The logo for the London Olympics cost £400,000, took one year to make and was absolutely panned by the media, public and design community. Even Iran criticised the logo (and you know when President Amadihnajeed has a crack at your logo that you’ve got a problem).
Olympics logos are the perfect designs to have crowdsourced. The Olympics is a universally loved and respected brand and designers around the would love to work on it. Why not open it up every four years to a global design contest? There are many reasons London should have crowdsourced its logo.

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Autor: Gabriel Catalano - human being | (#IN).perfección®

Lo importante es el camino que recorremos, las metas son apenas el resultado de ese recorrido. Llegar generalmente significa, volver a empezar!