9 Key Social Media Measurements To Answer 9 Key Strategic Questions
- Amplify: Increase the awareness of the brand story and solutions.
- Engage: Drive customer and prospect engagement with related content.
- Convert: Provide a way for the customer to convert interest after they become aware and have consumed enough content to move to the next step in the buying journey.
by Gerry Moran | via business2community.com
9 Back Of The Envelope Calculations To Help You With Your Social Media Measurement
I created the following infographic to help you ask the right questions and use the right calculation for the right social media measurement.
Read more at http://www.business2community.com/social-media/9-key-social-media-measurements-to-answer-9-key-strategic-questions-0431107#5wzKjOT6FFTHZOlj.99
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