During the program, the startups will be mentored by health and tech leaders, including Stefan Olander, Nike’s VP of digital sport; David Cohen, founder and CEO of TechStars; Naveen Selvadurai, co-founder of Foursquare; and quantified-self expert Tim Ferriss. In addition to the mentorship, support and work space, they’ll receive $20,000 each.

Gigaom

Sports giant Nike has picked its winners. Three months after announcing the launch of a new TechStars-powered accelerator for digital fitness startups, the company on Monday said it had chosen the 10 companies that will participate in its first class.

Nike said the 10 startups, which were culled from “thousands,” kicked off the program today in Portland, Ore. and will focus on building their products on top of the Nike+ and NikeFuel platforms.

During the program, the startups will be mentored by health and tech leaders, including Stefan Olander, Nike’s VP of digital sport; David Cohen, founder and CEO of TechStars; Naveen Selvadurai, co-founder of Foursquare; and quantified-self expert Tim Ferriss. In addition to the mentorship, support and work space, they’ll receive $20,000 each.

Given the rising interest in quantified self-type fitness and health tracking devices and apps (like Nike’s own Fuel band), it’s little wonder that…

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