It also helps brands to identify and target their biggest fans, as they now can tie demographics to actual behaviors. For example, not only does a particular user live in a California and likes the Golden State Warriors, she’s also your top social sharer and has a ton of influence in her online network.
That’s why Pepsi used the solution for Pepsi Soundoff for X Factor and Super Bowl social media promotions, White says. And the social part is critical.
“Gamification needs to be tied to social,” White says. “It’s often thought to be social inherently, but it’s not – there’s a difference between getting a badge, and getting a badge and sharing it. One is not social, and one is not.”

Autor: Gabriel Catalano - human being | (#IN).perfección®

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