In about five minutes, I compiled a magazine on the fabled Blackwing 602 pencil. As with everything in Flipboard, the app chose a photo for the cover page (which I could optionally override) and laid out the interior pages; the most recent items I added always appeared first, so anyone who perused the magazine would see them.
It’s easy to come up with ideas for making this magazine-constructing tool more powerful — for instance, it might let you add feeds as well as individual items, so a magazine would update itself even if you ignored it. (Right now, a magazine stays frozen in time unless you update it.) Mike McCue, Flipboard’s co-founder and CEO, told me that the company is considering such features. It’s also working on a web-based, pro-level editor — which won’t be available to all users, at least at first — for manually rearranging the articles in a magazine.
Flipboard, one of the iPad‘s defining applications, is built atop a simple premise: the stuff your friends and other citizens of the web create and collect is interesting and deserves to be presented in a beautiful, browsable form, with big photos and slick typography. That’s why the app, which is also available for the iPhone and Android, calls itself a “social magazine.”
But what if the beautiful, browsable content consisted of items which you picked by hand to share with the world?
That’s the biggest new idea in Flipboard 2.0, which the company is releasing tonight. Probably the most significant Flipboard update so far, it lets you create personalized sections — magazines-within-the-social-magazine — on any topic, populated with interesting items you can add on the fly as you come across them within Flipboard or in your browser. Unless you mark a magazine as private, it’ll show up in…
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