“People do not have credit cards; mobile is the preferred way to do payments, from shopping to paying bills,” Kirinya said.
Internet bandwidth is also picking up speed in the continent, he said.
Still, the continent claims only around 10 notable gaming studios, including Ubisoft (Morocco), Luma Arcade, Afroes (Kenya, South Africa), and Kola Studios. Kirinya said more studios are being founded in recent years and months, even in sub-Saharan Africa.
It also helps brands to identify and target their biggest fans, as they now can tie demographics to actual behaviors. For example, not only does a particular user live in a California and likes the Golden State Warriors, she’s also your top social sharer and has a ton of influence in her online network.
That’s why Pepsi used the solution for Pepsi Soundoff for X Factor and Super Bowl social media promotions, White says. And the social part is critical.
“Gamification needs to be tied to social,” White says. “It’s often thought to be social inherently, but it’s not – there’s a difference between getting a badge, and getting a badge and sharing it. One is not social, and one is not.”
Here’s how Flightcar’s solution works. Drop your car off at the company’s lot in Burlingame Calif., a short drive from the airport. Flightcar will provide a black car to drop you off at your terminal. Your car will be listed on the website, and you’ll receive an email if it’s rented by an approved traveler.
Apparently, the practice of having fake mourners is popular in parts of Asia, which is where Robertson got the idea.
“We were actually inspired by the market growth in China,” Robertson said. “The Middle Eastern way is to provide wailers — crying women — as opposed to the quiet, dignified methods we use.”
The internet is here to help with the good parts of relationships. There are dozens of internet companies to help you find your partner, and just as many to help you plan your wedding and subsequent baby showers. When a relationship is no longer working, however, the internet is a fair weather friend with little aid to offer. This is where Wevorce comes in. Divorce is unpleasant enough as it is, why not make it easier?