Help! My Competitors Are Following Me On Twitter, What Do I Do? // Nice @theideabrand :)


This morning I received an email from one of our Brand Partners asking how she should deal with direct competitors that are following her company on Twitter.

“Do we block direct competitors from following us or is this just what happens in social media?”

My answer: You can block competitors on Twitter but that doesn’t really make a difference.

theideabrand.com

When you block an unwanted follower, the user no longer has the ability to:

  • Follow you
  • See your profile picture on their page or in their timeline
  • Have their @replies mentions show in your mentions tab
  • Add your Twitter account to one of their lists

Why Blocking Competitors on Twitter Doesn’t Matter

Blocking a competitor doesn’t stop them from gathering competitive intelligence through other means such as following your account under a different alias.

In addition, your competitor can still monitor your Twitter profile without actually following your account by leveraging social media monitoring platforms such as Radian6 and Sysomos.  They can gather information about which Twitter influencers engage with you the most, analyze which topics are trending with your consumers, and track down your disgruntled customers to swoop in for a chance to be a hero.

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Autor: Gabriel Catalano - human being | (#IN).perfección®

Lo importante es el camino que recorremos, las metas son apenas el resultado de ese recorrido. Llegar generalmente significa, volver a empezar!