Presentación de la tercera versión del Mapa

Las principales redes sociales suman mas de tres millones de usuarios en el mundo (Facebook 1.060 millones, Youtube 800 millones, Twitter 500 millones y Google + 343 millones) a los que suman los mil cien millones de las redes chinas QQ y Sina Weibo.

Artículo completo + video 🙂

Help! My Competitors Are Following Me On Twitter, What Do I Do? // Nice @theideabrand :)

This morning I received an email from one of our Brand Partners asking how she should deal with direct competitors that are following her company on Twitter.

“Do we block direct competitors from following us or is this just what happens in social media?”

My answer: You can block competitors on Twitter but that doesn’t really make a difference.

When you block an unwanted follower, the user no longer has the ability to:

  • Follow you
  • See your profile picture on their page or in their timeline
  • Have their @replies mentions show in your mentions tab
  • Add your Twitter account to one of their lists

Why Blocking Competitors on Twitter Doesn’t Matter

Blocking a competitor doesn’t stop them from gathering competitive intelligence through other means such as following your account under a different alias.

In addition, your competitor can still monitor your Twitter profile without actually following your account by leveraging social media monitoring platforms such as Radian6 and Sysomos.  They can gather information about which Twitter influencers engage with you the most, analyze which topics are trending with your consumers, and track down your disgruntled customers to swoop in for a chance to be a hero.

Full article !

Repeat after me: Social is not about 1 metric, its about all of them // @socialbakers

Social engagement, social content, and storytelling
Social commerce
Social advertising – there are about another 10 metrics to follow here
Influencer marketing – influence measurement & building framework
Social listening – there are many metrics to measure here
Social customer service

We have been particularly focused on social media customer service, since it hasn’t gotten much recognition. If we created the impression that the majority of your social marketing efforts should be directed to social customer service – we apologize. Although social customer service should weigh heavily on your social strategies, it should not be the only thing to consider. Though some companies may experience exceptions to this rule, the vast majority can not rely only on social customer service as the only metric. Developing an effective social media strategy is about choosing the right mix, building your own framework for measurement and score cards that work for your business.

Full article 🙂

Ferrari beat Apple and Google // @upstartbusiness

Last month Ferrari beat Apple and Google to become the world’s most powerful brand, according to the British research firm,Brand Finance, which analyzed more than revenue when making its determination. The powerful Italian luxury car manufacturer confirms it will unveil its new flagship car—name unknown—at the International Geneva Motor Show, tomorrow.

by Michael del Castillo, Upstart Business Journal 

Following in the line of the F40 (for the 40 year anniversary) F50 (for the 50 year anniversary), the Enzo (after Enzo Ferrari, for the 60 year anniversary), the car is tentatively being referred to as the F70, and a “special series car,” though the name hasn’t officially been made public.

Click here for another peek at the still secret car.

So how did Ferrari, a company with $3.6 billion in revenue beat Apple with its $87.3 billion revenue, and Google with its $52.1 billion revenue?

“One of the key drivers of brand value is revenue, which, as an exclusive luxury brand, Ferrari cannot compete on compared to huge multinationals,” wrote Viknesh Vijayenthiran, of Motor Authority. “However, when you factor in other important financial metrics such as net margins, average revenue per customer, marketing and advertising spend, along with qualitative measures such as brand affection and loyalty, the Prancing Horse comes out on top.”

Full article 🙂

La Ferrari abbassa di oltre 5 secondi il giro record di Fiorano rispetto alla Enzo, un risultato che sottolinea come sia ampio il salto generazionale tra le due vetture

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Ferrari Since 1947