente.”, dijo la compañía en la descripción del video de YouTube.
Al final del anuncio, Nokia invita a los usuarios a dejar de pelear por el logo que tiene el teléfono y dar el salto cambiándose su flagship. Aunque esta no es la primera vez que los gigantes tecnológicos se enfrentan en anuncios publicitarios, si es la primera vez que la compañía finlandesa hace una crítica de frente a sus dos rivales.
Los dejamos con el comercial para que ustedes mismos juzguen el mensaje de la compañía finlandesa a los usuarios de smartphones.
According to the Wall Street Journal, Nielsen’sTV ratings are about to get some company, with a system that covers internet watchers. A «Nielsen Digital Program Ratings» pilot program will debut with participation from NBC, Fox, ABC, Univision, Discovery and A&E, tracking the viewership of streaming video they post on their websites. AOL (parent company of Engadget) is also reported to be participating, as the networks compare the data to their internal statistics before the ratings system gets a wider rollout.
LinkedAge is a communication tool that serves elderly to exchange the accomodation facilities in different regions over the world, to create networks, increase mobility and promote social inclusion of elderly.
Communication platform LINKEDAGE provides global logistic facility for networking, creates a tool for extend mobility for elderly. It opens wide possibilities for accessibility to social infrastructure in the variety of destinations supported by diversified social services. Together with the increased visibility of different culture structures it presents leverage for higher quality of life for elderly.
It is an ICT tool with the objective to support networks and meet social objectives by extention of the activation period of elderly. With the exchange of place and area of living their independency period can be prolonged without being dependent on «external» support provided by relatives or nursing personnel. Consequently, with the activities of exchange and the extention of activation period, the period of dependency and of possible extra social costs and costs of national social and health system would be decreased.
With LinkedAge platform elderly may participate in the process of creation of new products for better services and consequently, to better quality and improved standard of social services provided in the region. It enables an exchange of good practices and the transfer of positive experiences from one area to another. Therefore the objective of promotion of the same or similar level of services for comparable groups of population will be achieved.
* Sí, es verdad, había dejado de lado los tutoriales… OK vamos a retomarlos. Un consejo guarden la fuente! @gabrielcatalano
10 Must-Have Free Photoshop Actions
Photoshop actions are incredible time-savers for graphic designers, and the best actions yield incredible visual effects and increased productivity. Photoshop actions are the magic toolkits of the graphic design and photo editing industries, allowing graphic designers and photographers to apply amazing effects in no time. And because the graphic design community is so generous, you can download most of the best Photoshop actions absolutely free.
Add these 10 must-have Photoshop actions to your stable, and you’ll instantly become a better, more efficient graphic designer. Each of these Photoshop actions is free to download, so you don’t have to spend a dime to improve your design time. Enjoy!
Give your portrait subjects a sexy, dreamy halo without sacrificing colors when you use this free Photoshop action in your design. In fact, this action actually enhances the color while it softens edges.
With Video Slides, you can quickly create a beautiful slideshow from one or more videos pulled from Youtube and Vimeo. Just past the raw video URLs in any format and the tool will bundle them into a presentation.
There’s a pretty interesting thread on Hacker News where people have shared links to their favorite technical talks. The thread includes dozens of links pointing to YouTube, Vimeo and other video websites.
With Video Slides, you can quickly create a beautiful slideshow from one or more videos pulled from Youtube and Vimeo. Just past the raw video URLs in any format and the tool will bundle them into a presentation.
It’s a treasure trove and I want to click on every single video that’s mentioned on that page but the problem is that I will then end up having at least two dozen new tabs in the browser. And this isn’t just about Hacker News, you can open any popular thread on sites like Quora or Reddit and you’ll be overwhelmed with links pointing to interesting stuff.
How do you deal with such a large collection of raw links? I have written an app called Video Slides that some may find handy here. The app will scan the text for video URLs and put them all in a single slideshow without cluttering your browser.
Importante Empresa ubicada en Zona Oeste
Incorporará a dos profesionales…
Key Account Manager – Canal Supermercados
Sí contás con experiencia en posiciones similares desarrollada en empresas de consumo masivo, preferentemente del rubro alimenticio, estudiaste comercialización, Marketing y/o Administración de Empresas.
Considerás que tenés un perfil comercial? con capacidad para integrar equipos de trabajo? Entonces, SOS el PROFESIONAL que BUSCAMOS!
Serás responsable de gestionar el desarrollo integral de Cuentas Claves, realizando la venta, cobranza, acciones comerciales, débitos, manejo de la cuenta corriente, análisis de market share, planificación semestral de las cuentas, manejo de la información de los sistemas de los clientes, stocks y criterios de exhibición entre otras.
La búsqueda posee dos vacantes, una para desempeñarse en Zona Oeste y otra para Capital Federal.
Si estás interesado mandános tus antecedentes laborales y personales, mencionando remuneración pretendida a:cv4@arriverrhh.com.arcon la REF: ZIM
Los beneficios de utilizar Universal Analytics para empresas son:
Comprender la manera en que los clientes interactúan con tus empresas a lo largo de muchos dispositivos y puntos de contacto,
Revisar las diferentes perspectivas del rendimiento de tus aplicaciones móviles,
Generar de mejores formas clientes potenciales y el retorno de inversión mediante la incorporación de interacciones fuera de línea y en línea para que puedas comprender qué canales generan los mejores resultados,
Mejorar la latencia en tu sitio mediante la reducción de las demandas del lado del cliente.
Testimonios del lanzamiento inicial de la versión beta
Nuestros clientes beta iniciales que utilizan Universal Analytics están satisfechos con sus resultados. Rojeh Avanesian, Vicepresidente de Marketing en PriceGrabber.com informa:
«En PriceGrabber sabemos que es importante comprender el comportamiento de compra del consumidor para poder ofrecer una experiencia más personalizada a los usuarios. Universal Analytics de Google resolverá este problema para nosotros y muchos sitios que enfrentan este desafío y nos ayudará a brindar un mejor servicio para nuestros usuarios al proporcionarles contenido y resultados de compras más relevantes. Podemos utilizar las métricas de Google Analytics para segmentar a nuestros usuarios de una manera que mejore y simplifique la experiencia de compras de los consumidores. Eso es por lo que nos esforzamos en PriceGrabber, hacer que las compras y el ahorro de dinero sean lo más fácil posible». Más artículos de interés? Aquí 🙂
Cómo empezar a utilizar Universal Analytics
Si eres nuevo en Google Analytics, puedes elegir el Universal Analytics al configurar tu cuenta. ¿Ya estás utilizando Google Analytics? Crea una nueva propiedad web en tu cuenta de Google Analytics para configurar Universal Analytics y explorar las nuevas características.
Esto es lo que verás al crear una nueva propiedad web. Selecciona la columna Universal Analytics para obtener el nuevo fragmento de código analytics.js y poder implementarlo en tu sitio web:
*No puedo dar fe que sea tal cuál lo expresa fayerwayer.com , ahora la responsabilidad no es parte de los autores, también?, ehh sí claro, NADIE saldrá a defender el HONOR de la Señora, luego del #24A – #25A
En fin… ahora, a comerlaaaaaaaaa! @gabrielcatalano
Es algo usual y frecuente que diversos tribunales y organismos de gobierno de todo el mundo le soliciten a Google que retiren material desde YouTube, Blogger, el buscador, o cualquier otro servicio de la compañía por diversos motivos (y que no son necesariamente el slogan ‘malvados gobiernos que buscan censurar a sus ciudadanos’, porque a veces son incitaciones al odio o la violencia, difamaciones, no cumplir con la ley electoral, etcétera).
Como parte de la política de transparencia de la empresa de Mountain View, ellos realizan informes públicos donde divulgan, “con ciertas limitaciones, el número de solicitudes que cada gobierno envía en períodos de seis meses“.
Mientras que el informe de mediados del año pasado reveló que el gobierno que lideró las solicitudes para retirar material de Google fue Estados Unidos con unos 3.800 items vía órdenes judiciales, este año el país que realizó más solicitudes fue Turquía con 8.751 solicitudes, donde Google aceptó retirar el 62% de éstas.
El caso argentino
Sin embargo, hay algo que destacó de una forma bastante picaresca Google sobre una solicitud realizada por el gobierno argentino: “Se nos solicitó eliminar un video de YouTube que presuntamente difama a la Presidenta, ya que la describe en una posición comprometedora. Conforme a los Lineamientos de la comunidad de YouTube, restringimos el acceso al video sobre la base de la edad de los usuarios“.
El video en cuestión no es otro que el polémico videoclip de una banda de Miami llamada “The Rockadictos”, quienes lanzaron un videoclip de su canción “Un mensaje más” en septiembre del 2012, donde muestra en una animación muy subida de tono de la presidenta de ese país, Cristina Fernández.
El líder de la banda admitió en una entrevista que tiene miedo que el tema “Un mensaje más” sea utilizado con fines políticos, pues su idea siempre fue mostrar “de cómo la persona que tiene el poder se excita con el poder. El final habla de excitarse con la mirada de los demás, saber que estás haciendo algo bueno o malo, y que estás siendo visto por los demás. Eso es excitante para el que tiene el poder, en cualquier país y estés en el partido que estés“.
Atari’s report to stockholders that year was bleak: “From the introduction of Jaguar in late 1993 through the end of 1995, Atari sold approximately 125,000 units of Jaguar. As of December 31, 1995, Atari had approximately 100,000 units of Jaguar in inventory … . There can be no assurance that Atari’s substantial unsold inventory of Jaguar and related software can be sold at current or reduced prices if at all.”
Android tablets essentially began life as super-sized smartphones, meaning apps weren’t optimally sized for bigger screens. This was a valid early criticism of Android tablets that I witnessed firsthand in 2010 when I bought a 7-inch Galaxy Tab. I often found very large buttons in apps or text that didn’t fit properly in a section of an app.
Unlike Apple’s approach — which offers apps specific both phones and tablets (save for the universal apps) — Google doesn’t support have tablet-specific apps. Instead, the company created guidelines and coding tools for apps to work properly on both phones and tablets with a single .apk installation file. But developers have to take advantage of these and properly code for different screen sizes. Not all of them do; in fact, I’d say a fair amount actually don’t. Hence, Google is trying to subtly nudge developers to do so with the new optimization tips tool.
The new tool allows developers to see how their app «is doing against basic guidelines for tablet app distribution and quality.» That means upon uploading a new or updated version of an Android app, developers will get instant feedback on how well their software is optimized for Android tablets.
If a developer didn’t target the right screen sizes or Android version for tablets, for example, they’ll get a reminder to do so. After addressing the un-optimized app components, devs can then upload a version better suited for larger-screen Android devices.
A $99 DNA test could give you thousands of new relatives (although if they’re anything like ours, we’re not sure why you’d want them). Sites such as Ancestry.com offer to compare your DNA to those they already have on record in hopes of connecting you to unknown branches of your family tree. Ancestry.com’s test can also tell you your genetic ethnicity.
A growing body of research suggests that our ability to lose weight is shaped in large part by our genes.
«The new test looks at a massive amount of your DNA … and compares it to other DNA samples from around the world. By detecting similarities, we can trace back generations to connect you to the lands your ancestors once called home,» the site states.
The remains showed evidence of battle wounds and scoliosis, but scientists weren’t sure the skeleton was Richard III’s until DNA extracted from the bones was matched to Michael Ibsen, a direct descendant of the king’s sister.
It wasn’t the first time ancient remains had been identified using DNA. If it’s stored in a cold, dry, dark place, DNA can last for thousands of years. In 2009, a DNA analysis of some bone fragments showed two of Czar Nicholas II’s children were killed along with the rest of the family during the Russian Revolution, despite speculation they could have escaped.
Scientists have even extracted DNA from Neanderthals, who went extinct about 30,000 years ago, in hopes of gaining insight into the evolution of humans.
With the paid search world always in the back of my mind, it was just awesome to present on a topic that merged PPC and optimization so well. Plus, who doesn’t want more bang for their buck, am I right?
As post-click marketers, we understand that every click your visitors make leads them somewhere and we happen to think that should be amazing post-click experiences. The only way to make them amazing to your paid search visitors, is to ensure that they’re giving visitors the right information in the easiest to digest format.
This varies greatly based on whether your visitors search query is considered a high or low funnel keyword. It’s this differentiation that gives you the first opportunity to get more return on your spend. Let’s start with the basic layout. This is what I refer to as PPC meets Landing Page, 101:
Once you’ve identified the type of traffic you have, high or low funnel, you can then start to really think about the type of experience best suited to that visitor’s mindset and where they are in the buying cycle. This is a crucial step.
The Right Format for High Funnel Keywords Remember, these people aren’t ready to buy, they’re seeking more information and it’s your job to give it to them…without asking for anything in return. These experiences need to:
Stay problem-focused and solution-driven. It’s about selling the solution, not your product
Include industry-leading proof and build expert credibility
Serve a lot of masters coming from a wide range of wants and needs
Please everyone without disappointing anyone
You see, the challenge with creating landing pages for high funnel keywords, is that you don’t really have a read on your visitor yet and they certainly may not know you. At this point, the goal should be delivering lots of rich content that meets a variety of complex needs without overwhelming anyone and still directing them to an end conversion (easy, right?).
In reality, it’s not easy. In fact, it’s downright hard and often requires a high degree of template creativity and content control.
“I’d hope that people would look to this data source to understand how it can improve our understanding of chronic diseases and population-level conditions,” Rumi Chunara, an instructor at Harvard Medical School and an author of the study, told me.
Recently, researchers at the Children’s Hospital in Boston analyzed aggregated data on users’ Facebook activity and interests to examine the connection between online social environments and obesity prevalence. They found that areas with higher percentages of people with interests related to healthy activities and fitness had lower obesity rates, while populations with a greater percentage of people who had liked or commented on television was an indicator of higher obesity rates.
Interestingly, the study found that social data about sports in general was not correlated with obesity because people may be merely watching sports or following it, not taking an active role in it.
The researchers, who published their findings in the journal PLOS ONE, not only determined that Facebook…
Alimentación, ocio y negocios, ALOYN, es un Grupo dirigido a Directivos y Propietarios de empresas, interesados en el mundo de la industria de alimentación y bebidas. Tanto por la parte de la industria productora como por la parte de la industria consumidora y/o distribuidora (Distribución Comercial, Horeca, Vending, Venta Directa, etc). También nos interesan las actividades ligadas al agroturismo y el enoturismo como magníficas actividades de promoción y difusión de la cultura gastronómica.
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