“The benefit of this is retailers want to be able to reach out to different customer segments in different ways, but a lot of the tools today don’t talk to each other,” Pierson said. “So an email provider may know who’s opening emails, but they don’t know who likes what products. We now expose all of those segments and make it very easy for marketing teams to get access to it.”

Autor: Gabriel Catalano - human being | (#IN).perfección®

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