1. Keep it Short and Sweet
When choosing a hashtag, make sure that it´s easy for users to remember and that it´s easy to spell. Short and concise hashtags are more effective and compelling than #verylongonesthatarehardtoread.
2. Pay Attention to Formatting
Hashtags should consist of a word or phrase with no spaces or punctuation in between in order for them to be clickable by users. The #underscore_is_an_exception but why would you do that when you can make hashtags more readable by starting each word with an uppercase letter like #PayAttentionToFormating? It looks neat and it will definitely eliminate the chance that your audience will forget to type the underscore and will therefore get lost in the conversation.
3. Create Unique Hashtags
Try to create one that will stand out of the crowd and differentiate you from your competition. Using hashtags like #conference or #webinar are too general to trigger conversations related exclusively to your company.
4. Promote Your Hashtag
To trigger the buzz and the volume of conversations you are aiming for, help your hashtag out with promoting it anywhere you can. Stick it on to your website, to all your social media channels, to your email signature and even to your marketing materials.
5. Remember that #Hastags look Good in Sentences
Think about how you want people to use your hashtags. If you want them to join the conversation and follow the same stream of thoughts, create a hashtag that will look good in sentences. It will also provide them with the right context and it will help you save space.
6. Protect Your Hashtag from Getting Hijacked
Once a hashtag is established and shared, it is public and anyone can see it and use it. That´s great but keep in mind that hashtags can also easily backfire, they can be hijacked, and manipulated. It’s especially dangerous when it´s very general and can be easily taken out of context. For example McDonald´s #McDStories have turned into a wave of negative and controversial stories about the fast food chain. Using acronyms and numbers could prevent this from happening to an extent.
7. Call to Action
You definitely need to give users a reason to use and share the hashtag in order to seal its success. It could be anything from a contest, an upcoming event, user feedback, a controversial discussion or a good cause. Treat a hashtag as if it was a conversation starter just like in real life because that’s what it is effectively.
8. No More Than 2 Hashtags per Status
Less is sometimes more and it definitely applies to hashtags. Posting more than two of them in a status could be overwhelming and could trigger confusion which you surely want to avoid.
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Do you have any other hashtag tips? If so, please share them with us in the comments section below.