Social engagement, social content, and storytelling
Social advertising – there are about another 10 metrics to follow here
Influencer marketing – influence measurement & building framework
Social listening – there are many metrics to measure here
Social customer service
We have been particularly focused on social media customer service, since it hasn’t gotten much recognition. If we created the impression that the majority of your social marketing efforts should be directed to social customer service – we apologize. Although social customer service should weigh heavily on your social strategies, it should not be the only thing to consider. Though some companies may experience exceptions to this rule, the vast majority can not rely only on social customer service as the only metric. Developing an effective social media strategy is about choosing the right mix, building your own framework for measurement and score cards that work for your business.
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